Experience

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  Hp

  • Marketing Projects Manager, Worldwide Gaming
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  HP

  • Strategic Planning Manager, Worldwide Gaming

    • Jan 2024 - Present

  • Creative Projects Supervisor

    • Nov 2021 - Present

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  HyperX

  • United States

  • Global Creative Projects Manager

    • Dec 2022 - Feb 2024
    • United States
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  Freelance Marketing and Creative Services

  • Greater Los Angeles Area

  • Independent Marketing Consultant & Brand Manager

    • Jan 2015 - Nov 2021
    • Greater Los Angeles Area

    - Develop & guide integrated marketing strategy, branding efforts, and working processes for entrepreneurs, startups, and small businesses.- Educate, coach, and empower clients to self-manage their marketing, online, social media, and retail activities.- Improve efficiency through implementat...

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  Ranker

  • Greater Los Angeles Area

  • Director, Integrated Marketing

    • Sep 2016 - Jul 2017
    • Greater Los Angeles Area

    - Devised & executed an expansive marketing plan that strengthened brand development, partnership opportunities, departmental structure, and Ranker’s first direct sales effort.- Strategically determined the creative & content for client facing presentations including RFPs, custom pitch...

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  Straight Up Southern

  • Columbia, South Carolina Area

  • Director of Marketing

    • Jan 2016 - Jun 2016
    • Columbia, South Carolina Area

    - Ideated & executed all consumer branding initiatives for the company’s six apparel brands, including eCommerce efforts, packaging design, social media, influencer programs, print catalogs, retail signage, displays, and advertising.- Directed an in-house creative team consisting of 2 designe...

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  TotallyHer

  • Los Angeles, CA

  • Senior Digital Marketing Producer

    • Oct 2011 - Jul 2015
    • Los Angeles, CA

    - Oversaw a team of 5 project managers responsible for simultaneously executing integrated media campaigns ($50+ million in sold RFPs). - Executed custom multi-channel brand integrations for a wide variety of digital advertising clients, through elements such as rich and non-rich media units, cus...

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  Davis Research

  • Calabasas, California

  • Project Manager

    • Apr 2010 - Oct 2011
    • Calabasas, California

    - Managed the research project life cycle for quantitative and qualitative research projects including web & phone studies, focus groups, moderated discussions, concept testing, clinics, data coding, and custom brand studies.- Acted as the main communication liaison between the client and int...

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  Abercrombie & Fitch

  • United States
  • Retail
  • 700 & Above Employee

  • Store Manager

    • May 2008 - Apr 2009

    • Provided leadership and improved store operations, while maintaining brand, presentation, and customer service standards. • Maintained and demonstrated expert knowledge of the company brands and target customer through continued education and training, bi-weekly field conference calls, frequently visiting stores and constantly reaching out for direct consumer feedback. • Recruited and managed a staff of 50-75 personnel; strengthened staffing numbers and increased sales performance by over 20% within a year of assuming the Store Manager role. • Recognized within the top 3 of 1200 stores worldwide for outstanding performance in international secret shop contest. • Handpicked by the Recruiting Director for Southern California to represent and recruit talent at university career fairs and new store openings. • Promoted three times within one year, and offered a role at corporate headquarters due to exceptional performance against benchmarks.

  • Assistant Manager

    • Jul 2007 - May 2008

    - Gained exposure to different principles of management, including store operations, recruiting, diversity, visual merchandising, store experience, human resources, and brand senses- Mastered the impact, visual, and people assistant manager positions- Chosen to represent and recruit for the brand at university career fairs and new store openings

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  Cognate BioServices

  • Baltimore, Maryland Area

  • Sales and Marketing Coordinator

    • Jun 2006 - Jun 2007
    • Baltimore, Maryland Area

    • Traveled internationally to conferences and trade shows to develop new leads and grow existing business relationships. • Ideated and executed all marketing, advertising, and public relations activities required to take Cognate’s emerging technologies, products, and services from the R&D pha...

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  Victoria & Albert Hair Studio

  • Columbia, Maryland

  • Salon Coordinator

    • Aug 2000 - May 2006
    • Columbia, Maryland

    - Coordinated and executed marketing activities such as website design, in salon promotions and sales activities- Managed all day to day front desk activities such as appointment setting, customer service, and stylist assistance- Created and maintained retail products and visual displays- Assiste...

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  Comcast Cable

  • Baltimore, Maryland Area

  • Intern

    • Aug 2004 - Aug 2005
    • Baltimore, Maryland Area

    - Managed a skybox suite for Comcast employees and guests- Moderated all communication between staff, employees, and guests- Assisted upper management with marketing department initiatives

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  Nevins & Associates

  • Hunt Valley, Maryland

  • Public Relations Intern

    • Jun 2004 - Aug 2004
    • Hunt Valley, Maryland

    - Assisted in organizing and planning large scale events- Wrote press releases used in numerous regional publications- Researched companies, developed list serves, and obtained information to be used in organizational planning