Experience

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  RocketMill

  • Brighton, England, United Kingdom

  • Client Partner

    • Sep 2020 - Present
    • Brighton, England, United Kingdom

    As Client Partner at RocketMill, my role is pivotal in bringing together and shaping all digital elements of the customer journey for clients, including Strategy, Advertising, Paid Media, SEO and Content as well as UX and Design. I am responsible for business plans, client retention and the team’...

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  Cruise Nation

  • Swansea, United Kingdom

  • Head Of Marketing

    • Nov 2019 - Aug 2020
    • Swansea, United Kingdom

    Leading the entire marketing function for this fast-paced, online cruise holiday retailer. Heavily target driven, the focused marketing strategy is all about efficiency and understanding the customer.• Responsible for marketing strategy, budget & ROI reporting, manage a team of 4 in-house, di...

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  VIVID Travel

  • London, England, United Kingdom

  • Head Of Marketing

    • Mar 2019 - Nov 2019
    • London, England, United Kingdom

    Driving the overall marketing strategy, my role oversees and manages all marketing functions including the in-house marketing team of six, external media buying, digital, SEO and PR agencies. Part of the senior management team, I have overall responsibility for marketing strategy, budget, partner...

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  Discover the World

  • United Kingdom

  • Senior Digital Marketing Manager

    • Sep 2017 - Mar 2019
    • United Kingdom

    Developed and drove the digital acquisition and retention strategy, focused on driving high quality, efficient leads, delivering a seamless and consistent customer journey. Manged in-house marketing team, external agencies and worked closely with all internal departments from sales and product th...

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  Classic Collection Holidays

  • Worthing, West Sussex, United Kingdom

  • Senior Marketing Manager

    • Jan 2017 - Sep 2017
    • Worthing, West Sussex, United Kingdom

    My challenge was to grow this well-established B2B tour operator’s direct B2C business through digital marketing. Re-shaped and recruited a team of 6, introduced new digital marketing activities, developed and presented a 3-year marketing strategy to board of directors. • Grew % share of direct b...

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  addmustard

  • Brighton, United Kingdom

  • Head of Organic Media

    • Nov 2015 - Jan 2017
    • Brighton, United Kingdom

    Joined this innovative, travel specialist digital marketing agency to head up the Outreach (online PR), Content and Social Media services where I worked across a portfolio of travel clients, developing and delivering strategic and creative pitches, proposals and campaigns. Was accountable for hit...

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  lowcosttravelgroup

  • Travel Arrangements
  • 1 - 100 Employee

  • Head of Brand

    • Dec 2013 - Oct 2015

    Ran the OTA’s multi-million-pound transformational brand project where I planned and executed international multi-channel media campaigns across TV, Radio, OOH and Online marketing. Developed creative briefs based on business objectives and oversaw offline media production, media planning and buying. Rolled out marketing campaigns and communications, ensuring brand consistency across all on-and-offline marketing activity. • Increased direct traffic by 23% which led to a reduction in overall CPC, a 31% increase in TTV and subsequently increased prompted brand awareness from 19% to 35% in just eight months• Oversaw creative production of brand campaigns including TV and Radio adverts• Worked with creative and media agencies to assemble proposals and campaign analysis which I then presented to senior management including the CEO• Improved brand reputation including online rating improvements from an average of 4.1 to 4.8 on platforms including TrustPilot and Google. • Managed a Social Media team of 9 where we successfully delivered social response times of under 30 minutes, 14 hours a day, 7 days a week.• Wrote entries for and won multiple marketing awards including MOMA, Travel Marketing Awards and Travolution

  • Mobile Manager

    • Dec 2012 - Dec 2013

    Ran the launch project for the company’s first optimised mobile site where I coordinated development schedules, communicated with UX designers, IT developers, mobile app specialists and senior management. It was the first agile development environment (named “mobile labs”), which the business went on to roll out across all web development.• Instrumental in launch of first UK ‘bookable’ holiday package mobile app• Responsible for UK, Irish and Nordic mobile and app marketing strategy• Spoke at Google tech conference about innovative “mobile labs” project

  • Social Media Manager

    • May 2011 - Dec 2012

    Digital marketing career began as an SEO exec, but soon went on to become Social Media Exec running all community management. After less than 12 months was promoted to Social Media Manager where I was responsible for delivering commercial targets such as website traffic and sales as well as increasing followers, engagement, and reach.• Developed international Social Media strategies across 10 countries• Built up Social Media following from 10,000 UK to over 800,000 globally• Expanded team from 1 to 13 publishers and social customer care agents• Introduced and managed social listening strategies across multiple forums

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  Cancer Research UK

  • London, United Kingdom

  • Business Development Intern

    • Feb 2009 - May 2009
    • London, United Kingdom

    • Worked with the Business Development team initiating and expanding their new ‘Books Online’ project, using online resources such as Amazon as a source of fundraising• Created posters, volunteer booklets, flyers, and wrote internal articles which were published on the company’s internal website•...

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  Radisson Edwardian

  • Heathrow and London

  • Marketing Intern

    • Sep 2007 - Dec 2007
    • Heathrow and London

    • Shadowed and assisted each member of the marketing team, attending meetings, performance reporting and generally helping out where I could • Developed a great deal of knowledge about marketing areas such as partnerships, brand and PR• Assisted with the creative side of a photo-shoot for the hot...