Experience

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  Design Centre Chelsea Harbour

  • London, England, United Kingdom

  • Digital Marketing Associate

    • Dec 2023 - Present
    • London, England, United Kingdom

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  ARC Store South Africa

  • Cape Town, Western Cape, South Africa

  • Marketing Assistant

    • Jun 2021 - Jan 2023
    • Cape Town, Western Cape, South Africa

    Main Achievements:- Assisting in the opening of eight bricks and mortar stores across South Africa.- Assisting in the marketing roll-out and launch of HUDA Cosmetics, Anastasia Beverly Hills and FENTY Beauty in South Africa.- Launching and managing the ARC loyalty program; ARC Artists to over 300 of South Africa’s top makeup artists and skincare specialists, as well as the ARC VIP loyalty program and internal staff loyalty scheme. - Launching and managing the ARC sustainability initiative; Doing Beauty Better, as well as managing the CSR partnership with NGO GreenPop. - Organising and managing the production of nine brand campaigns, including organising on-set production and post-production of creative assets for marketing initiatives.Roles and Responsibilities:- Social Media Management: Content creation for the ARC social media accounts, accumulating over 20 000 followers within four months of the brands launch.- Digital Marketing Management: KPI and SEO tracking using Google Analytics and Meta Business Manager.- PR and Events Management: New brand launches and in-store events for brands such as CHANEL, Sensai, Benefit, FENTY, HUDA, Anastasia Beverly Hills- Copywriting- Content management and content creation - Influencer Marketing- General administrative tasks related to organisation, beauty cupboard and stockroom management, courier management

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  Flex In The City - London

  • London, United Kingdom

  • Digital Marketing and Social Media Manager

    • May 2019 - Feb 2020
    • London, United Kingdom

    Flex In the City (London) is a corporate wellness body start-up offering in-house and at-home fitness classes to individuals seeking to incorporate a more balanced, health-orientated lifestyle into their day-to-day lives. During my employment, I specialised in content development, copywriting and conceptual business strategy development for the launch of the brand, as well as assisted in client briefings and stakeholder engagement.

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  Ogilvy

  • Cape Town Area, South Africa

  • Intern

    • Jun 2018 - Aug 2018
    • Cape Town Area, South Africa

    During my internship at Ogilvy Cape Town, I assisted on campaigns for several South African-based, leading global enterprises: Unilever and Tiger Brands, KFC Africa, Gumtree and Gumtree Auto. I gained invaluable insights from my various roles while simultaneously acquiring new interpersonal skills: development as a team player and delivering presentations to groups. Extending my existing academic research ability, I was trained to translate the summary of data into quantitative and qualitative analyses for corporate scenarios, and ably managed the agency CRM software, Workbook.

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  Yellowwood Future Architects

  • Johannesburg Area, South Africa

  • Intern

    • Jan 2018 - Feb 2018
    • Johannesburg Area, South Africa

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  Yellowwood Future Architects

  • Johannesburg Area, South Africa

  • Intern

    • Jan 2017 - Feb 2017
    • Johannesburg Area, South Africa

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  Primedia Broadcasting

  • Johannesburg Area, South Africa

  • Intern

    • Aug 2016 - Sep 2016
    • Johannesburg Area, South Africa