Experience

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  Warner Bros. Discovery

  • Auckland, New Zealand

  • Licensing & Activation Manager

    • Jan 2021 - Present
    • Auckland, New Zealand

    Manage and co-ordinate all client related licensing and activation deliverables for integrated partnerships, sponsorships, promotions and branded content projects across Discovery’s full slate of local productions, international formats and media platforms.Key Responsibilities:• Manage client campaign and activation deliverables that leverage IP as part of integrated partnerships, sponsorships and branded content projects across Warner Bros. Discovery’s full slate of local productions, international formats and media platforms. • Manage the end-to-end Off-Air Licensing approvals process across multiple stakeholders, acting as brand guardian for the network, show formats and clients.• Negotiate license fees and revenue shares with Format Owners.• Manage production of brand guidelines and logo lockups for sponsored shows.• Project manage integrated campaigns across owned Television, VOD, digital, Newshub and social platforms - work across multiple departments to ensure campaigns are delivered on time, to budget, and achieve projected impression targets.• Create pitch presentations, facilitate client WIPs, manage production timelines, coordinate client campaign deliverables and lead post campaign analysis.• Work with NBCU Australia and Sales leads to develop strategies for packaging and selling sponsorships across Three and Bravo then present opportunities to the wider Sales team.• Supported the Senior Integration Lead with the 2022 launch of free-to-air channel "eden".• Brands worked with include: KFC, Suzuki, New World, Whittaker’s, Samsung, TSB, BNZ, McDonalds, Moccona, Magnum, Weetbix, MasterFoods, Subway, RYOBI, Briscoes, Resene, DeliverEasy, Farmers, Lighting Direct, Coco Pops, Target Furniture, Chorus• Shows worked on include: The Block NZ, MasterChef NZ, House Rules NZ, Married at First Sight, AM, The Project, Dancing with the Stars, LEGO Masters, Nadia’s Farm, Paddy Gower Has Issues, Match Fit, The Traitors

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  SACHIE’S KITCHEN

  • Auckland, New Zealand

  • Social Media Manager

    • May 2019 - Jun 2022
    • Auckland, New Zealand

    • Managed organic and paid social media channels - Facebook and Instagram.• Managed digital marketing campaigns including strategy and content for social media, email, web and paid media.• Created social content schedule and spearheaded social media strategy.• Consumer engagement and online community management. • Coordinated cross-promotional social campaigns with Lexus, 2Degrees, The Collective, Beard Brothers, Cloudy Bay and Furi as part of Sachie's Kitchen brand partnerships.• Amplified brand exposure and consumer engagement for events, cooking classes, takeaway services and FMCG products (including bone broths, dumplings, meal kits, yoghurt) distributed in Woolworths and Foodstuffs stores nationwide. • Wrote pitch pieces for print publications and edited website content.• Achieved a 30% growth in Instagram social media following from 2019-2020

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  ICG

  • Auckland, New Zealand

  • Account Manager

    • May 2019 - Jan 2021
    • Auckland, New Zealand

    Managed integrated campaigns, client brand development and marketing strategy for clients across digital, print, TV, radio, OOH, POS, social, web and video platforms.• Managed suppliers and internal stakeholders to meet briefs, deadlines and budgets.• End-to-end campaign management, concept through to delivery - TVNZ NZ Marketing Awards, Liquorland: Christmas, Easter, Labour Weekend and Click & Collect campaigns.• Worked closely with Liquorland's marketing team and media agency to service all of Liquorland’s marketing requirements. • Delivered extremely successful integrated campaigns that resulted in significant sales increases YOY and growth in consumer engagement. • Fortnightly design and delivery of POS collateral to 120 Liquorland stores nationwide.• Supported the Liquorland Toast magazine editor - content creation, editing, weekly EDM, performance reporting, website design and maintenance, coordinating and managing video and photo shoots.• Brand guardian for clients, facilitating weekly client WIPs, brand strategy sessions and ensuring all creative was produced in line with brand guidelines and strategy.

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  Discovery Inc

  • United States
  • Entertainment
  • 700 & Above Employee

  • Advertising, Partnerships and Digital Executive UK & Ireland

    • Jul 2018 - Apr 2019

    Supported the UK Ad Sales team in driving revenue for Discovery Networks UK & Ireland from advertising, partnerships and digital, both directly with media agencies and via Advertising Sales Representatives Sky Media, Mean Broadcast and others. Responsible for managing and closing small partnership and digital deals independently.Key Responsibilities• Worked with internal departments Research, Marketing, Creative, Programming, Inventory Management, Compliance, and Digital Ad Ops to deliver Partnerships and Digital campaigns on time• Managed key relationships with clients and media agencies in the execution of campaigns to deliver excellent client service at all stages• Took responsibility for managing and closing smaller partnership and digital deals whilst supporting the Managers and Directors on larger deals by writing proposals and responding to briefs• Attended Kantar Media audience research course. Applied programme knowledge and audience research to create compelling brief responses and close deals• Considered the pipeline of business, building and managing effective relationships through to progressing deals• Creation and maintenance of Sales collateral including Sales Decks, Flyers, Costing Templates, Digital Ratecards etc. This involved liaising with research, scheduling and marketing to collate relevant information, and briefing and managing creative in their production.• Reporting and data input including campaign delivery estimates, monthly reviews and post campaign analysis.• Supported Managers and Directors in maintaining relationships with all key agencies, lead relationships with smaller agencies.

  • Advertising Sales Coordinator

    • Aug 2017 - Jul 2018

    Advertising Sales Coordinator for Discovery Inc. tasked with managing the advertising schedules for Food Network, Travel Channel and Fine Living in the UK, South Africa, Europe and the Middle East. A diverse role which enabled me to draw from my experience in Production Management and Scheduling. Key Responsibilities:• Management and implementation of the commercial and digital advertising campaigns for Travel Channel and Food Network in the UK, EMEA and South Africa. Involved throughout the campaign process, from preparing adsales presentations and pitches to complying commercials and booking pan-regional ad campaigns on the international channel feeds using IBMS. Acted as the main point of contact with Sky UK for booking local campaigns. • In addition to the UK and European market, managed the advertising campaigns in Italy, Poland and The Netherlands. Aided in the launch of Travel Channel and Food Network in Bulgaria in 2017. • Worked closely with Scheduling, Programming, Media Management, Media Operations and On-Air Playout platform, Arqiva, to produce accurate schedules and instigate amendments. • A 2017 team target was to integrate digital sales into the TV Ad Sales team. Successfully coordinated campaigns that spanned across digital and television platforms for clients such as Emirates, Guylian, Brand USA and tourism boards in the USA, Greece, Turkey, Bulgaria, Serbia, Albania and Thailand - all outperforming their projected targets.• Provided ongoing support to the Advertising Sales department, ensuring the in-House Advertising team and Ad Sales Houses were supported with sales material, up to date break exports and campaign implementation. Collaborated with Research to create client presentations and produce post transmission reports and analyses. • Trade event planning for ITB 2018. Coordinated and conducted interviews with key markets at WTM 2017 to create interest and promote pan-regional sales opportunities.

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  BBC

  • Manchester, United Kingdom

  • Schedule Planner, Presentation - BBC Children's

    • Apr 2017 - Jul 2017
    • Manchester, United Kingdom

    Presentation Schedule Planner for CBBC, part of BBC Children's Presentation, the unit which produce continuity links for CBBC and CBeebies brands. Managed the airtime and delivery of the CBBC broadcast schedules.Key Responsibilities• Worked alongside the Senior Schedule Planner, managing the CBBC presentation link strategy and schedule using On-Air, a broadcast management system. Confidently took full responsibility of the channel one month into the role in their absence.• Building the schedule and managing the presentation content and junction timings. Work closely with Production, Programming, Scheduling and Interactive to produce engaging wrap-around content for BBC Children's output.• Provide Ericsson Playout with accurate briefing documents per day of transmission and act as the main point of contact between BBC Children's Presentation and Ericsson. Answer scheduling queries and instigate amendments.• Work to a weekly press deadline, liaising with the CBBC Schedule Manager and Schedule Information Assistant to ensure that the CBBC schedules are finalised on time.

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  SKY TV New Zealand

  • Mt Wellington

  • Promotion Scheduler

    • Oct 2015 - Apr 2017
    • Mt Wellington

    Managed the promotion schedules and implemented marketing strategies for SKY channels using IBMS, a centralised database for managing and scheduling television assets.Key Responsibilities:• Experience scheduling the promotions on BBC channels, History Channel, Crime & Investigation, Discovery Network, MTV, Disney, National Geographic, Prime (New Zealand’s third largest free to air channel), TLC and E! Extensive channel knowledge enabled me to undertake a leadership role within the team including training new staff. Put forward by the Presentation Manager to undergo training to manage Prime in the Prime Promotion Scheduler’s absence. • Worked closely with Presentation, Programming and On Air Playout to process amendments, programming changes and produce accurate, timed out channel schedules. Actively supported Channel Coordinators in achieving targeted promotion placements across SKY channels. • Produced and presented weekly promotion reports across SKY channels in alignment with promotion priority lists and the monthly Master Schedule. Actively worked towards tailoring promotion placements to specific audience demographics and their television viewing trends. • Worked on extracurricular SKY projects including promotion productions for SKY sports programmes and client facing videos for commercial clients. Tasked with scheduling the 2016/2017 Annual Academy Awards and 2016/2017 MTV Music Awards.

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  Digital Masters

  • Television Production Assistant

    • May 2015 - Oct 2015

    Production Assistant at Digital Masters - a television production company specialising in TV commercials, corporate business videos, website and training videos. Organising and collaborating on projects from concept through to delivery. Clients included Lighting Plus, Bed Bath & Beyond, Jimbos and Target. Key Responsibilities: • Organising jobs through to completion and planning film shoots• Producing jobs/shoots on location and in studio• Organising talent for jobs• Obtaining quality assessments for television commercials from the Commercial Approvals Bureau (CAB) and delivering them to television stations via Group IMD• Responsible for managing and creating marketing content for social media platforms including LinkedIn, Facebook and Twitter• Managing project budgets, quoting and invoicing • Liaising with and looking after clients• Managing the office, organising staff and company calendar

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  Robert Burnes & Associates

  • Auckland CBD

  • Receptionist

    • Jun 2012 - May 2015
    • Auckland CBD

    Receptionist at Robert Burnes & Associates law firm tasked with various administrative responsibilities to ensure the smooth day to day running of the office.• Answering phones, liaising with clients and booking appointments• Recording meeting minutes for Trusts, putting together Deed documents and preparing Wills• Banking, dictation, filing, time recording• Organising the staff and company calendar• General office administration