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Jessica Gibson is a seasoned marketing and events professional with extensive experience in community outreach, nonprofit management, and public speaking. She has held various roles at MIT CSAIL, including Assistant Director of Marketing and Communications, Marketing and Events Manager, and Marketing, Media, and Events Coordinator. Gibson has also worked at Oakland County Community Mental Health, where she planned and executed events and communications for stakeholder groups. She graduated magna cum laude from Central Michigan University with a Bachelor of Applied Arts in Broadcast & Cinematic Arts, Journalism.

Credentials

  • Management Skills for New Managers
    American Management Association
    Nov, 2015
    - May, 2026

Experience

    • Director Of Meetings

    • Assistant Director, Marketing and Communications, MIT CSAIL Alliances
      • Jan 2023 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Manager, Marketing and Events
      • Dec 2020 - Jan 2023

      • Develop and lead all Alliances events which average 40 per year, including multi-day conferences such as the Cambridge Cybersecurity Summit with CNBC, the Cambridge 2 Cambridge International Cybersecurity Challenge, and MIT’s AI and the Future of Work Symposium• Responsible for leading the marketing and communications efforts for CSAIL Alliances which comprises the CSAIL Alliance Program, Cybersecurity@CSAIL, SystemsThatLearn@CSAIL, and Fintech@CSAIL• Identify and negotiate strategic partnerships to feature CSAIL speakers, research, and/or technology to build broader awareness of CSAIL and Alliances• Direct strategic communications planning including social media outreach, newsletters, and multimedia asset creation• Oversee marketing for all CSAIL-taught digital courses• Evaluate and select event vendors• Manage and track event budgets• Develop event surveys and conduct post-event evaluations• Manage the Digital Marketing Strategist, Digital Presence Content Writer, Video Production and Digital Media Specialist, and the Operations Coordinator

    • Marketing and Events Manager
      • Jul 2017 - Dec 2020

      • Responsible for leading the marketing and communications efforts for CSAIL Alliances which comprises the CSAIL Alliance Program, Cybersecurity@CSAIL, SystemsThatLearn@CSAIL, and Fintech@CSAIL • Oversee marketing for all CSAIL-taught digital courses• Develop and lead all Alliances events which average 40 per year, including multi-day conferences such as the Cambridge Cybersecurity Summit with CNBC, the Cambridge 2 Cambridge Cybersecurity Challenge, and MIT’s AI and the Future of Work Symposium• Identify and negotiate strategic partnerships to feature CSAIL speakers, research, and/or technology to build broader awareness of CSAIL• Direct strategic communications planning including social media outreach, newsletters, and multimedia asset creation• Evaluate and select event vendors• Manage and track event budgets • Develop event surveys and conduct post-event evaluations • Manage the Senior Website Management Assistant, Content Writer, Videographer, and the team Admin Assistant

    • Marketing, Media, and Events Coordinator
      • Oct 2014 - Jul 2017

      • Developed Alliances communications including newsletters, member resource materials, and event announcements• Planned and managed all Alliances events • Maintained event budgets • Evaluated event vendors• Managed social media sites• Updated and managed multiple websites for research programs and events• Interviewed and trained new team members• Designed and created event marketing multimedia and print materials including signage, flyers, brochures, agendas, website assets, videos, custom branded promotions and more • Managed mailing lists• Managed marketing assistant

    • Communication and Project Specialist
      • Feb 2005 - Aug 2014

      • Planned and executed events and communications for OCCMHA stakeholder groups• Developed and disseminated print materials, online media, and promotional items• Created staff communications to cultivate staff relationships• Managed events and communications for OCCMHA stakeholder groupsCommunity Appreciation Carnival - July 2013Created the budget and executed the event for over 1,200 guests including food, games, professional entertainment, and prizes for under $20,000; 33% below budget | Scouted the location and worked with venue staff | Negotiated with and arranged for nearly 20 vendors and 16 community organization participants | Booked stakeholder and professional talent | Recruited volunteers | Created more than 20 job descriptions to train over 80 volunteers | Designed online and print marketing materials, event day signs and a detailed map | Developed five carnival games and a “passport” to encourage vendor participation Recovery Conference and Self-Determination Conference- AnnuallyLead the workgroups to plan both one-day educational conferences reaching 600 attendees each with budgets of $30,000 | Select relevant training topics and book presenters | Collaborate with venue staff and vendors to ensure the event needs and special accommodations are met | Continually implemented improvements and innovations50th Anniversary Staff and Family PicnicOrganized and lead a staff workgroup | Negotiated with over ten vendors including location, entertainment, and food | Sought donations and discounts to reward staff | Executed the event for over 200 people with lunch, entertainment, gifts, and premium prizes for under $8,000; 47% under budgetResource & Crisis Center Opening & Ribbon Cutting Organized volunteers to provide tours and educate legislators, local leaders, and county administrators about the resources available and how to access them | Developed an Animoto video to highlight the year’s achievements

Education

  • 2000 - 2004
    Central Michigan University
    Bachelor of Applied Arts, Broadcast & Cinematic Arts, Journalism
  • 2013 - 2014
    Leadership Oakland

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Nonprofit and Social Services”

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