Experience

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  Qgiv

  • United States
  • Fundraising
  • 1 - 100 Employee

  • VP of Marketing

    • Jan 2021 - Present

  • Director of Marketing Strategy

    • Aug 2018 - Jan 2021

    - Sets specific marketing goals to generate new customer acquisition and customer up sell opportunities- Designs and implements marketing strategies aligned with business targets- Leads team to develop digital campaigns to increase web traffic- Analyzes sales and marketing metrics- Researches market to identify new opportunities- Generates innovative ideas to promote brand and products- Ensures brand consistency through all marketing channels- Uses customer feedback to ensure client satisfaction- Communicates with internal teams and ensure brand consistency- Establishes a strong, long-term web presence- Creates go-to-market plan for new product launches and facilitated execution with SMEs- Manages overall budget needs and maintains compliance with customer acquisition cost- Oversees marketing team, providing professional and project direction

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  Community Brands

  • United States
  • Software Development
  • 700 & Above Employee

  • Sr. Marketing Manager, Events and Conferences

    • Mar 2017 - Aug 2018

  • Product Marketing Manager

    • Oct 2015 - Jul 2018

    + Marketing subject matter expert for software solutions that serve association and corporate organizations+ Crafts concise messaging and compelling positioning for multiple software solutions with an eye for quality. + Conceives and develops innovative marketing programs that drive interest and demand+ Translates technical capabilities into valuable benefits+ Develops customer insight guides, trigger and buyer behavior to map the customer decision journey (CDJ)+ Generates content and reviews copy for integrated ad campaigns, product launches, strategic partnership programs, marketing and sales materials, internal & external marketing communications+ Develop product positioning and messaging that differentiates YM's software solutions in key markets+ Sales enablement – communicates product value propositions to the sales team and provides sales tools to support the selling process+ Product launch – plans the launch of new products and releases and manage the cross-functional implementation of the plan+ Market intelligence – the expert on buyer behavior, buying criteria and competitive analysis+ Demand generation – develops the strategy and manages the marketing programs to drive interest and demand for each product through personalized and timely communications

  • Conference Manager

    • Apr 2013 - Mar 2017

  • Tradeshow Manager

    • Apr 2013 - Sep 2016

    + Oversees execution on executive level strategic partnerships, working closely with the VP of Strategic Partnerships + Market Development+ Works with an energetic, progressive, and results oriented sales and marketing team to shape channel marketing strategy and support events that increase demand and drive revenue+ Identifies and recommends relevant tradeshows, sponsorships, and regional conferences that will elevate brand and enterprise value proposition+ Plans, manages, and executes on internal and external events, industry trade shows and speaking engagements + Creates and implements strategic initiatives for Annual Customer Conference, Xperience including conference website content and theme, show schedule, speakers selection and presentation development, marketing outreach to drive attendance, hotel BEOs and logistics, and onsite management of attendees and employees+ Represents brand and company at tradeshows, negotiates sponsorships, and manages corporate partner relationships+ Contributes to the development of creative and relevant promotional copy for marketing programs+ Continuously identifies, evaluates, and implements strategies to improve event impact and results+ Works with internal and external partners to drive efficiency and scale for event and partner co-branded events+ Maintains an up-to-date budget for all events and supporting activities/materials+ Maintains inventory of promotional items required for event support+ Collects and reports on event feedback, outcomes, and ROI

  • Client Services Consultant

    • Mar 2012 - Apr 2013

    As a Client Services Consultant, I guided new clients through onboarding and training stages for a member database management SaaS Product. I project managed over 100 website implementations annually, developed and conducted comprehensive training programs for Staff, created a website design project plan and recommended member acquisition and engagement strategies. The clients I worked with had varying technology experience and knowledge, which encouraged me to rely heavily on my verbal/written communication, problem solving and trouble shooting skills to guide them through to their desired launch date.

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  Westchase Charitable Foundation, 501(c)3 "...

  • Tampa Bay Woman of the Year 2017

    • Mar 2017 - Mar 2018

    Tampa Bay Woman of the Year is part of the Westchase Charitable Foundation philanthropic campaign. Each year contestants are tasked with raising funds through charitable events and donations. I was awarded with this title in 2017 after raising awareness and $28k in donations for children and fami...

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  MMD Events

  • Sales Consultant

    • Sep 2011 - Feb 2012

    MMD Events specialized in corporate and personal event florals and decor. As a consultant, it was my responsibility to screen and prequalify potential clients, conduct decor consultations and prepare proposals and contracts for the event production team. The decor consultation process involved co...

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  GameTime - Arcades/Bowling Center/Sports Bars/ ...

  • Corporate Sales + Marketing Coordinator

    • Dec 2010 - Sep 2011

    As the Corporate Sales Coordinator, I was responsible for identifying and generating leads for both catered events and facility rentals. To do so I implemented an event pricing and packaging strategy to sell unique packages and experiences for large corporate events. I managed both lead conversio...

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  SeaWorld Parks & Entertainment

  • Marketing Team Representative + Photographer

    • Apr 2007 - Dec 2010

    During my time at Busch Gardens, I built and maintained relationships with front-line hospitality staff in the Tampa, St. Petersburg and Clearwater markets and developed a competitive strategy to uphold Busch Gardens as the theme park destination of Greater Tampa Bay. The comprehensive marketing ...