Experience

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  Otter Products

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Channel Marketing Lead

    • Jan 2022 - Mar 2024

    • Orchestrated channel-specific campaigns and fostered partner activation to support business objectives, pipeline, and revenue goals, resulting in a 3-8% YOY growth of product ranging in key regions. • Responsibly managed a significant marketing budget spanning multiple Asia-Pacific regions, optimizing spending to maintain high-performing marketing outcomes.• Built rapport with partners by supporting in development and execution of local channel marketing projects and kept them up-to-date with our brand positioning and product ranging.• Provided coaching and allocated tasks to junior team members to ensure efficient collaborations with wider team.• Implemented holistic B2B marketing campaigns encompassing trade shows organization, sales collateral development, direct marketing initiatives, sales team alignment, and data-driven performance monitoring and optimization.• Collaborated across Sales, Marketing, and Finance teams to refine the Marketing Fund Approval System, elevating bookkeeping processes and operational efficiency.

  • Marketing Specialist

    • Jul 2020 - Dec 2021

    • Collaborated with regional sales managers across over 10 APAC regions to establish and nurture partnerships with key accounts.• Pioneered the development and implementation of localised marketing campaigns.• Worked cross functionally to implement marketing activities and orchestrate the seamless delivery of relevant marketing collaterals to our customers and salespersons.• Manage budget across all initiatives, with recurring efforts to analyse and report on ROI.

• 

  Hong Kong Economic Times

  • Hong Kong
  • Technology, Information and Media
  • 500 - 600 Employee

  • Senior Digital Marketing Executive – Sky Post

    • Jan 2019 - Oct 2019

    • Spearheaded website development projects to increase ad placements and enhance user experience, doubling up page views in 2 months after implementations and tripled up ad revenue.• Performed data analysis and market trend research to provided constructive insights to editorial team on content development to increase and diversify readership.• Strategically planned marketing campaigns for clients from different industries, including medicine manufacturer, health supplement supplier, top-tier local bank & investment advisor, statutory body.

  • Digital Marketing Executive – Sky Post

    • Aug 2018 - Dec 2018

    • Pivoted in two crucial components of Sky Post digital transformation – website revamp project and content tagging initiative.• Formulated effective content strategies for editorial team, contributing to a 3 times surge in page views in 1 year.• Conducted promotion activities to cultivate the growth of targeting audience and gained 25K followers on Facebook Page in 1 year.• Provided regular data analysis, market trending research and insight that informed strategic decisions.

  • Marketing Solution Executive – ET Interactive

    • Sep 2017 - Aug 2018

    • Maintained partnerships with advertising partners and agencies• Assisted in formulation and implementation of tailored marketing strategies and digital tactics for clients to address their unique business needs and objectives.• Monitored and optimized digital advertising campaigns efficiency proactively on daily basis.

• 

  HK01

  • Hong Kong

  • Reporter, K-pop

    • May 2016 - Sep 2017
    • Hong Kong

    • Developed branding for K-pop Channel, drove HK01 Kpop Facebook Page followers from scratch to 25K in a year’s time.• Produced news reports and featured articles that averaged 30,000 page views, showcasing effective content creation and audience engagement.• Attended events and functions, and conducted interviews with high-profile celebrities.

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  FACE Magazine

  • Hong Kong

  • Reporter, K-pop

    • Aug 2015 - Mar 2016
    • Hong Kong

    • Created news reports in form of articles and videos.• Prepared script and recorded VO for news reports.• Attended events and functions, and conducted interviews with high-profile celebrities.• Managed Facebook Page and interacted with fans.

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  Datawords

  • Hong Kong

  • Project Coordinator

    • Sep 2014 - Aug 2015
    • Hong Kong

    • Managed localisation projects by maintaining timeline and allocating resource to ensure high-quality project completion.• Maintained client relationships, coordinated multilingual translation projects by liaising with different stakeholders.• Provided constructive support on localisation, translation and proofreading for printed matters and websites.