Experience

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  Huda Beauty

  • United Arab Emirates
  • Retail
  • 700 & Above Employee

  • Global Design Lead

    • Jan 2023 - Present

    I have a proven track record of effective communication, innovation, and high-level design problem-solving. I ensure that all products and experiences are delivered on time, and to the highest standards of quality, in addition to communicating the company’s creative vision to our markets and stakeholders. I supervise & mentor my design team in all processes, technical and design solutions and track project timelines whilst maintaining my department relationships in order to meet objectives as a team. As a manager, I make sure that everyone within the team has the resources and knowledge needed to succeed.Duties and Responsibilities:• Take responsibility for the brands creative vision and the standard of output across team members who work under them.• Overseeing the design projects, from start to finish, and monitoring the team members to ensure they adhere to the timeline constraints.• Working to a brief and present ideas confidently and clearly to the team and external parties to communicate a creative vision.• Have strong people management and leadership skills in order to hire, develop, and inspire the creative team.• Ensure that all of the visuals and creative are consistent with the overall brand.• Lead multiple projects from conception to completion in accordance with deadlines.• Create mockups for product launch animations for the markets to visualize the completed project.• Develop design ideas, graphic design elements & assets for product launches.• Analyze trends in design and do market research to create more effective designs.• Leading creative sessions to generate ideas.• Troubleshooting design problems with team members and markets to develop the best design solution.

  • Design Lead

    • Jan 2021 - Present

  • Creative Graphic Designer

    • Jan 2019 - Jan 2021

    Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 32 million followers.

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  -

  • United Arab Emirates

  • Freelance Graphic Designer and Art Director

    • Mar 2014 - Present
    • United Arab Emirates

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  balcony8 Communication Architects

  • The Courtyard, Al Quoz, Dubai

  • Studio Manager & Senior Graphic Designer

    • Jun 2014 - Dec 2018
    • The Courtyard, Al Quoz, Dubai

    As Senior Graphic Designer I am involved in such tasks as ideation, conceptualisation and project ignition as well as continuously looking for ways to elevate visual design across all briefs. I will collaborate, contribute and share ideas with my design team and take part or lead creative reviews, I am also comfortable taking a master creative and rolling it out across many different platforms such as print and online. I have a excellent understanding of print and production processes and will always quality check final artwork.As a Studio Manager I am responsible for the monitoring of workflow across the agency, I liaise with client leadership to receive and allocate briefs to the suitable creative team members. I will coordinate jobs and monitor there progress and ensure client deadlines are met and delivered to the highest of standard. As a part of the balcony8 team, I have worked with some great clients such as:Emirates HospitalMuscat BayStadiumNew BalanceBeautiqueMeraas - THE BEACH / BOXPARK & CITY WALK DubaiElectroluxMelia HotelsFalconEmaarF&B Clients: Hotel Cartagena, The Fish House, Pierre's Bistro & Bar, Craft Cafe at d3

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  Insignia Worldwide

  • Dubai

  • Senior Art Director and Graphic Designer

    • Aug 2008 - Mar 2014
    • Dubai

    In the last five half years I have been lucky enough to work on some excellent projects for some brilliant clients which has been extremely challenging at times but thoroughly enjoyable. Some of the clients are world known and this has helped refine my technical skills aswell as enhance my commercial awareness. It has also made me a much quicker designer due to very demanding deadlines.Clients I have recently worked with:Jumeirah GroupJumeirah Hotels & ResortsDubai TourismFairmont The PalmKempinskiBoulevard at Jumeirah Emirates TowersThe Address Hotels + ResortsAnantara Hotels & ResortsBurj Al ArabWolgan Valley Resort & Spa, AUSAtlantis HotelDnata

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  BWM

  • United Arab Emirates

  • Graphic Designer

    • Feb 2008 - Jul 2008
    • United Arab Emirates

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  House of Type

  • United Kingdom, Middlesbrough

  • Graphic Designer

    • Jun 2005 - Feb 2008
    • United Kingdom, Middlesbrough

    Working at The House of Type on a longer-term basis has helped me improve my skills. I have been encouraged to contribute my ideas and I have been given jobs which have been sent toprint giving me a better understanding of the work involved in a design agency. I have worked to tight deadlines and therefore improved on my time management skills. Learning how to use new programs such as InDesign and improving my skills on the ones that I already knew, means I amacquiring a good knowledge of basic design. In addition I have learnt how to set up artwork forprint and make high resolution Pdfs for print and press. In all I am thoroughly enjoying my time here.