Okay, let’s tackle this. So Jessica has a strong skill set in strategic planning, marketing, and entrepreneurship. Her education from the University of Maryland - Robert H. Smith School of Business is also a plus. However, her skills and experience don’t seem to be in extremely high demand. She doesn’t have any specific certifications or industry-specific experience that would push her rate up. Based on national averages for business strategists and entrepreneurs, her rate is likely in the lower to mid-range. Considering her skills and education, a rate of $125 per hour seems reasonable, which is around the lower end of the $100-$200 per hour range for similar professionals.