Experience

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  Liaison

  • Portland, Oregon Metropolitan Area

  • Account Manager

    • Nov 2022 - Present
    • Portland, Oregon Metropolitan Area

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  ÜberStrategist

  • Portland, Oregon, United States

  • PR & Social Media Manager

    • Apr 2021 - Mar 2022
    • Portland, Oregon, United States

    UberStrategist is a video game and entertainment agency offering services in PR, influencer relations, event management, social media marketing, and more. Given my past experience in PR and social media, I was placed into a hybrid role managing social media efforts and also executing PR campaigns.Social Media Management- Managed a team that created and published organic social media content on behalf of Atari achieving approximately 50K new followers, 425K engagements, 54M impressions on its main social channels alone.- Purposefully created tactically engaging content that spotlighted notable people such as Nolan Bushnell and Megan McDuffee, game developers through features and holidays like Ada Lovelace Day.- Provided collaborative social media and community support with clients across international time zones on a Tencent-published mobile and PC game named Chimeraland from beta to launch, reaching an estimated 10.1 million people on Facebook, attaining 50,000+ followers across its social media channels, and acquiring more than 32,000 members on its Discord channel.Public Relations- Worked with Curve Digital on Bossa Studios' game "I Am Fish" to its launch, acquiring 201 pieces of earned coverage (104 in online outlets with more than 1M in reach) in numerous online media outlets such as IGN, PC Gamer, and Rock Paper Shotgun reaching a potential online readership of more than 18.7 billion people.- Recommended and contacted experienced consultants to conduct mock reviews of "I Am Fish" prior to launch to better assess the potential reception of the game. Overall press sentiment on the game was neutral to positive by the end of the campaign.

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  Caffelli

  • Portland, Oregon Area

  • Social Content Manager

    • Aug 2018 - Apr 2021
    • Portland, Oregon Area

    Caffelli is a full-service branding agency with clients in high-tech, gaming, and artisanal beverage fields. With locations in Portland, Oregon and Lima, Peru, the staff is diverse culturally and regionally.Content Writing and Editing- Created content for HD Poker social channels and Steam news and events posts, acquiring more than five million impressions and 33,000 clicks on Steam alone in under a year.- Simplified extremely high-tech articles into digestible organic social copy written for Facebook, Twitter, LinkedIn, and Instagram.- Adhered to current AP Stylebook standards for all social copy, as well as other branding standards based on the organization we worked with.- Proofread and edit organic social and ad copy used on internal company social media channels and external client social channels.Content Development- Brainstormed weekly topical gaming and developer humor for Intel, developing at least four different concepts that would be fleshed out as a team to create an engaging post while still adhering to brand safety.- Managed Instagram Stories channel at GDC 2019 for Intel, recording activity in all areas the client wanted shown and went above and beyond what was expected, resulting in 12,000+ impressions and an 85.69% engagement rate.Thought Leadership- Used long-time knowledge and expertise of the video game industry to recommend new ways clients could add new strategies to existing goals. These ideas were implemented and executed upon.- Used existing influencer relationships to acquire brand-safe talent for a multi-day gaming activation at GDC 2019.- A trusted advisor to keep brand voice consistent on client social media channels, even when there are situations where it could've diverted.

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  Evolve PR

  • Canada
  • Computer Games
  • 1 - 100 Employee

  • PR Specialist

    • Sep 2017 - Aug 2018

    Evolve PR is a PR agency based in Victoria, British Columbia. The agency has an expertise in the video game industry and works with some of the leading publishers and developers in the industry.Media & Influencer Relations- Pitched, scheduled, and led media tours in San Francisco and LA for clients, including visits to media outlets such as IGN, GameSpot, PC Gamer, GamesRadar+, Polygon, and more.- Cultivated relationships with video creators and streamers, and included them in many facets of planning for PR campaigns, which resulted in millions of extra impressions on client products.Earned Media- Coordinated an announcement of the indie military FPS game, Day of Infamy, to be announced on the PC Gaming stage at E3 in 2016. The show had 622,520 concurrent views between Twitch, YouTube Gaming and Facebook Live. The show delivered 742,642,926 total impressions as recorded on June 23, 2016.- Arranged numerous feature placements for games (The Witcher 3: Wild Hunt, Dead Cells, Extinction) on many of the top gaming websites globally.Event Management- Planned the layout and acquired the physical goods for a booth at PAX East 2016.- Established relationships with technology partners such as Dell and Corsair saving clients more than $20,000 in expenses for events.Paid Media- Geotargeted text, photo, and video ads across Facebook, Twitter, Google Adwords and YouTube during a short half-month campaign with a goal of increasing views on the product launch trailer and increasing click-throughs to product store page.- In that timeframe, the product acquired 587,829 impressions, 89,100 video views, and 6,890 link clicks to the store page through paid media.

  • Account Coordinator

    • Nov 2014 - Sep 2017

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  Watershed Communications

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Account Executive

    • Jun 2014 - Nov 2014

    Watershed Communications is a PR agency based in Portland, Oregon with expertise in brand strategy and communications for businesses that create artisanal food and drink products.PR & Event Planning- Pitched client events and news to media and bloggers both locally and nationally.- Compiled event overview and recap documents featuring resources for effective in-person and social media communication at events.- Hosted events for Portland Brewing and Reverend Nat’s Hard Cider through guided tastings, being both agency and client spokesperson.Copywriting- Go-to agency resource for writing and editing materials for correct grammar and AP style.- Developed news releases and fact sheets for multiple events that resulted in placements on television, in newspapers, and online.- Created and sourced blog content for the company website, including use of industry BKMs for each blog post.Social Media Marketing- Sourced content for Nancy's Yogurt using brand tone and voice to increase engagement on Twitter and Pinterest.- Used new media tactics in traditional PR campaigns, such as creating an online livestream component to the Oregon Brewers Guild’s annual Oregon Craft Beer Month kick-off event.Award Planning- Compiled and reviewed submissions to the Public Relations Society of America Oregon Spotlight Awards, resulting in the win of two awards in 2014.Research and Media Monitoring- Tracked media coverage for clients and provided consistent updates directly to the clients.- Used Boolean search on Meltwater to effectively track media mentions of clients and their brands.- Built targeted media lists starting with Cision and went further doing my own research.

  • Account Coordinator and Social Media

    • Aug 2012 - Jun 2014

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  Singley + Mackie

  • Portland, Oregon, United States

  • Brand Specialist

    • Oct 2011 - May 2012
    • Portland, Oregon, United States

    Singley + Mackie, now named Singley Content Studios, was an agency start-up based in Los Angeles. Working remotely from Portland, Oregon, I had the opportunity to further hone my social media skills while quickly advancing from an intern to the role of brand specialist.Social Media & Community Management- Moderated numerous comments on Hasbro’s Transformers YouTube channel to ensure consistent brand safety for their audience both young and old alike.- Increased organic exposure for Time Life’s Twitter profile by interacting with famous and influential people, such as Public Enemy’s Chuck D, Jody Watley, Matthew Modine, and Chuck Todd.Copywriting- Developed monthly social content calendars for brands under the EA and Time Life umbrella featuring daily posts for company Facebook and Twitter profiles.SEO- Updated YouTube search tags and descriptions on all Time Life videos, which increased views of videos by 4% in only three months.Reporting- Developed in-depth client reports covering their social media metrics and provided recommendations for future social efforts.

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  KWVA Eugene, 88.1 FM

  • Broadcast Media Production and Distribution
  • 1 - 100 Employee

  • Sponsorship Coordinator

    • Feb 2009 - Jun 2010

    KWVA is a nonprofit campus radio station at the University of Oregon. The staff is a diverse group of students and community members who keep the station running 24/7. As a sponsorship coordinator, I reached out to contacts in the community to provide affordable options for promoting their businesses on the radio.Advertising- Entered the position with no existing advertising clients and attained 10+ paying clients for non-profit sponsorship of KWVA.- Leveraged KWVA as an affordable place to advertise with aid from the radio station’s monthly newsletter and social channels.Strategy and Event Planning- Collaborated with radio staff to provide an affordable option to transport students to Sasquatch Music Festival in order to create community and camaraderie.- Set up and monitored booths at local fundraising shows.- Took action on ideas to provide extra value to clients paying for advertising, such as coupons in monthly newsletters.

  • Loud Rock Format Director

    • Aug 2004 - Feb 2009

    KWVA is a nonprofit campus radio station at the University of Oregon that specializes in a wide variety of programming including NPR segments, sports, talk shows, and a wide variety of music genres from hip-hop, reggae, soul, metal, and indie rock. I was hired before starting college and did many notable things for the station, attaining numerous publicist connections that created a wealth of access to new music.Publicity- More than doubled existing nationwide label and promotional contacts upon entry into position.- Conducted phone and in-person interviews with nationwide touring band members.- Reviewed and charted an average of 10 music albums on a weekly basis, year-round.- Attained personalized station IDs from Rammstein, Aqua Teen Hunger Force, and more to further promote KWVA.- On-air personality for "Slaughter on the Dance Floor," a two-hour radio show dedicated to the loud rock music genre for more than five years.