Experience

• 

  Trade Me

  • New Zealand
  • Technology, Information and Internet
  • 700 & Above Employee

  • Senior Manager Brand and Communications

    • Apr 2024 - Present

    Leading a team of experts across the communications, social and brand functions. Reporting to the Head of Audience, this is the most senior communications role at Trade Me, responsible for a busy media office, issues management and consumer PR.

  • Senior Manager Communications

    • Dec 2023 - Apr 2024

• 

  Financial Markets Authority - New Zealand

  • Auckland, New Zealand

  • Manager, External Communications

    • Oct 2019 - Nov 2023
    • Auckland, New Zealand

    Leading a team of five direct reports to deliver external communications, publications, campaigns and content for the FMA:• Led successful integrated campaigns that reached millions of Kiwis despite small budgets: KiwiSaver, World Investor Week, fraud and scams, market volatility, women’s financial wellbeing, and the ‘Great FMA Debates’ • Transformed FMA’s communications to reach new audiences, including more than doubling social media engagement rates, increasing followers by more than 300% and hits to the investor section of the website by 140%+ • Introduced monthly reporting to deliver insights and drive continuous improvement• Introduced a best practice community management process to respond to comments and enquiries on social media• Led the development of social media guidelines for staff• Created ‘A guide to talking about money online’ for investors and influencers to protect people from falling foul of financial advice regulations• Management of FMA’s external engagement calendar including speech preparation • Responsible for communications to industry including publications, thought leadership, e-newsletter and digital content

• 

  The Warehouse Group

  • New Zealand
  • Retail
  • 700 & Above Employee

  • Head of External Communications

    • Jan 2019 - Oct 2019

    Responsible for media relations for The Warehouse Group and its six brands including issues management. Launched digital retail platform TheMarket.com to consumers and investors, wrote the FY18 Annual Report, announced the Group’s Carbon Zero accreditation, launched NZ’s first off-price retail offering Red Rack.

  • Senior Public Relations Manager

    • Jun 2017 - Dec 2018

• 

  PPR Worldwide

  • Auckland

  • Account Director

    • Mar 2016 - Mar 2017
    • Auckland

    As AD I was responsible for managing the strategic direction, creative execution and operational delivery of communications campaigns for my clients: Emirates, Meadow Fresh, Puhoi Valley, Vogels, Edmonds, Colgate and Gem Visa. Led a small team.

• 

  ANZ New Zealand

  • Auckland, New Zealand

  • Communications Manager

    • Feb 2008 - Feb 2016
    • Auckland, New Zealand

    Responsible for creating and executing communications strategies, media relations and providing communications advice to stakeholders across the organisation. Highlights included launching the GAYTMs for Pride, hosting Kevin McCloud for the launch of Grand Designs, launching GoMoney wallet, NZ’s first mobile wallet, and working with the RSA and Dame Trelise Cooper to deliver ANZ’s Anzac Day activities for the 100 years commemoration.

• 

  Auckland DHB

  • External Communications Manager

    • Jul 2007 - Feb 2008

    Reporting to the CEO, I managed media relations for Auckland hospitals and ADHB. Crisis comms: virus outbreaks, medical misadventure, industrial action, power and system outages that affected the hospital. Civil Defence Incident Management (CIMS) Trained.

  • Communications Manager, Internal and Community Relations

    • Feb 2006 - Jul 2007

    Internal communications for 10,000 staff across multiple sites. Managed internal content, values and recognition programmes and staff engagement events. Part of the Emergency Management team that dealt with major issues.

• 

  The Health Research Council of New Zealand

  • Auckland, New Zealand

  • Communications Coordinator

    • Nov 2003 - Feb 2006
    • Auckland, New Zealand

    Promoted the Government's investment in public good health research. In this role I acted as Communications Manager for three months before going to ADHB. Produced the annual report, created proactive media strategies, managed advertising and branding requirements and organised events and conferences. Managed a website redevelopment project. Created a style guide to ensure consistent standards of communication.

• 

  Buddle Findlay

  • Auckland, New Zealand

  • Marketing Assistant

    • Sep 2000 - Nov 2003
    • Auckland, New Zealand

    Part time while studying at university. At Buddle Findlay I assisted the Marketing and Business Development Manager with copywriting, sponsorships, advertising and client events.