Experience

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  Influential

  • United States
  • Marketing Services
  • 200 - 300 Employee

  • Senior Vice President of Sales

    • Jan 2024 - Present

  • Vice President of West Coast Sales

    • Sep 2022 - May 2024

  • Director Of Sales

    • Nov 2019 - Aug 2022

• 

  Find Your Influence, Inc

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • VP of Sales

    • Aug 2019 - Nov 2019

  • Director of Sales

    • Oct 2018 - Nov 2019

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  Edelman

  • Greater New York City Area

  • VP, Digital

    • Sep 2017 - Feb 2018
    • Greater New York City Area

    BRANDS: Samsung Home Appliances + Consumer Electronics USA• Strategy, creative output and reporting for Samsung US social media• Marketing plans against FY goals for all products being supported for Samsung NA• Budget development, management and forecasting• Opportunities for incremental budget for content creation, due to limited scopes• Influencer strategy development and management• Identified opportunities for low-lift promotions garnering over 19MM impressions across Twitter and Instagram • Liaison with 6 external partner agencies across various marketing functions• Event and experiential opportunities and developed correlating social activation plans• Liaison with platform leads (Facebook / Instagram, Twitter, Pinterest) to develop beta opportunities

• 

  Concept Farm

  • Greater New York City Area

  • Account Director

    • Jun 2015 - Sep 2017
    • Greater New York City Area

    BRANDS: Aruba Tourism, Dime Bank, espnW, Middlesex County• New business prospecting and pitching - RFP’s, scoping and strategic approach for incoming prospects• Digital innovation and creation / management of user engagement tools to get travelers closer to the purchase stage in the Caribbean destination planning process• Management of global tourism marketing leads• Award-winning social content strategy, which has now expanded to be the main consumer campaign• Research lead (focus groups / IPSOS / Survey Monkey) --- collecting data to inform marketing successes and optimizations for future campaigns• Campaign activation strategy across all paid media – print, digital, OOH, social media, TV, OLV• Social media lead and influencer strategy development and analysis• Managed banking retail campaign that exceeded expected goals by 15% for increasing small business account openings and personal account openings via hard-hitting creative message sequencing• In-branch retail messaging and branding across various products• Event planning, media placement coordination, PR efforts and local advertising• Created opportunities for local community engagement via event sponsorships and connection with local BIDS

• 

  Atmosphere BBDO

  • Greater New York City Area

  • Account Supervisor

    • Mar 2013 - Jun 2015
    • Greater New York City Area

    BRANDS: Visa (Affluent, NFL Sponsorship, Prepaid, Checkout), Dubai Expo 2020, ITG• Digital marketing strategy• Internal team management• Campaign development and rollout• Cross-agency liaison• Partnership opportunities and negotiation• Content creation and social activation for NFL partner assets

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  Ogilvy & Mather

  • Greater New York City Area

  • Account Supervisor

    • Apr 2009 - Mar 2013
    • Greater New York City Area

    BRANDS: SAP, Puerto Rico Tourism, Morgan Stanley, United Healthcare, Sara Lee• Digital creative brief development• Web assets management – banners, OLV, blog assets• Managed team of 4 AAE's• Shoot supervision and post-production coordination• External media team coordination - digital asset development and optimization• Campaign reporting and analytics • Budget forecasting and incremental SOW development and management across all markets• Global integration for brand campaign work (EMEA, LatAm, APJ regions)• Program lead on global airport OOH program for North America, Asia Pacific and Latin America • MLB, NFL, NBA partnership management and coordination

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  Spike DDB

  • Brooklyn, NY

  • Freelance Account Executive

    • Jun 2008 - Dec 2008
    • Brooklyn, NY

    BRANDS: Johnson & Johnson - Ambi• Production of digital, broadcast TV, print and collateral shoots for the Ambi 2008 campaign and managed full print executions• Coordination with external developers on creation of simple flash banners and landing page for J&J• Quarterly competitive reviews in preparation for 2009 planning for Ambi

• 

  Kaplan Thaler Group

  • Assistant Account Executive

    • Sep 2007 - Jun 2008

    BRANDS: Centrum, Multibionta, Caltrate, Aussie• Strategy and testing for new product launch• Competitive deck development• Marketing material development for Wyeth sales teams for pre-launch strategy (DRTV, competitive, market background, strategy)• Project management

• 

  Zimmerman Advertising

  • New York, NY

  • Account Coordinator

    • Jul 2006 - Aug 2007
    • New York, NY

    BRANDS: Six Flags (Corporate, Great Adventure, New England, Great Escape, Over Georgia)

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  Organon Pharmaceuticals

  • Intern

    • 2002 - 2006

    Customer Service, IT, Meeting planning and Marketing rotations.