Experience

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  Zung Fu Company Limited

  • Hong Kong
  • Retail Motor Vehicles
  • 200 - 300 Employee

  • Director of Afrersales and CoE

    • Dec 2023 - Present

  • Head of Aftersales and Hong Kong Island Operations

    • Sep 2021 - Dec 2023

  • Head of Business Strategy

    • Mar 2021 - Sep 2021

    Responsible for digitizing the operation process for the company, e.g. new car sales process and customers engagement process; developing Zung Fu Hong Kong Mercedes EQ (Electric Vehicle) strategy; exploring new business model and products to drive business growth as well as building relation with potential partners; analyzing and optimizing operational work flow and develop improved ones across business units and external stakeholders, such as Mercedes-Benz.

  • General Manager

    • May 2018 - Feb 2021

    Responsible for the overall luxury car dealer operations in Zunyi of Guizhou Province for the brand “Mercedes-Benz” with leading a team of 120 staff, achieving over 1,900 units of new car sales of Mercedes per annum; build relations with partners for commercial growth and marketing.

  • Operations Manager - Mercedes-Benz Vehicle Preparation Centre

    • Jan 2017 - May 2018

    I am in chagre of the opration of Vehicle Preparation Centre (VPC), and manage 8 superviors directly from Service, Workshop and Parts, and 150 staff indirectly. The business of VPC would be around RMB 120 million annually. Working with Mercedes Manufacturer together, my team and I are responsible for handling PDI jobs and related repair work for 50,000 imported units. One of my main duties is to work with customer side (Mercedes-Benz) to work out satisfying solutions with my team to meet their needs on PDIs production and repair, so as to maintain good customer satifaction level. In additon to this, I am working on several Zung Fu Group projects, such as profect manager of Aftersals Bonus Structure Improvment.

  • Operations Manager_Zung Fu Yibang (Mercedes-Benz Authorised Dealer)

    • Apr 2015 - Dec 2016

    1. Responsible the Aftersales Operation of Zung Fu Yi Bang, the biggest Mercedes-Benz Authorized Dealer in Guangzhou, managing 8 supervisors and 130 employee, and achieving 1200 Million RMB income per year. I am also responsible for set strategies to stimulate the sales of Aftersales products, and making relevant incentive scheme (Appraisal Mechanism, Quarterly Bonus, Year-end Bonus and other KPIs) to motivate staff to achieve operating and financial targets.2. In order to make a proper view on centre business development, plan the departmental Financial Budget and forecast, including Market Competition Analysis, Customer Analysis, GP Analysis, Side business introduction, and P&L items like income, cost, overhead, Profit, Absorption rate so on. And I am also responsible for achieving Manufacturer target, like part purchase target, CSI and Mystery Shopping Target.3. Initiate Various Marketing and Customer Experience activities, like Seasonal Product Promotions, Vehicle familiarization Workshop, Car Owner Charity Events, Oktoberfest, Movie Events, Car Owner Family Day and other customer caring activities, to improve Zung Fu brand image and customer satisfaction level and to improve customer loyalty.

  • Regional Operations Manager

    • Jan 2013 - Apr 2015

    1. Monitor the performance of 7 Mercedes-Benz Authorised Dealers within Guangdong Province (Guangzhou, Foshan, Shunde, Zhongshan, Jiangmen and Zhuhai) as an Regional Operation Manager, helping my line manage, the Regional General Manager, manage to continuously improve the dealer Operating and financial performance.2. Conduct monthly data analysis against budgetary target between each dealer regarding Finance KPIs (eg. New Car Sales Margin Summary, Cost Variance, Aftersales throughput and profit margin, absorption rate), and Operating KPIs (eg. Sales Consultant Sales performance), and produce a comprehensive report for the management team within my region, and further prepare action plan for issues found for regional general manager.3. Do regular dealer on-site visits to check dealer regarding showroom decoration, car display, aftersales workshop and parts inventory, etc., ensuring all those areas meet the standards of both Zung Fu and Mercedes-Benz. I also work with dealer sales managers and aftersales managers to plan and execute monthly operation activities in order that the dealer financial performance can meet its target.

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  Jardine Matheson

  • Guangzhou, Guangdong, China

  • China Management Trainee

    • Jan 2012 - Dec 2013
    • Guangzhou, Guangdong, China

    I was recruited by Jardine Matheson under its China Management Trainee Scheme (CMTS) in 2012.Jardine Matheson was founded in 1832, and now becomes an international conglomerate with its major interest mainly in Greater China and south Asia. Its business spread into various areas, including Retail (Dairy Farm), Motors (Jardine Motors, Jardine Cycle & Carriage, Zung Fu), Property (Hong Kong Land), hotels (Mandarin Oriental) and others.For CMTS, trainees are attached to business units in Mainland China within the Group and take different roles. I am seconded to Zung Fu group as the start of my career in Jardines. Zung Fu has run car dealer business since 1964 ad mainly focuses on Mercedes-Benz. It is an exclusive authorized Mercedes Dealer in Hong Kong and Macau, and owns 21 dealers (also named 4S shop) in mainland China.

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  Colgate Palmolive

  • Guangzhou, Guangdong, China

  • Customer Manager

    • Jul 2008 - Feb 2010
    • Guangzhou, Guangdong, China