Experience

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  Vetdiet International

  • Phoenix, Arizona, United States

  • National Sales Manager

    • Nov 2019 - Jul 2023
    • Phoenix, Arizona, United States

    Develop and execute West launch plan for US expansion. Full responsibility for the national budget and 2 direct reports. • Apply consultative selling and relationship skills into sales growth for west regional key accounts, chains, independent retail. • Accelerate the West region to second highest volume in US in one year.• National Independent Retail Distributor Manager for US; responsible for inventory management, promotional budgeting, driving growth and sales associate training at Pet Food Experts (5 DCs), American Distribution and Manufacturing Co (2 DCs), and John Van Den Bosch (1 DC). • Manage regional and national key account launches including Petco (1,100) stores, Menards (350) stores, and 1,500 other independent retailers and chains.• Collaborate with international distributors in preparation for international launches into Latin America and Asia.• Collaborate with US VP of Sales, National Key Account Manager, operations, marketing, and distributors on many initiatives to grow and improve the US business resulting in year over year growth.

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  CANIDAE Pet Foods

  • Phoenix, Arizona Area

  • District Sales Manager

    • Jan 2018 - Oct 2019
    • Phoenix, Arizona Area

    Develop and execute sales plans for district chains, independent retail, national accounts and distributors in CA, AZ, NM, NV. Full responsibility for district budget and 6 direct reports.• Apply consultative selling and relationship skills into sales growth for district chains. Manage highest volume district within North America, producing 4.4% growth.• Key account management of: Centinela Feed & Pet Supplies CA, Pet Club AZ, Kahoots Feed CA, Pets Plus CA, Pet Supply CA, and Olsen’s Grain AZ.• Independent Retail Distributor Manager for SW district; responsible for inventory management, promotional budgeting, driving growth and sales associate training.• Train and manage direct reports for independent and national accounts; resulting in 5.7% growth for district independent channel and 4.2% for national accounts.• Developed a high-performing sales team, resulting in 2 promotions in to management positions.• Collaborate with VP of Sales, Regional Managers and District Managers on current and future strategic growth initiatives.

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  Chicken Soup for the Soul

  • Phoenix, Arizona, United States

  • Regional Sales Manager

    • Mar 2015 - Jan 2018
    • Phoenix, Arizona, United States

    Southwest Regional Manager, Pet (2015 - 2018)
 Managed highest sales volume region in US. Develop and execute sales plans for regional chains, independent retail, and distributors in CA, AZ, NM, CO, NV, UT, and HI. Full responsibility for regional budget and direct reports. o Apply consultative selling and relationship skills into sales growth for regional chains and independent retail 
accounts. Manage highest volume region within the US producing double digit growth. 
o Distributor Manager for SW region responsible for mulltiple distributors. Managing inventory, promotional 
budgeting, driving growth, and positioning. 
o Initiate national pricing strategy which was accepted at over 800 retail locations in the US. 
o Initiate regional minimal impact strategies for dry kibble manufacturer change in 2016 and UPC change in 2017. 
o Collaborate with Sr. Director of Sales and National Accounts, and VP of Sales and Marketing on current and future 
strategic growth initiatives. 
o Key account management of: Natural Grocers (19 states), Pet Food Express CA, Pet Club (AZ-CO), Kahoots Feed 
CA, Pet Club CA, Pets Plus CA, Pet Supply CA, Incredible Pets CA, Poudre Pet CO, Olsen's Grain AZ, and JAX Ranch CO.

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  Mars Petcare

  • Phoenix, Arizona Area

  • Territory Manager

    • Nov 2010 - Nov 2014
    • Phoenix, Arizona Area

    Territory Manager 2010-2014Developed and executed sales plans for veterinary, national, and independent retail accounts in AZ. Managed key accounts for Phoenix and Tucson territories. Full budget responsibility for territory.• Applied fact-based selling and relationship skills into sales growth for national, and independent retail accounts. Territory growth ranked in top 20% for U.S. market.• Initiated growth programs utilizing promotional calendars, category and inventory management for Arizona key accounts resulting in 20% growth.• Exceeded new SKU distribution metrix targets by 40%.

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  Nutro Products

  • Phoenix, Arizona Area

  • District Manager

    • Jan 2008 - Dec 2010
    • Phoenix, Arizona Area

    District Manager 2008-2010Trained and managed Southwest Independent Sales Team and was responsible for all sales activities in AZ, NM, NV, and CA. Full budget responsibility for district, distributor, and 4 direct reports. Managed Independent Retail Distributors in AZ, and NM territories. • District exceeded company growth average by 19% 2008 through 2010.• Collaborated with Vice President and Regional Manager on numerous strategic growth initiatives positively effecting product representation, pricing, account penetration, and support.• Partnered with Regional Manager and Key Account Manager on business plans and proposals for key retailers resulting in stronger relations, improved positioning, and positive growth.