Okay, let’s tackle this. So Jerry has over 50 years of experience in photography, which is extremely long. Typically, experienced photographers can charge higher rates. However, Jerry's experience is in various genres, not necessarily high-demand or specialized. He is also a small business owner, which might affect his pricing. Location is Sioux City, Iowa, which is a relatively small market. Considering his extensive experience and local presence, I would estimate his hourly rate to be on the lower side. Maybe around $100 per hour, considering the value of his experience and the fact that he's not a freelancer or working on high-end projects. Some photographers with similar experience might charge more, but Jerry's local business model and diverse skillset keep his rate relatively low.