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Bio

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Jerry L Mercer is a seasoned restaurant management expert with over 30 years of experience in the industry. He has held various leadership positions, including Executive Training Manager, Regional Director of Operations, and General Manager, overseeing multiple restaurants and teams. Mercer has a strong background in team building, training, and cost control, with a proven track record of improving sales and profitability. He has also worked with various companies, including Catalina Restaurant Group, Carrow's / Coco's Restaurants, and Boskos Trattoria.

Credentials

  • Management Action Program
    -
    Jun, 2003
    - May, 2026
  • Private-single engine land. Pilots license
    Federal Aviation Administration
    Jun, 1978
    - May, 2026
  • ServSafe Certified with a score of 100%
    -

Experience

  • Elite Diners LLC
    • Northern California, Central Valley
    • Vice President
      • Jul 2015 - Present
      • Northern California, Central Valley

      My duties are to oversee the "Black Bear Diner" division in our company, This includes the opening of several new restaurants this year and many more to come in the years to follow. We have achieved the goal of becoming the largest Black Bear Franchise group. We opened 4 new restaurants in 2017. Arden Way, May 2017, Citrus Heights February 2017, Colma, October 2017 (Record Sales Breaker) and Tarzana, December 2017. Scheduled for 2018 are Santa Clarita, Simi Valley and Rancho Cucamonga. With many more to follow.Other duties are everything associated with the operation of running a very successful and high volume restaurant chain.

  • Pizza Orgasmica and Brewery
    • San Francisco and Marin
    • Area Manager
      • Apr 2015 - Jul 2015
      • San Francisco and Marin

      My responsibilities include overseeing all aspects of this privately owned restaurant chain. Duties include daily operations, hiring, training, sales building, cost controls and to stream line the hiring and training process.

  • Boskos Trattoria
    • Calistoga, California
    • General Manager/Wine Buyer
      • Jun 2014 - Mar 2015
      • Calistoga, California

      My Responsibilities include exceeding the guest expectations, sales building, catering, food systems, staffing, training, team building, purchasing and overall the daily running of this iconic Italian restaurant in Calistoga. During my time running this restaurant, Sales increased by 22%. Food cost came down to 21.7%. Wine cost improved by 10%. Gave out needed raises and still improved total labor to 27.1% and the overall profit exceeded the owners expectations. It's about systems, training and execution.

    • Regional Director of Operations
      • Sep 2010 - Jun 2014

      My responsibility were to oversee 77 company restaurants in three states, 10 franchise units. I had a team of six district directors. Total annual sales of $117 Million. This included controlling all cost areas, sales building, guest satisfaction ,staffing, team building, training, systems, sanitation, and overall profitability.

    • Area Manager
      • Oct 1991 - Sep 2010

      New restaurant openings, cost controls, menu roll out, profitability of each restaurant, systems, sanitation and training of new managers and crew members.

    • Executive Training Manager
      • Jul 1985 - Oct 1991
      • Central Valley

      With this position I was responsible to run a high volume 24 hour restaurant while doing all of the Management training for the entire area. At one time I had trained 22 highly effective general managers that in time were promoted to higher positions.

  • Chi Chi's Pizza
    • Northridge, California
    • General Manager
      • Mar 1973 - Jun 1985
      • Northridge, California

      I was the General Manager of this Italian restaurant, It was at the time a family owned chain of 7 restaurants. My duties were hiring, training, inventory, purchasing, controlling all cost. Running the full service bar.

Education

  • 1974 - 1976
    Moorpark College
    Business, Management, Marketing, and Related Support Services
  • 1974 - 1976
    Royal High School
    High School Diploma, General Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Restaurants”

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