Okay, so Jerry has been a sales rep for 32 years, which is a long time. Typically, sales professionals with this level of experience can command a higher rate. Let's consider the average sales professional rate in the US, which can range from $25 to $100 per hour, depending on the industry, location, and level of experience. Since Jerry has been in the same role for so long, I'll assume he's an expert in his field. However, his rate is still relatively low compared to other professionals with similar experience. I'll estimate his rate to be around $75 per hour, considering his long-term experience and the fact that he's still working in the same industry.