Experience

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  Commonwealth//McCann

  • Greater Detroit Area

  • Associate Creative Director

    • Apr 2016 - Present
    • Greater Detroit Area

    As an ACD/writer on the Chevrolet account, I create everything from national and global advertising on new product launches to brochures, direct marketing, special events and projects. I'm often tagged for projects that require a deep understanding of the Chevrolet brand and what a unique role it has played in world transportation history, based on my experiences in writing three books involving the Chevrolet brand.

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  MRM worldwide

  • Birmingham, Michigan

  • Associate Creative Director

    • May 2013 - Apr 2016
    • Birmingham, Michigan

    As a member of the General Motors Customer Relationship Management (CRM) account, I co-manage the creative output of thousands of electronic and printed communications for various GM divisions such as Chevrolet, Cadillac, Buick and GMC plus subsidiary programs such as GM Card and the Vehicle Purchase Program for internal audiences. These projects range from lifecycle communications to retail offers, all of which play a vital role in promoting the sales of GM products.

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  Campbell-Ewald Advertising

  • Senior Vice President, Associate Creative Director

    • May 2000 - May 2013

    I am a creative director on the General Motors Customer Relationship Management account where I supervise the creation and production of many thousands of direct mail and email pieces that promote the sale of GM products. I am also developing new tablet publishing applications for current and potential clients.

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  Campbell-Ewald Publishing

  • Editorial Director

    • 1999 - 2005

    Campbell-Ewald Publishing As editorial director of Campbell-Ewald Publishing, I managed the creative production for one of the largest custom publishers in the United States. We published over 30 custom published magazines for clients such as Chevrolet, Farmers Insurance, Exxon Motor Club, Compuware, IBM, Allstate Motor Club, Amoco Motor Club, GMAC, ACDelco and others.

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  The Aegis Group Publishers

  • Vice president, editor

    • 1988 - 1999

    As an editor for the custom publishing subsidiary of Campbell-Ewald advertising, the Aegis Group, I launched Corvette Quarterly, a 250,000 circulation magazine for Corvette owners and prospects, and remained as editor of the publication until 1996. I also edited Friends Magazine, the Chevy owners magazine and Vista USA, a magazine for members of the Exxon Travel Club. I was also involved in many of the new business pitches that allowed Aegis to grow to become one of the largest custom publishers in the United States.

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  Campbell-Ewald

  • Vice president, senior copywriter

    • 1983 - 1988

    As a senior copywriter on the Chevy account, I developed the award-winning "Heartbeat of America" themeline for Chevrolet and was intimately involved in the creation of this award-winning national campaign. I also created performance car and race-win advertising for both television and print. I was involved in the industry's first instant race win television ad at the 1988 Indy 500.

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  Bob Thomas and Associates

  • Account executive

    • 1982 - 1983

    As a public relations account executive, I developed publicity campaigns for Nissan Motorsports and Pioneer electronics, which sponsored celebrities like Paul Newman and Shirley Muldowney. I also supported Nissan's efforts in the IMSA Camel GT series and SCORE offroad series in addition to launching the Nissan Sentra compact sedan.

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  AutoWeek

  • Motorsports Editor

    • 1980 - 1982

    As motorsports editor, I covered the world of motorsports — from Formula One to Indy cars, NASCAR, SCCA, IMSA, international rallies — all on a weekly basis. This position gave me the opportunity to travel around the world and drive some of the world's finest automobiles.

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  Fomula/Racear magazine

  • Managing Editor

    • 1979 - 1979

    This monthly racing publication specialized in Formula One and road racing with added coverage of Indy Car racing and NASCAR. As managing editor, my job was to perform all initial edits on stories and make sure the magazine ran on schedule.