Okay, let’s tackle this. So Jeri La May has 42 years of experience as a founder, which is a significant amount of time. She has a strong background in strategic planning, business strategy, and team building, which are in demand. Her experience in e-commerce and new business development also adds to her value. Location is Colorado Springs, CO, which is a mid-sized city. Considering her extensive experience and expertise, I would estimate her hourly rate to be around $150. This is slightly lower than what I would expect for someone with 40+ years of experience, but it's still a respectable rate for someone in her field and location.