Experience

• 

  Insperity

  • Vice President, Marketing Strategy and Campaign Planning

    • 2024 - Present

• 

  Merative

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Vice President of Marketing

    • Jan 2023 - Nov 2023

    Marketing leader for two SaaS businesses, Micromedex and Zelta, partnering closely with sales and product management to create compelling client experiences that drive business growth.Lead all aspects of marketing for both businesses, including demand generation, social, digital, paid media, content, and product marketing. Developed and launched new Zelta name, brand, visual identity, and website in February 2023.Micromedex is trusted by healthcare professionals across 70 countries to provide award winning clinical decision support solutions for drug and disease information and patient education.Zelta (formerly IBM Clinical Development) is a clinical trials solutions business that includes an EDC cloud platform and consulting services.

  • Vice President of Corporate Marketing and Communications

    • Jul 2022 - Jan 2023

    Led global product and content marketing, and brand and communications during launch of company.Named Merative, launched and built the brand and visual identity, including new website.Built and executed new company launch strategy, including press, clients, analysts, events, social, and web.Managed transition of social media accounts from IBM to Merative, responsible for leading day to day social media presence for 100K+ followers on LinkedIn and X.Established new processes and ways of working for product and content marketing, spanning six lines of business targeting healthcare providers, payers, life sciences, and governments.

• 

  IBM

  • Director of Product, Content, and Brand Marketing, IBM Watson Health

    • 2019 - Jun 2022

    Led team of 45 product, content, and brand marketers focused on building compelling content and digital journeys targeting clients across healthcare industry.Responsible for development of differentiated value props and external messaging targeting buyers across all company segments.Overhauled IBM Watson Health website, resulting in 260% increase in page visits.Led team through carve-out from IBM and launch of Merative, formed from assets from IBM Watson Health.

  • Director of Worldwide Content Marketing

    • 2017 - 2019

    Established and scaled the first content discipline practice within IBM and led corporate content team that won multiple industry awards.Worked closely with content leaders across every business unit and geography to establish content best practices, workflows and tools, and repeatable content formats.Modernized content disciple and approaches used across company, including how to optimize content performance across the buying journey.Managed content agency relationships with creative and production partners, including RFP process to identify and onboard new agency partners.

  • Director of Worldwide Product Marketing

    • 2015 - 2017

    Acted as global IBM product marketing discipline leader.Developed marketing and storytelling curriculum and training materials for 2,500 worldwide marketers, including immersive in-person training sessions delivered in 25 countries.Built and implemented company-wide best practices for buyer persona development, empathy mapping, competitive intelligence, and buyer journey mapping.

  • Manager of Software Ecosytem Marketing

    • 2010 - 2015

    Led worldwide software ecosystem marketing team focusing on building and executing best-in-class partner incentive and co-marketing programs for global software partner network.Managed $30M+ annual co-marketing budget.

  • Manager of Software Strategy and Marketing

    • 2006 - 2010

    Marketing and strategy leader for software portfolio targeting small and mid-sized clients.

  • Market Intelligence Analyst

    • 2002 - 2006

    Market intelligence professional holding multiple roles responsible for market opportunity and sizing, primary and secondary research, competitive analysis, and market trends.