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Jenny Mcilroy is a seasoned marketing professional with 17 years of experience in international marketing and product management. She has led strategy and execution of product management and insight activities for the Global Ostomy & Wound business at eakin®. Jenny has also managed key accounts in France, Switzerland, Austria, and Germany, and has experience with marketing budget management, trade fair organization, and corporate website maintenance. She holds a Master of Arts degree in Marketing from Ulster University and a Bachelor of Arts degree in French & German from the University of Strathclyde.

Credentials

  • Strategic Thinking
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • A Toolkit for Giving and Receiving Better Feedback
    LinkedIn
    Aug, 2020
    - Apr, 2026
  • Delivering Employee Feedback
    LinkedIn
    Aug, 2020
    - Apr, 2026

Experience

    • United Kingdom
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Head of Product & Insights Ostomy
      • Aug 2022 - Present

      Responsible for leading the strategy and execution of all Product Management and Insight activities of the Global Ostomy & Wound business.

    • Insight & Product Manager
      • Apr 2016 - Aug 2022

      TG Eakin is an ambitious and vibrant company within the medical ostomy sector. An incredibly successful forty-year-old family owned and controlled company with a new lease of life.Within the international side of the Eakin Healthcare Group, I work within the commercial team to gain customer insight and define the outcomes they are looking to achieve. This knowledge is used to help to develop new products and services and communicate effectively with our stakeholders.I also ensure the execution of strategic product category targets and plans based on commercial strategy.

    • Senior International Marketing Executive
      • Jan 2009 - Mar 2016

      ▪ Co-ordinated all aspects of new product launches from packaging to printed marketing material to visual aids required for launch within an agreed budget.▪ Created and maintained group corporate newsletter.▪ Managed key accounts in France and Switzerland: ◦ grew the business by liaising with distributors in their native language, ◦ provided sales and marketed support, introduced new products, ◦ attended conferences gaining insight through conversations in the native languages, ◦ carried out market visits with nurses and product complaints.▪ Provided marketing assistance for other countries, including all printed materials, support for conferences and ad hoc product queries.

    • International Business Development Executive
      • Sep 2006 - Dec 2008

      ▪ Managed key accounts in France, Switzerland, Austria and Germany: ◦ grew the business by liaising with distributors in their native language, ◦ provided sales and marketed support, ◦ introduced new products, ◦ attended conferences gaining insights through conversations in the native language,◦ carried out market visits with nurses and product complaints.▪ Developed and maintained the corporate website.▪ Wrote and submitted business award entries.

    • United Kingdom
    • Food Production
    • 300 - 400 Employee
    • Marketing Manager
      • Jan 2005 - Aug 2006

      ▪ Planned all aspects of marketing for the business.▪ Managed marketing budget and reported to Board of Directors.▪ Organised and attended trade fairs in Europe, Asia and the UK and Ireland, as well as other company events.▪ Implemented and maintained corporate website.▪ Co-ordinated launch of new product.▪ Wrote press releases and liaised with PR agencies.▪ Initiated and produced a corporate newsletter on a quarterly basis.▪ Supported international business and ensured the efficiency of the export order process, liaised with French and German speaking customers in their native language.

    • Marketing Assistant
      • Feb 2002 - Dec 2004

      ▪ Co-ordinated all aspects of marketing for the business.▪ Organised and attended trade fairs in Europe, Asia and the UK and Ireland, as well as other company events.▪ Implemented and maintained corporate website.▪ Co-ordinated launch of new product.▪ Wrote press releases and liaised with PR agencies.▪ Supported international business and ensured the efficiency of the export order process, liaised with French and German speaking customers in their native language.

Education

  • 2002 - 2004
    Ulster University
    Master of Arts - MA, Marketing
  • 1997 - 2001
    University of Strathclyde
    Bachelor of Arts - BA, French & German

Suggested Services

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Industry Focus. “Medical Equipment Manufacturing”

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