Bio
Credentials
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Strategic Thinking
LinkedInFeb, 2021- Apr, 2026 -
A Toolkit for Giving and Receiving Better Feedback
LinkedInAug, 2020- Apr, 2026 -
Delivering Employee Feedback
LinkedInAug, 2020- Apr, 2026
Experience
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United Kingdom
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Medical Equipment Manufacturing
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1 - 100 Employee
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Head of Product & Insights Ostomy
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Aug 2022 - Present
Responsible for leading the strategy and execution of all Product Management and Insight activities of the Global Ostomy & Wound business.
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Insight & Product Manager
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Apr 2016 - Aug 2022
TG Eakin is an ambitious and vibrant company within the medical ostomy sector. An incredibly successful forty-year-old family owned and controlled company with a new lease of life.Within the international side of the Eakin Healthcare Group, I work within the commercial team to gain customer insight and define the outcomes they are looking to achieve. This knowledge is used to help to develop new products and services and communicate effectively with our stakeholders.I also ensure the execution of strategic product category targets and plans based on commercial strategy.
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Senior International Marketing Executive
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Jan 2009 - Mar 2016
▪ Co-ordinated all aspects of new product launches from packaging to printed marketing material to visual aids required for launch within an agreed budget.▪ Created and maintained group corporate newsletter.▪ Managed key accounts in France and Switzerland: ◦ grew the business by liaising with distributors in their native language, ◦ provided sales and marketed support, introduced new products, ◦ attended conferences gaining insight through conversations in the native languages, ◦ carried out market visits with nurses and product complaints.▪ Provided marketing assistance for other countries, including all printed materials, support for conferences and ad hoc product queries.
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International Business Development Executive
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Sep 2006 - Dec 2008
▪ Managed key accounts in France, Switzerland, Austria and Germany: ◦ grew the business by liaising with distributors in their native language, ◦ provided sales and marketed support, ◦ introduced new products, ◦ attended conferences gaining insights through conversations in the native language,◦ carried out market visits with nurses and product complaints.▪ Developed and maintained the corporate website.▪ Wrote and submitted business award entries.
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United Kingdom
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Food Production
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300 - 400 Employee
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Marketing Manager
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Jan 2005 - Aug 2006
▪ Planned all aspects of marketing for the business.▪ Managed marketing budget and reported to Board of Directors.▪ Organised and attended trade fairs in Europe, Asia and the UK and Ireland, as well as other company events.▪ Implemented and maintained corporate website.▪ Co-ordinated launch of new product.▪ Wrote press releases and liaised with PR agencies.▪ Initiated and produced a corporate newsletter on a quarterly basis.▪ Supported international business and ensured the efficiency of the export order process, liaised with French and German speaking customers in their native language.
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Marketing Assistant
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Feb 2002 - Dec 2004
▪ Co-ordinated all aspects of marketing for the business.▪ Organised and attended trade fairs in Europe, Asia and the UK and Ireland, as well as other company events.▪ Implemented and maintained corporate website.▪ Co-ordinated launch of new product.▪ Wrote press releases and liaised with PR agencies.▪ Supported international business and ensured the efficiency of the export order process, liaised with French and German speaking customers in their native language.
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Education
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2002 - 2004Ulster University
Master of Arts - MA, Marketing -
1997 - 2001University of Strathclyde
Bachelor of Arts - BA, French & German
Suggested Services
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Industry Focus. “Medical Equipment Manufacturing”
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