Experience

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  Lake Beverage Corp.

  • United States
  • Wholesale
  • 1 - 100 Employee

  • Wine and Spirits Consultant

    • May 2022 - Present

    • Builds relationships with on & off premise accounts to increase both wine & spirits brand awareness and ownership• Maximizes monthly incentives• Grows distribution throughout the wine and spirit portfolio• Works with Sales Reps and team leaders to establish leads and opportunities• Joint calls with team leaders, Sales Reps, Sales Management• Participates in Promotions, Sampling Events agreed upon by accounts• Educates accounts on current products and when new products come to market• Rides with suppliers when needed

  • On-Premise Marketing Manager

    • May 2021 - Apr 2022

    • Executed activations, promotions, and beer education at key on-premise retail accounts to enhance the image and reputation of our brands in the market place• Improved key accounts through consistent targeted account visits to increase sales volume, number of draught handles, and brand distribution• Worked directly with retailers to plan and execute Lake Beverage events in order to maximize ROI• Identified major accounts that are opportunities for Lake Beverage with our products and develop a plan to establish business with such accounts. At Lake Beverage we’re never satisfied and continuously seek to improve our business• The ability to manage a contemporary marketing team• Managed the promotional budget including weekly expenses and the purchase of promotional giveaways• Created content and interactive posts on social media

• 

  iHeartMedia

  • Rochester, New York Area

  • Account Executive

    • May 2015 - Apr 2021
    • Rochester, New York Area

    • Identified and solicited new business; built and maintained a full pipeline of sales prospects.• Serviced and grew relationships in existing base of clients.• Identified client/agency needs and developed persuasive proposals to meet needs and opportunities.• Delivered effective sales presentations.• Steered clients based on market, platform and station information.• Maintained client communication and ensured client satisfaction.• Monitored competition to continually find new account leads.• Negotiated rates based on iHeartMedia’s budgets.• Worked collaboratively with internal partners to drive revenue.• Ensured prompt payments.• Followed all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.• Created effective marketing campaigns in cooperation with iHeartMedia resources.• Generated revenue and meets/exceeds established sales targets.

• 

  tru salon

  • Rochester, New York Area

  • Social Media Coordinator

    • Mar 2014 - Dec 2015
    • Rochester, New York Area

    - Updated the salon's Facebook and Instagram- Assisted with social media ideas for the salon- Executed monthly e-blast with upcoming salon promotions and events- Wrote and developed monthly blog

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  Paychex

  • Rochester, New York Area

  • Paychex Sales

    • Dec 2010 - Apr 2015
    • Rochester, New York Area

    Virtual Sales RepresentativeFebruary 2015 - April 2015National Sales RepresentativeDecember 2010 - February 2015P&C Insurance AgentMarch 2012 - April 2013

• 

  Gelia

  • Buffalo/Niagara, New York Area

  • Intern

    • Jan 2010 - May 2010
    • Buffalo/Niagara, New York Area

    Interned under the Creative Director

• 

  Travers Collins

  • Buffalo/Niagara, New York Area

  • Intern

    • Aug 2009 - Dec 2009
    • Buffalo/Niagara, New York Area

    Interned in the traffic department