Experience

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  HABITU

  • Senior Marketing Officer

    • Jun 2018 - Present

    • implement and manage marketing campaign, including advertising, PR, media planning, social media & in-store communication for assigned product categories• develop and manage mobile applications, assist in CRM planning, co-ordinate membership programs to drive loyalty, recruit new customers and traffic• work closely with Business Development Team on sales events & joint promotion opportunities • create merchandise plan from product selection, design & packaging to product launch

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  Global Link Retail Management Ltd.

  • PR & Marketing Executive

    • Nov 2016 - Jun 2018

    • F&B brands include Tenku Ryugin, Ta Vie 旅, La Bombance, 俺流塩らーめん Oreryu Shio Ramen, L.D.K. by Ufufu Café• plan and execute marketing promotions and manage their digital platforms• arrange various events & liaise with external parties for joint promotions• prepare press releases and communication with media regularly• coordinate with catering events occasinoally

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  Delifrance (HK) Limited

  • Senior Marketing Executive

    • Feb 2016 - Aug 2016

    • plan and execute product development and marketing promotions of various product lines• manage the digital platforms (including Facebook, website & digital menu display system)• develop and implement advertisement, media and public relations initiatives from job brief to program evaluation• support customer service and handle customer enquiries• work closely with various internal departments for program implementation

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  Grove Company Limited

  • Senior Sales & Marketing Officer

    • Dec 2014 - Jan 2016

    • plan, organize, implement and monitor marketing & promotion activities• responsible for brand building and new business development• conduct market research and analysis• manage the digital platforms (including Facebook, website and digital menu display system)• prepare promotion materials for in-store display• liaise with both internal and external parties for all marketing & promotion campaigns• responsible for daily operation & administration of the Sales & Marketing Department• handle customer service hotline and answer customers' enquiries

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  Maxim's Caterers Limited

  • Sales Coordinator

    • Jul 2012 - Oct 2014

    • work closely with Sales Managers in obtaining up-to-date client profiles• provide professional advice of set-ups and planning of events • ensure effective communication with clients and efficient coordination between the Departments concerned• obtain feedback from clients and follow through with the necessary actions• establish and maintain an accurate and updated database in Sales & Catering System

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  Retail Concepts Asia Limited

  • Marketing Executive

    • Jun 2010 - Jul 2012

    • monitor and follow-up on production of all POS materials (i.e. posters, tent cards ,flyers, brochures)• support on events, trade show and ad campaigns in HK, China & Switzerland• update press kit and press clipping files, liaise with lifestyle editors on editorial write-ups• support sales & marketing team on marketing and events needs (HK, Macau & China)

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  Pet Arte Magazine

  • Contribute Writer

    • Nov 2009 - Dec 2010

    • conduct interviews• prepare advertorials• translate, research and write articles on entertainment and pets

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  Wall Street Institute

  • Personal Tutor (Part Time)

    • May 2008 - May 2010

    • take an active role in ensuring Students' educational success and satisfaction with their English course through excellent teaching and customer service• prepare and hold social club activities for students• handle administrative work and stock-taking

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  Business Environment Council

  • Intern - Corporate Sustainability Team

    • Jun 2009 - Aug 2009

    • coordinate and promote event and training programs• translate communication materials from English to Chinese and vice versa• prepare contents of case studies and leaflets

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  SPANISH CHAMBER OF COMMERCE IN HONG KONG

  • Part-Time Administrative Officer

    • Feb 2009 - May 2009

    • handle daily administrative work and ad-hoc tasks• communicate with members of the Chamber• assist on promotional campaigns and event organisation