Experience

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  JUST Capital

  • Greater New York City Area

  • Managing Director

    • Feb 2020 - Present
    • Greater New York City Area

    Manage the design and execution of all stages of the mission-critical polling work that provides the framework for JUST Capital’s annual ranking of America’s Most JUST Companies. Oversee other large-scale survey research studies, both qualitative and quantitative, providing data-driven insight around creating a more just future for American Capitalism. Contribute to the creation of annual Survey Report, articles and thought leadership projects.

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  VICE Media

  • Brooklyn, NY

  • Research Director (interim)

    • Oct 2019 - Feb 2020
    • Brooklyn, NY

    Manage strategic consumer research for VICE and client brands; Spearhead trend spotting among youth (Gen Y/Gen Z) for key verticals including media, technology, music and entertainment.

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  Insider Inc.

  • Greater New York City Area

  • Director of Research

    • Oct 2017 - May 2019
    • Greater New York City Area

    Conceived and implemented ground-breaking initiative focused on defining an audience cohort built on psychographic rather than demographic targeting (“The Transformists”); Contributed research that led to breaking multiple lines of business, including Lincoln automotive

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  Gannett

  • Greater New York City Area

  • Director, Research & Strategic Insights

    • Jul 2014 - May 2017
    • Greater New York City Area

    Led research informing strategic rebranding efforts across Gannett properties; Contributed to the creation and implementation of a segmentation analysis of news and information audiences, identifying key growth segments; Led polling initiatives with Wells Fargo and Rock The Vote; Created new methodology rating major movie studios on their diversity efforts

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  ALM Media, LLC

  • New York, NY

  • Senior Research Director

    • Mar 2009 - Jul 2014
    • New York, NY

    Directed company (for profit) research department, growing business from to $4M within 5 years; Oversaw construction and publication of the Am Law 100, 200 rankings of the top U.S. law firms by revenue; Directed development of research collateral that elevated ALM’s position as a thought leader in the legal market; Promoted to Senior Director in 2012

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  Forbes

  • Senior Manager, Strategic Research

    • Mar 2005 - Dec 2008

    Led luxury and C-level category research studies that enabled effective selling against key targets; Developed and managed Forbes Insight Panel comprising majority top management and C-levels; Promoted to senior manager in 2007

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  Rodale Inc.

  • Manager, Corporate Marketing Research

    • May 2004 - Mar 2005

    Instrumental in the research efforts behind the conception and launch of Women’s Health • Provided strategic and tactical editorial and advertising research for Men’s Health • Project lead on consumer segmentation studies

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  EarthLink, Inc

  • Manager, Marketing Research

    • Oct 1998 - Apr 2004

    Instrumental in the launch of Web Accelerator product, which sped up download times to 4x speed, generating $2M in added revenue to the basic dial-up offering; Provided strategic guidance and business plan support for new products and services across multiple departments; Oversaw quarterly brand tracking and ad effectiveness testing, including presentation of results and recommendation of strategies for future campaigns

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  Chanel, Inc.

  • Assistant to VP Sales & Marketing

    • Sep 1993 - Dec 1996

    Created and maintained first-of-its-kind database of sales and marketing statistics about the international fragrance and beauty industry; Researched industry information using French and English language publications; Regularly prepared written reports and media presentations for use in international meetings (in English and French)