Experience

• 

  Epsilon

  • Advertising Services
  • 700 & Above Employee

  • Senior Manager, Digital Campaign Solutions

    • Mar 2022 - Present

  • Business Systems Analyst Manager

    • Jan 2010 - Apr 2022

• 

  Acxiom

  • Business Analyst

    • Jul 2008 - Jun 2009

    Accepted position in the CPPM Database Division of Acxiom in July 2008 (This division was sold to Acxiom on July 9, 2008). • Used Unica Affinium campaign management software to execute complex monthly marketing campaigns per Client specifications• Performed file management for Client marketing campaigns• Audited marketing campaigns using SQL and Business Objects • Ensured Client campaigns met Client outlined expectations/specifications

• 

  Choice Point Precision Marketing

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Director, Relationship Management

    • Feb 2006 - Jul 2008

    Promoted from Lead Client Services Manager in February 2006.In addition to those responsibilities I also:• Managed and mentored a team of 3 Client Service Managers• Ensured timely delivery of their Client campaigns and requests• Accountable for development /analysis of budgets, revenue forecasting, tracking and client billing• Responsible for client contracts and pricing• Developed long-term Client relationships and identified/pursued cross selling opportunities of additional products and services

  • Lead Client Service Manager

    • Aug 1999 - Feb 2006

    (Formerly known as Marketing Information & Technology, Inc- CPPM acquired MITI in July 2001)Clients included: H&R Block Mortgage, First NLC Financial, New Century Corporation, Saxon Home Mortgage, Home Depot, Liberty Mutual, AIG NY, GMAC Insurance and AAA-MidAtlantic)• Executed day to day operations/processes for 15+ Financial Services and Insurance Clients, many of which used prescreen credit data for their campaigns• Worked closely with the clients to understand their business requirements and then translated criteria into specifications for programming• Performed Quality Control and shipping of all Client campaigns• Analyzed and Researched solutions to Client requests• Successfully integrated many custom models, including look-a-like, response, conversion and fund models into monthly campaigns• Worked closely with the client as well as Modeling Analytics to determine the best approach to building custom models and how best to implement them into the monthly process • Collaborated with CPPM Modeling Analytics, Sales, Print, Legal and Upper Management as well as client selected outside vendors to ensure profitable timely delivery of all client campaigns

• 

  CMG Direct, A CMGi Company

  • Senior Account Manager

    • Nov 1995 - Aug 1999

    Clients included: Simon & Schuster, School Market Research, Sundance Publishing, Ziff Davis, Speechworks International and TIAA-CREF• Received and translated Client requirements into specifications for programmingo File conversions and hygiene processingo Individual, Household and Address level merge/purge o CASS Certification and NCOA processingo Audience Segmentationo Postal Presorting• Maintained client databases in a flat file environment

• 

  Watson Mailing

  • Client Services

    • 1993 - 1995