Experience

• 

  • Marketing Strategy Consultant
• 

  InformedDNA

  • Director, Marketing and Communications

    • Sep 2023 - Present
• 

  gWell

  • Director of Marketing

    • Jan 2022 - Sep 2023
• 

  Boston Interiors

  • United States
  • Furniture
  • 1 - 100 Employee

  • Senior Digital Marketing Manager

    • Feb 2021 - Jan 2022

  • Digital Marketing Manager

    • Jun 2019 - Feb 2021

    - Launch website redesign project with designers and developers- Create content calendar for brand's communication, offers- Manage team to design and build email marketing campaigns- Develop and post social media content across multiple platforms- Direct paid digital content for social media, SEM, video, and display ads

  • Manager, e-Commerce & Analytics

    • Oct 2018 - May 2019

    - Manage the Boston Interiors website including back-end functionality, content development/accuracy, user experience/interface, e-commerce, and search engine optimization- Conduct regular product & content updates to website- Highlight and manage projects to improve and enhance website user experience- Work with digital agency on analysis and recommendations for online display and search advertising- Analyze, review, and report on effectiveness of all digital marketing activity- Build, send, and analyze brand's email marketing campaigns

• 

  Me You Paper

  • Brookline, MA

  • Co-Founder, Marketing and Sales

    • Jan 2016 - Aug 2020
    • Brookline, MA

    Me You Paper is collaboration between college roommates Annika and Jen to bring you a collection of unique writing tools (journals, stationery, letter writing kits), greeting cards, and invitations designed to inspire and encourage people to connect with one another, and themselves, through writi...

• 

  PUMA Group

  • Westford, MA

  • Ecommerce Marketing Manager - Email, Affiliates & CRM

    • Nov 2015 - Feb 2018
    • Westford, MA

    Drove increased traffic and revenue to North American website and stores through effective email, affiliate, customer acquisition and CRM strategies. Improved email content, creative, and audience selection by merging global brand targets, consumer behavior, and external vendor’s industry best pr...

• 

  Mercaldi + Ramella Marketing

  • Watertown, MA

  • Owner

    • 2004 - 2016
    • Watertown, MA

    Marketing and creative consulting services, specializing in:• Website design and programming • SEO and paid search campaigns• Advertising strategy • Media placement• Social media strategyClients include: Gallery Wright, Great Events & Escapes, Jen Violette Designs, Harry A. Rich and Whit Inze...

• 

  Boden

  • United Kingdom
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Senior Brand Manager, US

    • Apr 2014 - May 2015

    Managed digital agency’s multi-media advertising campaign raising awareness by 68% in target markets with sponsored event, blogger networks and media placements in The New York Times, Real Simple and Martha Stewart LivingDirected all US marketing campaigns from concept to execution, ensuring laser brand focus to drive engagement, awareness, and reach new consumers across catalogs, direct mail, online, email, social and digital marketing channelsDeveloped strategy to interpret seasonal brand stories with over 20 new, revenue-driving campaigns which increased market share by aligning consumer behavior with business goals, industry trends, and competitive movements

  • Email Marketing Manager

    • Jan 2013 - Apr 2014

    Optimized email performance and increased demand and customer retention with robust email and website content strategy and test plans driven by customer behavior, metrics and best practicesEstablished team of 10 designers, writers, and merchandisers to improve email and website creative, content, and products based on performance metrics Championed cause marketing partnership with ‘No Kid Hungry’ to develop, organize, and manage fundraisers generating over $100k in under 18 months

• 

  The Target Companies (Target Logistics, Target ...

  • Boston, MA

  • Senior Marketing Manager

    • Apr 1999 - Dec 2012
    • Boston, MA

    Managed brand communication and marketing strategy for integrated network of companies which evolved from a travel agency and special event tour operator, to a prominent and innovative remote modular housing provider in the Oil & Energy field. Implemented marketing and advertising rebranding ...