Experience

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  Massing PR, LLC

  • Williamstown, Massachusetts, United States

  • Company Director and Founder

    • Jun 2002 - Present
    • Williamstown, Massachusetts, United States

    Jennifer Massing Harris is the Founder of Massing PR, LLC, an international marketing strategy and public relations advisory firm operating out of New England. Since 2002, Massing PR's Publicity Driven Branding & CMO Marketing Services have helped clients from multiple industries, including fintech, blockchain, big data, enterprise mobility, mHealth and cybersecurity, to create leading brands through reputation.

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  DecentraTech Collective

  • Global

  • Co-Founder/Chief Marketing Officer

    • Jan 2018 - Present
    • Global

    Since January 2018, Massing PR, LLC has provided CMO-as-a-Service leadership to the Austin Blockchain Collective, which has focused on establishing Austin, TX as a recognized center of blockchain innovation, and on providing education to the Texas business community. As CMO, Jen Massing Harris has responsibility for marketing strategy, communications and operations. She has positioning the Collective as a leading technology education and advocacy organization, developed key messaging, supported industry alliances, promoted in-person and online events, undertaken website design and creation, and led media, analyst and social media programs. Massing PR also provided hands-on support of the Collective’s Blockchain and Digital Transformation in Health 2020 symposium, presented in partnership with Dell Medical School.In February 2021, Massing Harris was appointed Co-Founder of the DecentraTech Collective spinout and has taken on additional business development and affiliate program duties. The DecentraTech Collective is an open community with a common focus on accelerating the understanding, development and adoption of decentralization technologies by business globally.

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  Lighthouse Partners, Inc.

  • Austin, Texas Area

  • Marketing Partner

    • Aug 2015 - Present
    • Austin, Texas Area

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  Metia

  • Greater New York City Area

  • Vice President, North America

    • Feb 2001 - May 2002
    • Greater New York City Area

    Write Image (now Metia), a London-based marketing communications company servicing the financial services vertical. Ms. Massing launched Write Image's first US office in New York City and was responsible for all operations involving the company's North American presence, including directing strategic client programs, building or introducing relations with media organizations and partners or vendors to the company, and setting business development strategy.

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  TheBEAST.COM

  • Greater New York City Area

  • Global Vice President PR and Marketing

    • Sep 1998 - Feb 2001
    • Greater New York City Area

    TheBEAST.COM, an innovator in applying ASP technology for the delivery of real-time financial market data and analytics to traders in fixed-income, derivatives, FX and equities asset classes. At TheBEAST, Jennifer was responsible for all aspects of marketing internationally for growing the company’s brand including: corporate/product key message development, media training, press relations, new product launches, repositioning campaigns, venture capital campaigns, media buying and placement, partner relationships and joint marketing programs, as well as pilot programs, tradeshows, speaking engagements, corporate culture, sales tools and more. Jennifer managed both internal marketing teams and several external vendor agencies with a marketing budget of $2M+. Ms. Massing helped bring in the first two funding rounds using marketing and PR. Ms. Massing traveled regularly to the UK for events, briefing reporters and other media relations/analyst relations of upcoming company news.

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  Spring O'Brien

  • Greater New York City Area

  • Acount Manager, Financial Services Technology

    • Jan 1995 - Aug 1998
    • Greater New York City Area

    Spring, O’Brien is a full service integrated marketing agency specializing in Travel and Tourism and B2B. Ms. Massing began her marketing career working for this boutique agency, representing some 14 technology vendors, offering solutions to the securities brokerage and banking verticals. These clients’ products/services covered every aspect of financial technology from the front-middle-back office.As an account manager, Ms. Massing developed with her team appropriate publicity and branding strategies and dealt directly with the clients she advised acting as a liaison between her clients’ partners, customers, or media relations around the different types of newsworthy items or crisis management planning.