Experience

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  University Of Massachusetts Amherst

  • Adjunct Instructor
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  University of Massachusetts Amherst

  • Amherst, Massachusetts, United States

  • Executive Director (UWW/Flex Ed)

    • Jan 2024 - Present
    • Amherst, Massachusetts, United States
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  Isenberg School of Management, UMass Amherst

  • United States
  • Higher Education
  • 500 - 600 Employee

  • Adjunct Instructor

    • Jun 2019 - Present

    • Web Analytics for Digital Marketing (3 credits)• Salesforce Essentials for Marketing & Sales (1 credit)

  • Director of Marketing Strategy & Communications

    • Mar 2017 - Feb 2024

    • Led the effort to advance brand awareness and engagement with constituents of Isenberg graduate and professional programs to include pre-college, undergraduate, postgraduate, and professional audiences.• Development and execution of a data-informed strategic marketing plan and campaigns in collaboration with program and faculty directors, with the goal of driving student recruitment and enrollment in on-campus, online, and hybrid modalities.• Facilitated enrollment growth over the past five years, actively contributing to operational and workflow transformations in support of overall expansion.• Utilized experience and knowledge to bring best practices in paid and unpaid marketing activities, including, SEM, SEO, social, email, SMS, event, collateral, and website content.• Leveraged Salesforce and Salesforce Marketing Cloud for customer engagement and marketing automation, and other digital marketing tools to analyze, track, and report on activities and success. • Collaborated with internal and external partners such as marketing agencies, technical consultants, etc.• Provided creative direction and oversight of digital and print recruitment marketing collateral.• Managed a cohesive team of recruitment specialists.

  • Program Director, Master of Finance

    • Mar 2019 - Mar 2022

    • Launched and managed a new niche graduate finance program as an adjunct program director. • Development of strategies, plans, and processes that significantly contributed to program success. • Responsibilities included promoting and marketing the program, handling recruitment and admissions, providing student advising and services, and fostering alumni engagement.

• 

  Isenberg School of Management, UMass Amherst

  • Amherst, MA

  • Director of Business Development & Promotional Strategies

    • Aug 2011 - Mar 2017
    • Amherst, MA

    • Recruitment and marketing of professional programs, most notably the full-time and online MBA. • Established and managed contractual relationships with professional associations and third parties.• Actively identified and researched new partnerships to sustain growth opportunities and achieve r...

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  Yankee Candle Company

  • South Deerfield, MA

  • Brand Manager

    • Aug 2010 - Jul 2011
    • South Deerfield, MA

    • Supported the development and execution of data informed strategic brand initiatives that drove brand growth.• Utilized data and insights to build marketing and business plans for multiple product lines.

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  O'Connell Professional Nurse Service, Inc.

  • Holyoke, MA

  • Marketing Director

    • 2008 - 2010
    • Holyoke, MA

    • Successfully established and maintained new client relationships and accounts. • Developed marketing strategy and organized plan for two business segments. • Executed advertising plan with multiple media partners; created branded marketing materials and collateral.

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  Channing Bete Publishing Company

  • South Deerfield, MA

  • Marketing Product Coordinator

    • 2005 - 2007
    • South Deerfield, MA

    Explored and recommended new product opportunities for target markets through comprehensive market research and monitoring of industry trends. Created marketing plans for new product proposals. Successfully proposed, launched, and managed two B2B products.

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  Franklin Regional Transit Authority

  • Greenfield, MA

  • Project Manager (Grant Funded Temporary Position)

    • 2001 - 2002
    • Greenfield, MA

    • 12-month grant funded position.• Executed a large-scale research project to evaluate the feasibility of route improvements. • Conducted primary and secondary market research, survey administration, focus group facilitation. • Prepared and communicated a final proposal to project stakeholders an...

• 

  Mohawk Valley Health Education Services, Inc. (...

  • Shelburne Falls, MA

  • Executive Director

    • 1999 - 2001
    • Shelburne Falls, MA

    • Directed rural health education program including program development. • Organized a variety of community events designed to raise program awareness and community involvement. • Researched grant funding opportunities, managed agency budget planned fundraising campaigns.

• 

  Western New England University

  • Springfield, Massachusetts Area

  • Assistant Director of Fitness and Wellness

    • 1996 - 1999
    • Springfield, Massachusetts Area

    • Managed all aspects of the fitness area, fitness class program and related wellness programming.• Marketed facility and program offerings, created promotional materials. • Supervised a staff of 15+ student employees and instructors. • Developed and presented a variety of health education progra...

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  General Electric

  • Fairfield, CT

  • GE Corporate Fitness Center

    • 1995 - 1996
    • Fairfield, CT

    • Oversight of all aspects of the fitness area, fitness class program and related wellness programming.• Marketed facility and program offerings, created promotional materials. • Developed and presented a variety of health education programs, seminars and educational materials.