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Jennifer Howard is a seasoned business development and marketing professional with 20+ years of experience in strategy, lead generation, sales, and management. She has a strong background in salesforce.com, crm, demand generation, saas, and marketing automation. Jennifer has held various roles in enterprise sales and marketing teams, including Director of Business Development at PipelineIQ and Marketing Research Program Manager at Anova Consulting Group.

Experience

    • United States
    • Research Services
    • 1 - 100 Employee
    • Director of Business Development
      • Jan 2022 - Present

      PipelineIQ is dedicated to helping enterprise sales and marketing teams at large technology companies sell more strategically to challenging prospects. Our prospect intelligence platform and custom ABM programs arm sales teams and marketers with actionable recommendations, advice, and must-know details on enterprise prospects that help them resonate better with key decision makers and drive strategic solution selling.* Play a major role in the growth of PipelineIQ through new client outreach, inbound lead management, and partner development. * Expand business in existing client base.* Manage HubSpot CRM and create campaigns targeting ABM, Field Marketing and Sales Executives at Top 50 enterprise prospect accounts.

    • Manager Marketing Operations & Senior Research Analyst
      • Jan 2019 - Jan 2022

    • Marketing Research Program Manager
      • Mar 2014 - Jan 2019
      • Brookline, MA

      Anova provides win-loss analysis and customer satisfaction research and intelligence to companies that participate in sophisticated, high-value sales processes.

    • United States
    • Human Resources Services
    • 700 & Above Employee
    • Senior Field Marketing Manager, Enterprise Sales
      • Feb 2007 - Jan 2013

      Workhuman is the world’s fastest-growing integrated Social Recognition and continuous performance improvement platform.• Successfully drove account based marketing (ABM) for enterprise sales teams and delivered over 300 campaigns resulting in 20% conversion rates into pipeline opportunities totaling $20M in potential new revenue.• Led cross-functional teams in the creation, development, and execution of global (regional, national, international and internal) programs designed to help the sales team achieve revenue goals with $1M annual budget.• End-to-end management of multiple events and campaigns resulting in an increase in lead generation, brand awareness, and influencing the external community (partners, analysts, and investors).

    • Business Development Manager
      • Oct 2005 - Feb 2007

      • Accountable for growing the New England, South Central and Southwest territories for leading, global provider of employee recognition solutions. • Built a pipeline from scratch by researching and prospecting new business opportunities aggressively by cold calling senior level executives.• Successfully gathered intelligence and research on target accounts, including account profiling, uncovering relevant business needs, and building out new contact lists.

    • Business Development Representative
      • 2001 - 2004
      • Westborough, MA
  • ATG
    • Cambridge, MA
    • Business Development Representative
      • 2000 - 2002
      • Cambridge, MA
    • Business Development/Account Management
      • May 1998 - Jun 2000
      • Austin, TX

Education

  • University of New Hampshire

Suggested Services

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Industry Focus. “Computer Software”

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