Experience

• 

  Co-op Childcare

  • United Kingdom
  • Education Administration Programs
  • 1 - 100 Employee

  • Brand Implementation Manager

    • Jan 2021 - Present

  • Marketing Manager

    • Jul 2020 - Jan 2021

    - Ownership of marketing innovation and delivery to gain new customers, retain existing customers and deliver the Group’s occupancy growth goals- Led and managed the marketing and communications ensuring delivery of quality communications and marketing procedures- Provided marketing support for external and internal events - Managed online and offline marketing plans within the annual marketing budgets - Managed direct marketing campaigns to target certain audiences via mailers and emails- Worked with PR consultants to maximise the potential for both localised and national PR- Managed the ongoing development of The Co-operative Childcare website. Constantly improving the usability, design, content and conversion rate- Managed the marketing calendar including all marketing activities i.e. open days, promotional events and other local marketing initiatives- Worked with external digital agencies to manage and deliver the digital strategy- Monitored the marketing budgets to ensure efficiencies were achieved and overall budgets were not exceeded

• 

  Premier Aquatic Services LLC.

  • Aliso Viejo, CA

  • Office Manager

    • May 2017 - May 2018
    • Aliso Viejo, CA

    • Co-ordinated and managed the head office• PA to the company director• Directed all functions of a very fast-paced office team• Hired,motivated and trained an administrative staff team• HR responsibilities which included hiring and interviewing new employees, managing all staff and ensuring the business aligned with all government policies• Managed payroll to ensure all staff were paid the correct salary and on time• Coordinated marketing activities which included recruiting new staff, updating the company website and coordinating events to publicise the business• Ensured high levels of customer service were undertaken throughout the business from answering phones to interacting with customers face to face• Managed a range of systems which included a system to manage all swim lessons, Quickbooks, HRsoftware, payroll systems and website editing system• Facilitated company processes

• 

  The Co-operative Childcare

  • warwick

  • Marketing Coordinator

    • Apr 2014 - Apr 2016
    • warwick

    I supported the Brand Manager in evolving the marketing strategy to gain new customers, retain existing customers and align with the group vision. I coordinated the delivery of the online and offline marketing plans within the annual marketing budgets to support brand awareness and occupancy targets of the nurseries as well as the group’s future growth plans. I worked with the operational and nursery Managers, and the Society’s PR consultants, to maximize the potential for both localized and national PR. I coordinated the ongoing development of the Co-operative Childcare website, constantly improving the usability, design, content and conversion rate.Key responsibilities included:- Devise and manage the social media strategy - Provide marketing support for external and internal events - Coordinate online and offline marketing plans within the annual marketing budgets - Coordinated direct marketing campaigns to target certain audiences via mailers and emails- Work with PR consultants, to maximize the potential for both localized and national PR- Manage the ongoing development of The Co-operative Childcare website, constantly improving the usability, design, content and conversion rate- Coordinate the marketing calendar including all marketing activities i.e. open days, promotional events and other local marketing initiatives- Work with external digital agencies to manage and deliver the digital strategy- Monitor the marketing budgets to ensure efficiencies are achieved and overall budgets are not exceeded

• 

  Isuzu UK

  • Coleshill

  • Marketing Coordinator

    • Oct 2012 - Apr 2014
    • Coleshill

    I developed, managed, coordinated and delivered all Isuzu UK national and dealer campaigns. This included organizing all press and digital marketing activity. I managed the national and dealer websites whilst coordinating SEO, PPC and online display campaigns to drive traffic to the websites. I developed all marketing collateral from brochures to POS. I managed direct marketing campaigns to target certain audiences via mailers and emails using the CRM system. In order to develop the marketing strategy I was required to regularly research competitors and develop my product knowledge. I was solely responsible for managing the brands budget. I was required to report performance to the company directors and advise future marketing strategies the company should undertake.

• 

  Team Wild Creative

  • Leamington Spa

  • Account Executive

    • Apr 2012 - Sep 2012
    • Leamington Spa

    I developed and implemented a range of client marketing strategies within set budgets. Coordinated both online and offline marketing and PR. This included briefing external agencies to build websites and produce marketing collateral. This required me to consult with all relevant stakeholders to ensure buy-in and internal campaign support.

• 

  Southlakeland Parks

  • Kendal

  • Marketing Coordinator

    • Mar 2010 - Feb 2012
    • Kendal

    I coordinated online and offline marketing strategies and campaigns, while implementing the full marketing mix. I managed the content of 5 websites using a content management system that was controlled by an external web agency. I worked alongside a digital agency to direct design developments and used Google analytics to analyze traffic and conversion rates which allowed me to make an informed decision about future strategies. I managed monthly campaigns to promote the business. This consisted of writing copy and designing the marketing collateral. I briefed external graphic designers, directed large campaigns and oversaw the production of direct mail.

• 

  The Lakeland Arts Trust

  • Marketing Assistant

    • Aug 2009 - Aug 2009

    I carried out marketing research to improve the Trust’s marketing strategy. I collated information through face to face interviews enabling me to produce a detailed report.