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Jennifer Halvorson is a seasoned executive with over 20 years of experience in digital and customer experience leadership. Based in the Greater Minneapolis-St. Paul Area, she has held various roles, including VP Digital and Customer Experience, SVP Digital, and Director of User Experience. Halvorson has managed teams of up to 16 members and has expertise in user experience, interface design, development, automated marketing, and digital project management. She has worked with clients to document experiences, create customer journey maps, and uncover opportunities for improvement. Halvorson holds a strong educational background and is proficient in multiple languages, including English. Her skills include strategic planning, content strategy, and project management.

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • VP Digital and Customer Experience
      • Jan 2019 - Present

      Manage a team of 15 strong digital and experience enthusiasts, ranging from customer experience practitioners, to experts in user experience, interface design, development, automated marketing specialists and digital project managers. We work seamlessly with the agency account teams, creative directors and writers to create impactful solutions that meet or exceed business objectives. Our CX team works with clients to document experiences, create customer journey maps so teams have a shared frame of reference, and uncover opportunities for improvement.

    • VP Creative & Technology, Director of User Experience
      • Nov 2016 - Dec 2018

      Manage a team of 16 digital and traditional creative directors, art directors, designers, content strategists, writers, UX architects, mobile and technology developers. I work to integrate creative, digital, UX, and technology to create strategic solutions that solve complex business challenges using marketing communications. Beyond managing the quality of work, I also work to ensure we have the right team and processes in place, manage productivity and profitability.

    • Director of Digital and Customer Experience
      • 2004 - Present

    • SVP Digital, Director of User Experience
      • Oct 2014 - Nov 2016

      As SVP of Digital and Director of UX, my responsibilities range from defining the usability standards of simple websites, creating digital strategies, and working with our team to integrate digital into the full communication plans. I am also responsible for overseeing the full digital team, which includes email marketing, social media, technology/development, user experience and project management.

    • Vice President, User Experience
      • 2004 - Oct 2014

      As VP UX for the Flint Group of agencies and AdFarm I am responsible for guiding clients through a strategic planning process in an effort to help them understand the best online solutions for their company. In addition, I work with clients to ensure their digital solution provides the best possible user experience by developing comprehensive information architecture systems, wireframes, user-testing and functionality documents. I also work with the client and copywriters in producing content strategy solutions. I work closely with the visual designers, developers and SEO experts to ensure that UX is part of every process. Past experience with the Flint Group includes the roles of art director and graphic designer.

    • Art Director
      • Aug 1996 - 2004

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Industry Focus. “Computer Software”

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