Experience

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  Mindgruve

  • Senior Account Director

    • Aug 2021 - Present

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  Edelman Financial Engines

  • Overland Park, Kansas

  • Communications Manager

    • Aug 2015 - Aug 2021
    • Overland Park, Kansas

    Experienced Marketing Manager overseeing national radio media and advertising program, as well as other retail marketing initiatives such as direct mail, newspaper, etc., focused on driving qualified leads for local Advisor Centers.Responsible for rebranding 125+ Advisor Center retail locations from The Mutual Fund Store to Financial Engines; including exterior signage, interior signage and marketing collateral.

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  Mindgruve

  • Greater San Diego Area

  • Account Director

    • Jun 2013 - Jul 2015
    • Greater San Diego Area

    As Account Director, I was the primary Client Services point of contact for all agency accounts and provided leadership and oversight of the account management team to ensure all work exceeds client goals and expectations. In addition to providing strategic leadership and guidance for key client accounts such as Opus Bank, Procopio and MDVIP, with specific tactics ranging from brand identity development to digital campaigns and media management.

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  Adconion Direct

  • Greater San Diego Area

  • Sr. Account Manager

    • Dec 2011 - May 2013
    • Greater San Diego Area

    Management of acquisition email marketing campaigns for a variety of Fortune 100 brands within the US and UK including MetLife, Disney, Curves and PCH. Adconion Direct offers a multi-channel performance marketing platform to results-driven advertisers. Cutting edge technology solutions provide the insights, optimization, data and targeting required to successfully execute and scale performance campaigns.

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  The Phelps Group

  • Team Leader

    • Nov 2008 - Dec 2011

    Strategic leadership for multiple interactive initiatives including the website redesign project for Panasonic Solutions Company, and development of custom application website for leading investment company. Managed the design and interactive production of social media outlets for clients including: blogs, Facebook pages, YouTube channel, and Twitter pages based on best practices for B2B organizations

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  Ignited Minds

  • Account Supervisor

    • Mar 2008 - Nov 2008

    Developed the strategic marketing communication plan for the United States Army for the launch of “America’s Army 3” PC game; included: brand identity, packaging, development and production of a behind-the-scenes video, and launched all initiatives associated with media and public relations

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  Nicholson Kovac

  • Account Supervisor

    • Aug 2005 - Feb 2008

    Developed strategic marketing plans, utilizing proprietary models, to establish positioning statements for the brand identity and subsequent marketing campaigns. Managed execution of various campaigns and tactics from budget planning to delivery; including: traditional direct mail, email, microsites, website redesigns, collateral, and tradeshow materials

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  The Phelps Group

  • Team Leader

    • 1999 - 2005

    Managed national print advertising and collateral projects; from strategic development to final production. Managed various interactive marketing elements; including complete website redesigns, banner advertisements, specialty microsites, cd-roms, and daily maintenance with multiple divisions of Panasonic