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Jennifer Folkers is a seasoned marketing and communications expert with a proven track record of driving business growth through strategic planning and execution. As a Proposal Manager at Strategic Creations, she led major proposal efforts for global practices, delivering results in a fast-paced, competitive environment. Prior to this role, Jennifer served as Proposal Manager at Burns & McDonnell, where she managed proposal development efforts and collaborated with senior leadership to make bid decisions. Her expertise spans marketing communications, public relations, social media, and event planning, with a strong background in project management and technical writing.

Experience

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Proposal Manager
      • Jun 2022 - Present

    • United States
    • Construction
    • 700 & Above Employee
    • Proposal Manager
      • May 2021 - May 2022
      • Atlanta, Georgia, United States

      I led the pursuits team for Burns & McDonnell's Atlanta region, managing major proposal efforts for each of the global practices in our region. Burns & McDonnell is a full-service engineering, architecture, construction, environmental and consulting solutions firm with more than 7,600 engineers, architects, construction professionals, planners, estimators, economists, technicians and scientists, representing virtually all design disciplines. We plan, design, permit, construct and manage facilities all over the world, with one mission in mind: make our clients successful. Being 100 percent employee-owned, we are each personally dedicated to making every client project a success. It drives our teams to provide tailored solutions that solve some of our customers’ greatest challenges.

    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Global Strategic Marketing & Communications Lead
      • 2020 - Apr 2021
      • Atlanta, Georgia

      Following PT&C’s integration with Caliburn International, I served as part of Caliburn’s corporate marketing communications team, with primary responsibility for leading all internal communications, including overseeing the development of quarterly employee newsletter, developing and hosting an internal podcast series, and drafting messages from the CEO and corporate leadership. I also served as the organizational change management communications lead for a company-wide initiative to implement new software across finance and human resources functions, as well as the marketing lead for the go-to market strategy for new technology products - this included developing the marketing plan and budget, leading the naming initiative, developing key messages, securing outside agency to design website and overseeing the subsequent site launch. In addition, I led the marketing communications team for five months while the SVP role was being filled.

    • Director, Marketing & Proposals
      • 2009 - 2020
      • Greater Atlanta Area

      Prior to PT&C’s integration with Caliburn International, I managed the corporate marketing/proposal department for this international professional services firm, reporting to the CEO. I was responsible for supervising the marketing/proposal team, overseeing all proposal development efforts, and managing all marketing activities. My responsibilities included managing all major proposal efforts for federal, state/local and commercial clients; developing gate review and go/no-go processes; working with senior leadership to make bid decisions; monitoring federal, state and local opportunities; and managing the sales pipeline using Salesforce. In addition, I participated on corporate leadership teams, including strategic planning, business development, and technology integration, and led the change management effort in advance of our office move to a new location. Previous positions: Senior Proposal Manager (2012-2015), Sales and Technical Writer (2010-2012), Independent Contractor (2009-2010)

  • HomeAid Atlanta
    • Greater Atlanta Area
    • Development Manager
      • 2007 - 2008
      • Greater Atlanta Area

      Managed all aspects of annual fundraising program, including planning three major events, supervising all marketing and public relations initiatives for fundraising activities, organizing and managing volunteer committees, developing and managing program schedules and budgets, and managing relationships with outside vendors.

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Teacher
      • 2002 - 2007

  • Point b
    • Greater Atlanta Area
    • Director of Publishing
      • 1997 - 2001
      • Greater Atlanta Area

      Managed custom publishing, public relations and employee communications initiatives for major clients. Responsibilities included developing strategic marketing plans, planning editorial content and developing editorial calendars for quarterly publications, writing and editing copy, reviewing and approving proofs and attending press checks, and supervising junior account management staff. Specific projects included an employee magazine; B2B newsletters; investor relations program; corporate collateral and branding initiatives such as logos, corporate brochures, white papers and sales sheets; web sites; and public relations programs, including media relations, press releases and media kits. Previous positions: Account Manager, Account Coordinator

Education

  • Georgia State University
    BA, Journalism/Public Relations

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Industry Focus. “Writing and Editing”

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