Experience

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  Allied Global Marketing

  • Los Angeles, California, United States

  • Consultant, Partnership Marketing

    • Aug 2022 - Present
    • Los Angeles, California, United States

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  Sony Pictures Entertainment

  • Culver City

  • Consultant, Int'l Brand Partnerships

    • 2012 - 2021
    • Culver City

    • Managed various international theatrical promotional programs including Men in Black International, Spider-Man: Into the Spider-Verse, Venom, Peter Rabbit, Jumanji: Welcome to the Jungle, Spiderman Homecoming, Baby Driver, James Bond's Spectre, Hotel Transylvania 2 & 3, and The Angry Birds Movie 1 & 2.• Developed global marketing and promotional relationships with key advertisers such as Heineken, Belvedere, Sony Electronics & Mobile, McDonald’s, Visit Britain, Citroën, Novotel Accor, and more.• Worked with internal U.S. Promotions team as well as Consumer Products, Creative Advertising, Digital, Legal, Publicity, and other divisions to ensure promotional programs met required approvals and maximized exposure.• Coordinated communication with 3rd party vendors for promotional items.• Prepared wrap reports and related materials as applicable for above films.

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  Warner Bros. Pictures

  • Burbank, CA

  • Consultant, Domestic Promotions

    • 2011 - 2012
    • Burbank, CA

    • Managed U.S. theatrical promotional programs for New Year’s Eve, Joyful Noise, and upcoming 2012 releases.• Managed international theatrical promotional programs for Journey to the Center of the Earth 2, The Lucky One, Rock of Ages, and Man of Steel.• Worked in conjunction with Publicity, Field, Online, Music, Television, and other Warner Bros. divisions to maximize exposure for partners and for respective film release.• Prepared promotional/pitch materials and pitched potential 3rd party promotional partners for The Great Gatsby and The Hobbit: An Unexpected Journey.

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  Warner Bros. Studios

  • Burbank, CA

  • Executive Director, WW Promotions

    • 2004 - 2010
    • Burbank, CA

    • Secured 3rd party promotional partners for international theatrical releases such as Sex and the City 2, Speed Racer, 300, Superman Returns, and Batman Begins to build awareness for film release and increase box office revenue. Program support ranged from the low six figures to over $100MM in promotional support, depending on the film.• Enhanced existing relationships and support of global partners such as Coca Cola, Burger King, Kellogg’s, Nokia, PepsiCo, Phillips, etc. and built relationships with other promotionally friendly companies to generate repeat partnerships and encourage WB cross divisional support.• Managed local and regional international offices in over 65 countries to ensure theatrical strategy was met locally and facilitated promotional partnerships.• Created relevant support materials to assist local offices in their local pitching efforts including but not limited to strategy documents, sizzle tapes, pitch decks, sales sheets, target list of pitch partners/categories, movie artwork, and other materials as needed and available.• Supervised and approved creative execution for global/international-wide promotions as well as local and regional programs including TV, Print, Online, Radio, Outdoor, On-Pack, POS, Premiums, and more.• Built and maintained internal relationships with filmmakers, talent, sister divisions WB Consumer Products, Home Video, Online, and Global Brand Management as well as property owners such as DC Comics, Village Roadshow, etc. to maximize overall studio revenue/exposure.

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  Warner Bros. Consumer Products

  • Burbank, CA

  • Director, Promotions & Branded Foods

    • 1998 - 2004
    • Burbank, CA

    • Secured 3rd party promotional partners, sponsorship participations, and long-term branded product deals in the U.S. for relevant WB theatrical, television, animated, classic/evergreen, and other AOL TW properties to satisfy annual revenue goal of $15MM - $20MM. • Developed sales strategies and associated materials to help secure licensees, promotional partners, and sponsors of marketing initiatives and live events.• Generated revenue and exposure for promotional programs and licensed products for Looney Tunes, Scooby-Doo, and other classic properties, original content like The Powerpuff Girls, and theatrical releases including Scooby-Doo 1, Cats & Dogs, and others.• Joined forces with various AOL Time Warner divisions (Theatrical, Cartoon Network, The WB Network, Home Video, WB Online, Corporate Promotions, and others) to maximize promotional programs and leverage existing relationships.• Provided executional support/guidance to partners such as General Mills, Mott’s, and General Motors for above programs.

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  The WB Television Network

  • Burbank, CA

  • Affiliate Promotions

    • 1996 - 1998
    • Burbank, CA

    • Created and managed promotional programs for advertising partners such as MCI, Kraft, Polaroid, and Burger King via on-air, in-pack/on-pack, in-store messages, print, etc.• Worked in conjunction with talent, production, and WB affiliates to enhance national programs by creating localized events for additional support.• Served as promotional liaison between various internal network divisions including publicity, programming, standards, marketing, and business affairs as well as with WB sister divisions Consumer Products, Warner Music Group, Warner Bros. Television, and Studio Stores.

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  Virgin Records America

  • Beverly HIlls, CA

  • Manager, Finance

    • 1993 - 1996
    • Beverly HIlls, CA

    • Managed worldwide intercompany and third party accounts and relationships. • Worked closely with internal promotions, publicity, sales, marketing, and new label business ventures to accomplish album release strategies and goals.• Implemented new financial management system and provided policies/procedures/training for system.• Oversaw Accounts Payable Supervisor and staff of 5.