Experience

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  UHY LLP, Certified Public Accountants

  • Baltimore, Maryland Area

  • Director of Marketing

    • Jun 2018 - Present
    • Baltimore, Maryland Area

    Work closely with the Managing Director and leadership team to develop and implement the region’s overall business development and marketing efforts for UHY Advisors in the Mid-Atlantic region. Help increase brand awareness for the firm through advertising strategy, events, digital marketing and public relations. Research and identify business opportunities with new and existing clients through strategic targeting within our core industries, including not-for-profit, government, manufacturing, construction, real estate, and country clubs. Provide business development support and coaching to assist the client service professionals in becoming more efficient and effective in their client/business development efforts. Lead the marketing technology efforts for the firm, including procurement, implementation and oversight of software. ________________UHY Advisors, Inc. is one of the leading professional services firms in the US. UHY LLP, certified public accountants, and UHY Advisors, Inc. work together in an alternative practice structure, to provide comprehensive audit, tax, advisory and related services to clients in a wide range of industries. We serve companies ranging from mid-sized to the Fortune 500, throughout the United States and around the globe. We have offices across the US and, as a founder and independent member of UHY International, we have access to international resources in nearly 320 business centers and in excess of 92 countries. Our firm’s commitment to client service is personable, value-added and cost-effective. Our goal is to exceed your expectations on every engagement. We share our clients’ vision to improve profitability, enhance growth, avoid financial pitfalls, minimize taxes and preserve wealth. It’s a philosophy we call “The Next Level of Service”.

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  Ballard Spahr LLP

  • United States
  • Law Practice
  • 700 & Above Employee

  • Business Development Manager

    • Aug 2015 - May 2018

    Developed and executed the marketing strategies for regional office and multiple practice groups throughout the firm, including housing, real estate development, and real estate finance. Collaborated with office managing partner, practice group leaders, and approximately 125 lawyers to translate and apply national marketing initiatives to individual, office, and practice group marketing plans. Efficiently managed budgets for both office and practice group marketing efforts, including events, sponsorships, and speaking opportunities. Mentored colleagues new to legal marketing and to the firm.

  • Marketing Manager

    • Oct 2009 - Aug 2015

  • Regional Marketing Manager

    • Apr 2007 - Oct 2009

  • Regional Marketing Specialist

    • Jan 2005 - Apr 2007

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  Yes4ever, Inc.

  • Baltimore, Maryland

  • Marketing Manager

    • Aug 2002 - Dec 2004
    • Baltimore, Maryland

    Established name recognition as a Microsoft Business Solutions Education Center with other Microsoft Business Solutions’ Partners and their customers throughout the mid-Atlantic region. Increased training center attendance and awareness through direct mail and email marketing campaigns. Worked with Microsoft Business Solutions corporate personnel and other Partners to promote training center at trade shows and other marketing vehicles. Designed and maintained a web site that was both prospect and client oriented. Enhanced client relationships by developing a monthly client newsletter and hosting quarterly in-house User Group Meetings to highlight and demonstrate new products and services.

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  Grant Thornton

  • Baltimore, Maryland

  • Marketing Manager

    • Apr 2000 - Feb 2002
    • Baltimore, Maryland

    Created name recognition for the Baltimore office while organizing marketing activities on national, regional, and local levels and provided marketing training for staff. Coordinated seminars for industry practice groups: arranged speakers, seminar materials, and provided follow-up. Developed and coordinated proposals for prospective clients. Partnered with local influential college for the City of Baltimore’s “Fish Out of Water” project to gain company recognition with the general public, the business community, and the college. Designed and managed a CRM database for dissemination of marketing materials and target market analysis. Created a new client welcoming package, which was adopted by other offices throughout the firm.

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  Gordon Feinblatt

  • Baltimore, Maryland

  • Marketing Coordinator

    • Nov 1998 - Apr 2000
    • Baltimore, Maryland

    Executed the firm’s institutional, departmental, and individual marketing plans. Wrote and disseminated press releases on firm activities; worked with local media to publish attorney articles. Organized and executed events such as seminars, learning lunches, training classes, and firm events. Updated web site with current events, news, and attorney activities. Supported attorneys with marketing materials and assisted in the development of marketing their practice. Coordinated a business breakfast series with various speakers including: former Governor William Donald Schaefer, Speaker of the House Casper Taylor, and Mayor Martin O’Malley. Attendees included executives from the Baltimore business community. Produced collateral material for the firm and its internal practice groups including: seminar invitations, brochures, multi-media presentations, and attorney and departmental biographies.

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  Wolpoff & Company

  • Baltimore, Maryland

  • Marketing Coordinator

    • Sep 1997 - Sep 1998
    • Baltimore, Maryland

    Assisted with institutional and individual marketing programs. Oriented new staff on the firm’s marketing efforts. Coordinated firm activities such as networking functions, charity events, holiday parties, etc. Created and placed advertising for the firm and various industry groups. Produced marketing retreats to educate both junior and senior level staff on how to build their marketing skills. Worked with the Baltimore Mentoring Partnership to host a successful “Shadow Day” for the company, which included personally mentoring a middle school student.

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  Strategix (aka Classic Communications)

  • Baltimore, Maryland

  • Marketing Assistant

    • Aug 1993 - Sep 1997
    • Baltimore, Maryland

    Assisted agency executives with media/marketing research, scheduling, proposals, and execution of media plans. Developed and managed databases for an international company, tracking current and prospective clients. Set up online research, communication, customer mapping and other Windows software programs. Researched and placed media buys for national companies and followed all media from placement to client billing to media invoicing and client reconciliation.