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Jennifer Crook is a seasoned executive with a proven track record of driving business growth through strategic leadership and innovative marketing strategies. As a seasoned manager, she has successfully overseen various high-profile client projects, including those at Microsoft, Free Range Media/Luminant Worldwide, and The Body Shop Digital. Her expertise spans enterprise software, marketing, and project management, with a strong focus on building and maintaining profitable client relationships. Throughout her career, Jennifer has demonstrated exceptional leadership skills, collaborating with cross-functional teams to deliver projects on time, on budget, and on strategy. Her experience in managing complex projects, including those at AMN Healthcare and Quail Gardens HOA, has honed her ability to prioritize tasks, manage multiple stakeholders, and drive results-driven initiatives. With a strong educational foundation in Communications from the University of California, Santa Barbara, Jennifer brings a unique blend of creativity, analytical thinking, and business acumen to her executive role.

Experience

  • AMN Healthcare
    • Del Mar, CA
    • Supervisor, Strategic Accounts
      • Sep 2014 - Present
      • Del Mar, CA

  • Quail Gardens HOA
    • Encinitas, CA
    • Board Member Volunteer
      • 2008 - 2015
      • Encinitas, CA

      Tasked with yearly budgetary planning; special project review and management; working with legal counsel and third party vendors; and public communications. Part of a planning and development team working with the city of Encinitas on requirements for community projects such as recycled water and conservation efforts. Selected vendors for various jobs including fire abatement, property maintenance and legal representation. Worked with the property management company on community member email blasts and newsletters.

  • Microsoft
    • Redmond, WA
    • Product Manager
      • 2001 - 2004
      • Redmond, WA

      Oversaw U.S. and international ad business management and product planning for the following MSN content service verticals: MSNBC, Money Central, bCentral, MSN Search, as well as the MSN Channels and Communication properties. Provided in depth analysis on competitive positioning including search and display strategies. Managed new ad product deployments and site redesigns. Evaluated the operational impact of new MSN advertising products and changes to existing infrastructures. Collaborated with internal teams to create new tools and processes to minimize operational costs. Instrumental in the deployment of MSN Ads, MSN’s ad management system, as well as the fulfillment of an optimized product mix inline with MSN’s network standards.

    • Project Manager
      • Jan 1998 - Aug 2000
      • Seattle, Washington

      Managed all aspects of high profile client Internet projects from initial strategy through project requirements, development, and launch. Developed Internet strategy for client Web initiatives by analyzing consumer, competitor and industry research. Engaged in executive interviews and provided ROI analysis. Managed market research projects including focus groups and usability tests. Coordinated complex, multi-disciplinary teams (business consultants, designers, copywriters, engineers, and quality assurance testers) across multiple client and Luminant offices. Ultimately accountable for client satisfaction - on time, on budget, on strategy project delivery.

  • The Body Shop Digital
    • Seattle, Washington
    • Project Manager
      • 2000 - 2000
      • Seattle, Washington

      Facilitated the management, implementation and integration of business and technical requirements for The Body Shop Digital’s commerce engine and online design strategy. Ensured front-end requirements integrated with and supported the Body Shop Digital’s order management system, warehouse management system, CRM application, and customer service center. Worked closely with Body Shop International and The Body Shop USA to build the online product suite with the focus on health and wellness for all customers.

  • Godbe Communications
    • Half Moon Bay, CA
    • Account Executive
      • Mar 1996 - Aug 1997
      • Half Moon Bay, CA

      Established and managed a profitable and loyal corporate clientele in the high-tech and bio-tech vertical markets. Created marketing campaigns and corporate promotional materials including program brochures, product data sheets, direct mail initiatives, annual reports, technical white papers and corporate branding materials. Worked as the on-site marketing coordinator at Javasoft , serving as the communications nexus between Godbe Communication’s staff and Javasoft’s team of product managers and engineers in preparation for Sun Microsystems Worldwide Java Developer Conference. Instrumental in solidifying the standard corporate collateral suite for all marketing materials by establishing explicit guidelines for usage of logos or products associated with JavaSoft and the Java language.

  • Day One
    • Santa Barbara, CA
    • Marketing Intern
      • Sep 1995 - Mar 1996
      • Santa Barbara, CA

      Assisted in the development and implementation of marketing campaigns.

Education

  • 1991 - 1995
    University of California, Santa Barbara
    Bachelor of Arts (BA), Communications

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Industry Focus. “Technology and Software Development”

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