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Jennifer Caruso profile image

Jennifer Caruso

School Crossing Guard at Town of Lexington, MA Police Department
Intro Book
Digital marketing expert with 20+ years of experience in media planning, online advertising, and digital strategy.
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Location
Lexington, Massachusetts, United States, US
Skills
  • Advertising
  • New Media
  • Media Planning
  • Online Advertising
  • Online Marketing
  • Show all
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Bio

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Jennifer Caruso is a seasoned marketing professional with expertise in digital marketing, media planning, and online advertising. She has over 20 years of experience in various roles, including Media Planner/Buyer, Client Service Manager, and Media Executive. Jennifer holds a BS degree in Marketing from Plymouth State University.

Experience

  • Town of Lexington, MA Police Department
    • Lexington, Massachusetts, United States
    • School Crossing Guard
      • Aug 2018 - Present
      • Lexington, Massachusetts, United States

  • Reed Business Information
    • Client Service Manager
      • Aug 2008 - Jun 2010

      -Performed customer service with clients via phone, email and in person. Coordinated job posting on website and other media outlets Daily oversight for B2B client’s online ad campaigns, managed delivery on targeted impressions, and/or time-based goals were met for clients’ online campaigns on mmh.com, scmr.com, and logisticsmgmt.com-Optimized campaigns delivery, made adjustments to meet client’s objectives and marketing/advertising goals -Modified HTML ad code in e-newsletters templates via DreamMail, booked/implemented ads as well as tracked clients’ ad performance on the website via eLogic (in-house RBI tool)-Implemented any adjustments in creatives’ ad coding/links to ensure campaigns were delivered correctly and provided recommendations for optimization

  • Regal Property Management
    • Arlington, Massachusetts, United States
    • Office Manager
      • Dec 2005 - Oct 2008
      • Arlington, Massachusetts, United States

      -Managed property’s projects, prioritized owners questions and/or requests, maintained the schedule for vendor appointments per location, and processed invoices-Supervised meeting minutes at board meetings and maintained property financials using Quickbooks

  • Digitas North America
    • Media Planner/Buyer
      • Oct 2007 - Jan 2008

      -Tracked online ad performance using Atlas, analyzed delivery reports for the media team -Researched audience activity to make strategic recommendations -Evaluated RFPs, determined website selection, and managed competitors ads screenshot

  • Sundin Associates
    • Media Executive
      • Jan 2004 - Dec 2005

      -Negotiated and managed advertising print and online contracts for financial clients-Coordinated delivery reports and contacted vendors to optimize campaign delivery-Responsible for advertising financial/billing data and prepared financial report

  • Edward J O’Connell Law Office
    • Boston, Massachusetts, United States
    • Administrative Assistant
      • Feb 2002 - Jan 2003
      • Boston, Massachusetts, United States

      Provided administrative support to the owner of a small law firm handling real estate transactions Utilized excellent customer service to schedule and coordinate appointments via phone/text/email

  • Dolabany Communications Group
    • Middlesex County, Massachusetts, United States
    • Media Buyer/Planner
      • Jan 2002 - Oct 2002
      • Middlesex County, Massachusetts, United States

      Developed, planned, and negotiated media schedules for radio, TV, and print campaigns for Foxwoods Resort Casino

  • Hoffman And Partners
    • Boston, Massachusetts, United States
    • Media Planner/Buyer
      • Feb 1999 - Nov 2001
      • Boston, Massachusetts, United States

      -Researched media strategies, created media RPI’s and wrote POV, specs, trafficking, and provided client’s media recommendations within presentations -Planned and bought across all media platforms, negotiated rates/placement/timing for radio, Local & Network TV, print, direct mail, OOH, and online campaigns at or below budget for Brown & Company and Tufts Health Plan -Optimized media schedules, response, and generated lead tracking analysis, resulting in an increase of customer leads by 11% from year to year

  • Pro Media
    • Greater Boston
    • Media Planner/Buyer
      • Aug 1995 - Feb 1999
      • Greater Boston

      -Researched media strategies, created media RPI’s and wrote POV and recommendations-Negotiated media schedules for radio, TV, print, and OOH; established great external relationships with sales reps and clients -Managed agency’s database for media planning costs for local radio and TV markets-Project manager between media team and account executives and coordinated client presentations Coordinated and approved media financials (contracts/schedules/makegoods/invoices) for Staples, Blue Cross Blue Shield of Massachusetts, PepBoys, H.P. Hood, BJ’s Wholesale Clubs, and HomeGoods at or below budget

Education

  • Plymouth State University
    BS, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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