Experience

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  Southern Glazer's Wine & Spirits

  • Baltimore, Maryland Area

  • National Accounts Director East

    • Jan 2017 - Present
    • Baltimore, Maryland Area

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  Palm Bay Imports Inc

  • Baltimore, Maryland Area

  • Area Manager - Spirits (MD & DC)

    • Sep 2015 - Jan 2016
    • Baltimore, Maryland Area

    Develop and execute the sales strategies for MD & DC through management of three distribution partners across the two states. Achieve annual distribution, depletion, shipment, and performance goals of all Palm Bay Spirit brands. Interface with all levels of distributor partners regarding key business objectives. Management of key customer relationships & conducts sales calls with local, national & regional-level accounts. Create and implement pricing strategy for all brands in each market. Plan & execute the strategic launch & placement of new spirits within the territory. Management of both volume & profitability objectives to meet company goals.

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  The Edrington Group

  • MD/DC/SC/MOCO

  • Multistate Area Manager - MD/DC/SC/MOCO

    • Jan 2014 - Apr 2015
    • MD/DC/SC/MOCO

    Key responsibilities include distributor management/meetings/QBR’s/presentations/trainings, program execution, trade shows and consistent Edrington brand education in the local market for The Macallan, Highland Park, Famous Grouse, Cutty Sark, Brugal Rum & Snow Leopard Vodka. Managed one Market Manager who was responsible for activation. Bottoms up planning include creating annual operating plan, marketing plan, volume forecasting, and pricing. Work hand in hand with distributors, field marketing as well as financial department to collaboratively plan in-market activity (volume, spending, KPIs for both on and off premise). Developed and maintained various tracking elements to effectively monitor sales, profits/equity, budgets, invoices, allocations & inventories.

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  Bulldog Gin

  • MD/DC/DE/GA/FL

  • Southeast Regional Sales Manager

    • Jan 2012 - Dec 2013
    • MD/DC/DE/GA/FL

    Accredited for building the Bulldog Gin brand in the MD/DC markets via on & off premise trade channels. Achieved success through wholesaler motivation, key account management, resource allocation and multifaceted programming input that impacted all major key influencers: distributor sales personnel, mixologists, retailers, and consumers. Personally responsible for the development and activation of the annual marketing plan, pricing structure, POS allocations, and budget management to support said growth. Promoted to Southeast Regional Sales Manager—territory expanded to include MD, DC, DE, NC, GA & FL.

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  Republic National Distributing Company

  • Baltimore, Maryland Area

  • Constellation Key Accounts Manager

    • Sep 2011 - Dec 2011
    • Baltimore, Maryland Area

    Managed extensive wine & spirits portfolio throughout 75 on & off premise key accounts. Management of to the RNDC/MD on premise sales force to ensure total market growth for the Constellation portfolio. Indirectly managed over 20 on premise sales reps as it pertained to the Constellation portfolio.

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  Southern Wine & Spirits

  • United States
  • Beverage Manufacturing
  • 700 & Above Employee

  • Pernod Ricard Field Manager

    • Apr 2009 - Oct 2011

    Managing all Independent Retail, National Chain and On-Premise programming for Pernod-Ricard’s extensive spirits portfolio in conjunction with SWS / PRUSA teams. Monitoring competition pricing and activity. Identifying and capitalizing on opportunities by brand and by differential markets. Key account relationship management. Supervising the execution of supplier programming at the distributor, trade, and consumer levels. Driving depletions in key accounts as well as achieving both qualitative and quantitative goals for broad market.

  • On-Premise Marketing Manager

    • Aug 2003 - Apr 2009

    Pioneered the initial concept and led the launch/development of a new On Premise Marketing Department for North Florida region that would enhance program conception and execution, maximize use of marketing resources, and strengthen the internal communication matrix between the supplier and distributor. Department consisted of three promotional specialist whom reported directly to me as well as the outside agencies and other vendors that were indirectly managed for best results.

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  Reliable Churchill Distributors

  • Promotional Specialist

    • Sep 2001 - Jul 2003

    Managed all marketing and promotional activity for distributor suppliers. Surpassed standard expectations for Promotional Specialist position by taking the initiative to implement unconventional marketing strategy while complying with required Maryland ATF regulations.

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  US Airways

  • BWI

  • Flight Attendant

    • Oct 2000 - Oct 2001
    • BWI