Experience

• 

  Birlinn Limited

  • Edinburgh, Scotland, United Kingdom

  • Publicity & Marketing Officer

    • Apr 2022 - Present
    • Edinburgh, Scotland, United Kingdom

    Currently responsible for coordinating press coverage and comprehensive marketing campaigns for a wide variety of titles across several imprints (fiction, nonfiction, poetry, academic). Creating and maintaining relationships in the media and arranging reviews, interviews, and social media opportunities for books & authors. Writing original press releases, blog articles, ad copy, and creating innovative social media content to help elevate Birlinn's online presence.

• 

  AnywhereWorks

  • Edinburgh, Scotland, United Kingdom

  • Marketing Executive

    • Oct 2021 - Mar 2022
    • Edinburgh, Scotland, United Kingdom

    Drove the planning, creation, and implementation of key marketing campaigns. Responsible for ongoing partnership outreach, essential events planning, and research into key backlink & sponsorship opportunities. Managed the social profiles across several channels- developing social media content, elevating the social media presence and aesthetic quality of organic posts, aligning current strategy with contemporary trends. Worked closely with Design Team to deliver high-quality creative marketing outputs.

• 

  Toi Magazine

  • Remote

  • Assistant Marketing Director

    • Mar 2021 - Sep 2021
    • Remote

    Created an entirely new brand kit including distinct brand colors, a new social media schedule & an updated Instagram look. Responsible for daily posting on the Toi Magazine Instagram, interacting and engaging with followers, and reaching out to influencers & potential features. Also, assisted with the formatting of magazine articles and casting features for each new issue. Worked closely with the CEO to brainstorm new issue themes and marketing strategies.

• 

  Click&GoHolidays

  • Ireland
  • Travel Arrangements
  • 1 - 100 Employee

  • Content Marketing Assistant

    • Nov 2019 - Jul 2020

    Wrote weekly travel blog content, website copy, organic social media posts, and content for paid media campaigns. Also filmed, scripted, & edited unique Youtube video content, illustrated new logos and other brand designs, and assisted with admin support tasks, such as processing rebooking requests.

  • Content Marketing Intern

    • Jul 2019 - Nov 2019

• 

  Tripbound

  • Williamsburg, VA

  • Web Content Writer

    • Jun 2018 - Nov 2018
    • Williamsburg, VA

    Responsible for blog writing, social media management, SEO techniques, and email marketing design. Also handled daily administrative tasks such as updating calendar availability.

• 

  William & Mary

  • United States
  • Higher Education
  • 700 & Above Employee

  • Teaching Assistant

    • Aug 2017 - Dec 2017

    Provided guidance to students on course content, conducted in-class informational sessions, and aided in final grading for Creative Writing students

  • Research Assistant

    • May 2017 - Dec 2017

    Supported Professor Hermine Pinson in various professional projects, such as a presentation at the Furious Flower Poetry Center at James Madison University and her personal memoir project. Helped write/organize syllabi, order materials for her upcoming courses, and grade students' participation tasks. Also, wrote an article highlighting Professor Pinson as a part of the recognition of the 50th Anniversary of African Americans in Residence at W&M.