Experience

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  Shukla Entertainment

  • Charlotte, NC

  • Media & Digital Marketing Specialist

    • Apr 2015 - Present
    • Charlotte, NC

    Shukla Entertainment provides print and digital media information through Saathee Magazine to the South Asian community in North & South Carolina.My main focus is overseeing general office duties and also the continuous development of the company's digital presence including the website and weekly email newsletter. I am also one of the writers who provides editorial articles on a monthly basis for the publication. ♦ Customer Service through digital medium and phone conversation.♦ Proofreading and editing of print magazine and digital content.♦ Management of Classifieds including placements, customer service, and payments.♦ Assistance with print & digital graphic design.♦ Processing of account receivables payments for monthly ads.► Implementation of customer accounts from paper to digital.► Streamline of office duties to improve company efficiency by 30%.

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  Collisions

  • Online (Second Life)

  • Designer & Owner

    • Feb 2008 - Oct 2014
    • Online (Second Life)

    Collisions was a self-made brand of Jewelry, Accessories & Tattoos for the Online Virtual World of Second Life. All Products were created in digital 3D format for retail sale through this medium.The full concept of the store was to offer these products while also enlightening customers about different cultures from around the world. This was accomplished through use of different written languages within products along with jewelry & tattoo fashions from various nations and pop culture references.­♦ Development of Tattoos with Adobe Photoshop then placed onto a digital frame in-world.♦ Development of Jewelry & Accessories with textures & 3D components either made from scratch or from stock resources (used with permission).♦ Maintenance of Store Layout & Individual Product Ads both in-world and online.♦ Store Blog Design & Development.♦ Marketing including Social Media posts, Promotional Posters, Event Sponsorships & Sales Adverts.♦ Customer Service through Emails, Social Media & In-World Chat.► 10% of profits donated to Relay for Life, Sophie Lancaster Foundation & various real world Disaster Charities.► Cited as the Tattoo Shop for those who normally don't enjoy or wear tattoos.► Cited as one of the few Stores in-world to celebrate diversity.

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  Ken Smith, Inc

  • Charlotte, NC

  • Marketing Assistant

    • Jan 2014 - Sep 2014
    • Charlotte, NC

    Ken Smith, Inc specializes in the distribution & installation of Security Systems for Banks & Convenient Stores within the Southeastern United States. As Marketing Assistant, I handled various digital & print promotional materials as well as maintenance of the Marketing Department.♦ Creation of Security Diagrams for new Client Locations.♦ Documentation & Display Design for Trade Shows.♦ Creation of new Client Proposal Booklets.♦ Creation of various Security Product Documents.♦ Creation, Implementation & Follow-up of Email Blasts.► Complete overhaul of Company Sales Booklet.► Began a full upgrade of the Company Website.► Began implementation of all Printed Documentation to Digital Distribution.

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  Freelance, self-employed

  • Online

  • Freelance Writer

    • Sep 2007 - Aug 2014
    • Online

    Through the medium of Second Life, I maintained several blogs which catered to a wide variety of topics. I also wrote several articles for the online magazine, SLGoth.♦ Participation in the Concerned Bloggers Association which offered PSA posts involving Real Life topics such as PTSD, AIDS, Endangered Species and Suicide.► Club Etiquette: The Host post cited as Blog Post of the Month for April 2008 by SL Magazine.

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  Sanctuary Rock

  • Online (Second Life)

  • Marketing Manager, DJ & Co-Owner

    • Jun 2007 - Jul 2014
    • Online (Second Life)

    Sanctuary Rock was a Music Venue within the Virtual Reality World of Second Life which featured DJs, Hosts & Dancers to showcase various genres of Rock Music along with Art & in-world retailers with an onsite Mall Area.I started as a DJ who was then promoted to General Manager & Marketing Manager which I maintained for over 4 years. Finally in 2013 I became Co-Owner along with another General Manager.♦ Staff Management including Training, Weekly Schedules & Meetings.♦ Coordination of all Club Events including Contests & Prize Distribution, Retail Sponsorships, Live Shows, Charity Events and Art Shows.♦ Management of Club Expenses & Bookkeeping.♦ Creation & Distribution of all Marketing Materials including Event Descriptions, Promotional Posters, Monthly Calendar and Audio Adverts.► Voted Best Hard Rock Club in Second Life in 2012.► Voted one of the Best Female DJs in Second Life in 2014.► Through multiple charity events, raised $1000 for the Dutch Red Cross and $1500 for Relay for Life.

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  Always at Auction, Inc

  • Flower Mound, TX

  • Copywriter & Web Development

    • Feb 2004 - Jan 2010
    • Flower Mound, TX

    Always @ Auction offers services to post retail products on Online auction websites. Websites include Quixtar, uBid, Property Room and atAuction. Through the course of my tenure there, they also produced products of their own including Watches, Cookware, Tools and Collectible Swords/Knives.Starting primarily as Copywriter, they soon realized I also had talents with Logo Design, Web Design, Online Banners and Packaging. Whenever they would be overwhelmed with new Products, I would pitch in with Photo Editing, Photography, Product Posting and Customer Service.­♦ Assistance with the Development of 18 Watch Brands within 5 years including Watch Line Concepts, Trademark Research, Logo Design, Packaging Design, History Research, Web Design and Web Maintenance. Many of the Watch Brands are still available today.­♦ Customer Service with Watch Brands including Repairs, Replacements, Watch Operation & other General Questions.♦ Exceptional Quality Assurance of Product Development & Distribution.► 40% overall process acceleration of product turnout with minimal errors in the Creative Department as Copywriter, Photo Editor, Product Poster and temporary Department Head.► Development of new overall layouts for Product Postings to boost search results and sales by 35%.

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  Mysteries & More Bookstore

  • Dallas, Texas, United States

  • Store Manager & Marketing

    • Aug 2002 - Dec 2003
    • Dallas, Texas, United States

    Mysteries & More was a Bookstore in the Dallas, TX area which sold used magazines, paperback and hardback books with the additional option to trade in other books for store credit.♦ Oversaw the day-to-day operations of the store during weekday open hours including retail customer service, inventory management, and store upkeep.♦ Creation of all the marketing materials including monthly newsletters, mailing lists, store website, and print advertising.♦ Organization for author book signings including scheduling, inventory, and event management.