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Jennie Rosman Kroll is a seasoned marketing and brand management professional with 15+ years of experience in the fashion industry. She has held senior management positions at Reebok, where she developed and launched successful product lines and teams, and has expertise in social media, entrepreneurship, leadership, and marketing. She also holds a degree in Public Relations, Advertising, and Applied Communication from Boston University.

Credentials

  • Health & Wellness Coach
    FASTer Way to Fat Loss
    Sep, 2023
    - May, 2026
  • The Employee's Guide to Sustainability
    LinkedIn
    Nov, 2021
    - May, 2026
  • Adidas MDE
    adidas
    Mar, 2021
    - May, 2026
  • Outstanding Professional
    Reebok
    Apr, 2020
    - May, 2026
  • Body Language for Women
    LinkedIn
    Dec, 2018
    - May, 2026
  • How to Develop your Career Plan
    LinkedIn
    Dec, 2018
    - May, 2026
  • Learning to Be Approachable
    LinkedIn
    Dec, 2018
    - May, 2026
  • Learning to Say No
    LinkedIn
    Dec, 2018
    - May, 2026
  • Certified CrossFit Trainer (CCFT)
    CrossFit
    May, 2016
    - May, 2026

Experience

    • Senior Manager - Development Apparel
      • Jun 2021 - Present

      *Founded Reebok natural dye for men’s and women’s apparel. The creation of this pack led to an entirely new successful range bringing in an additional $6.2M to the overall Reebok business. Natural dye continues to be a huge success since it was launched in Fall/Winter 2021. * Mange team of direct reports providing support, inspiration, and motivation, in addition to owning 100 models from line plane to buy ready.*Developed Consumer Led Innovation Team with other key company leaders to analyze consumer feedback via e-com reviews. Provided reports for team to review and action improvements to product based on feedback.*Team video guru for high level presentations for cross functional brand partners*Heat transfer, embroidery, graphics, and garment wash expert

    • Project Manager
      • Apr 2013 - Jun 2021

      *Supervised team to develop and design to value price sensitive men’s and women’s product specifically for the US market while exceeding go in margin target of 35% to actual go in margin of 56.8% *Negotiated labor costs and created more efficient ways of constructing garments to reduce completion time of garment with Asian factories*Allocated entire product range of 100 styles to appropriate factory based on selected fabric and garment product type – worked very closely with sourcing and planning team to source confirm all models in less then a week time frame in order to stay on track for all milestone deadlines*Conducted and led fit sessions to ensure proper fit and garment construction – related all necessary updates and revisions to production facilities in Asia and India *Spearheaded collaboration with NFL athlete JJ Watt to produce co-branded product line *Implemented roll out of new tool in FLEX PLM system for all product developers, liaison offices, & worldwide factories for daily use

    • Associate Project Manager
      • Nov 2010 - Apr 2013

      *Assisted in managing women’s running and tennis apparel product creation from initial sketch to commercialization*Developed materials based on design requirements to use for upcoming season*Supported fit sessions lead by the pattern team *Updated sketches in Illustrator at each proto milestone

    • Functional Trainee
      • Nov 2008 - Nov 2010

      Participated in 18-month rotations program including: Project Management, Costing, Patternmaking, Sourcing in Vietnam, Project Planning, Merchandising, and Material Development.

    • Sales/Marketing Assistant
      • Nov 2006 - Nov 2008
      • New York, New York

  • Vertical Design
    • New York, New York
    • Sales/Marketing Assistant
      • Oct 2005 - Nov 2006
      • New York, New York

  • Equinox
    • New York, New York
    • Tier 3 Personal Trainer
      • Nov 2003 - Oct 2006
      • New York, New York

Education

  • 2004 - 2006
    Parsons School of Design
    Continuing Education, Fashion/Apparel Design
  • 1999 - 2003
    Boston University
    Bachelor's degree, Public Relations, Advertising, and Applied Communication

Suggested Services

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Industry Focus. “Apparel and Fashion”

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