Experience

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  WTM Digital

  • Lancaster, Pennsylvania, United States

  • Marketing Account Manager

    • Feb 2024 - Present
    • Lancaster, Pennsylvania, United States

    Client Service:Maintain comprehensive knowledge of clients’ marketing plans, technology environment, and organizational structure to optimize their engagement with WTM.Enhance client satisfaction by providing valuable education and knowledge transfer.Collaborate with the Director of Strategy and production team to drive client retention and expansion efforts.Exhibit exceptional written and verbal communication skills, capable of presenting to C-Suite executives and diverse company sizes.Project Management:Record and distribute clear, concise meeting notes and action items to clients and internal teams, ensuring alignment and accountability.Utilize project management software (ClickUp) to manage client requests and communication across various channels effectively.Facilitate the organization and scheduling of meetings, including Quarterly Business Reviews, preparing necessary materials such as agendas and presentations.Optimize client processes and production team workflows to enhance efficiencies and ensure timely project delivery.Professional Growth:Stay ahead of industry trends, emerging tools, and best practices in digital marketing to inform strategic decision-making for clients.Proactively seek out opportunities for professional development to continuously enhance skills and knowledge in the field.

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  Oxford Mainstreet, Inc

  • Oxford, Pennsylvania, United States

  • Communications Coordinator

    • Jan 2022 - Dec 2023
    • Oxford, Pennsylvania, United States

    - Design and disperse promotional materials including event posters, the downtown shopping brochures, and donation solicitation letters.- Develop and execute content creation for social media campaigns and email marketing campaigns.- Maintain social media presence on Instagram and Facebook through routine posts, consistent social media campaigns, and analytics tracking. Under my direction, our Instagram follower rate has increased by 22% and our engagement has increased by 40% in one year.- Plan and prepare 12+ events by managing budget, content calendars, aligning goals and objectives, and creating agendas for small business owner meetings.- Develop and execute monthly email marketing campaigns targeting various audiences to inform and engage communities about initiatives and events.- Maintain and update websites through WordPress using beginner experience SEO strategies.- Act as the liaison for 60+ small business owners and the local municipality ensuring proper communication of requirements and conversations about stimulating economic development through community events. - Conduct monthly meetings for business owners and lead discussions, foster a collaborative environment, and work together to create a successful and thriving downtown.- Recruit, train, and schedule 30+ volunteers for placemaking initiatives related to events and downtown beautification efforts.- Manage and maintain Bloomerang CRM software for donors and all constituents of Oxford Mainstreet.

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  Get Tricky Entertainment

  • Remote

  • Director, Marketing and Social Media

    • Apr 2021 - Oct 2022
    • Remote

    - Developed marketing timelines and templates for live, virtual events reaching approximately 50 people per stream.- Actively searched to cultivate and maintain client and influencer relationships for current and future events with the Get Tricky brand.- Managed the main social media account on Instagram which saw a natural increase of 65% in approximately five months.- Designed social media content and marketing promotional materials using the Adobe Suite reaching an average of 350 people per week.- Assisted in planning, organizing, and implementing live, virtual, recreation events using the streaming platform StreamYard.

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  Princeton University

  • Princeton, New Jersey

  • Athletics Manager II

    • Nov 2018 - Sep 2021
    • Princeton, New Jersey

    - Executed day-to-day facility management and providing customer service for approximately 6,000 Princeton students, staff, and faculty using the Recreation Center.- Effectively communicated risk management strategies to staff and enforces policies to maintain a safe space for all users.- Supervised and thoroughly trained a staff of 80+ students and part-time employees for positions within Campus Recreation.- Oversaw and supervised group fitness student staff to work 18 virtual and in-person classes.- Planned, organized and implemented recreation and fitness events within Campus Recreation, both in-person and virtual.- Created content with Adobe Suite to market events on social media reaching a monthly average of 780 users.

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  Baltimore Orioles

  • Baltimore, Maryland

  • Ballpark Operations Intern

    • Jan 2018 - May 2018
    • Baltimore, Maryland

    - Facilitated gameday management of Orioles Ballpark.- Interviewed and hired staff to add to the 600+ part-time game staff.- Developed interactive training techniques for a week of training all 600+ staff members.- Oversaw scheduling and absence tracking for all gameday staff members.- Created and maintained database tracking of company property given to employees.

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  Baltimore Ravens

  • Marketing Gameday/Event Staff Intern

    • May 2017 - Dec 2017

    - Coordinated and executed operations for football clinics for 200+ children ages 8+.- Facilitated event management for 7-on-7 football tournaments for 50 high schools at one time.- Executed gameday operations for sponsors and vendors as well as on-field events.- Distributed surveys to over 400 fans for data collection.- Guided crowd flow for crowds up to 70,000 while communicating gameday information and directions.

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  York College of Pennsylvania

  • United States
  • Higher Education
  • 700 & Above Employee

  • Marketing Intern

    • Feb 2017 - Dec 2017

    Worked alongside York College's physical education department to get more students involved in the PE courses, especially the new students to the school. Effectively created more promotional ideas and video segments for the school's Instagram account.

  • Men's Basketball Supervisor

    • May 2016 - Mar 2017

    Effectively conducted game operations, delegated duties to peers, and managed all customer inquiries or conflicts. This position truly tested my critical thinking skills and put my mind to the test.

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  York College of Pennsylvania

  • York, Pennsylvania Area

  • Basketball Scoreboard Operator

    • Nov 2015 - Feb 2016
    • York, Pennsylvania Area

    Operated the scoreboard for various Division III men's and women's basketball games.