Experience

• 

  Dirty Dogs & Meow

  • Marketing Director

    • Apr 2024 - Present

• 

  KidsLuv

  • Vice President

    • Apr 2022 - Jan 2023

  • Director of Sales & Marketing

    • Feb 2019 - Mar 2022

• 

  H&H Group

  • Hong Kong
  • Retail Health and Personal Care Products
  • 700 & Above Employee

  • Global Marketing Manager - Healthy Times

    • Apr 2018 - Oct 2018

  • Marketing Manager - Swisse & Healthy Times

    • Dec 2016 - Apr 2018

    - Oversee H&H global brands, Swisse Wellness and Healthy Times Baby Nutrition in North America- Design, manage and execute Swisse and Healthy Times marketing plans in line with overall business and marketing objectives- Facilitate and support launch plan in the US for Swisse Wellness- Work closely with the International Marketing teams to develop strategic brand positioning plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities, while leading brand direction worldwide- Direct and lead Healthy Times global product launch and package design plans working closely with industry experts and NPD teams to ensure effective and ongoing relevancy in the market to drive demand and customer advocacy - Lead, execute and manage production of ATL and BTL campaigns, ensuring essence of the brand positioning and all campaign requirements are of the highest standard and quality to support multiple channels, including social media, web, video, print- Work closely and collaboratively with International Corporate Communications, Trade Marketing and Sales teams to achieve common business objectives- Work closely with Category team to ensure post analysis of campaign activity is monitored and reported on to optimize development and implement future marketing plans- Manage and create communication of timely and relevant information (including campaign details and product launch plans) to key stakeholders - Manage creative and media agencies, ensuring all projects for Swisse and Healthy Times are delivered on brief, on time and within budget- Work closely with Retail Sales teams to ensure development of retailer strategies and lead the team through the creative development and execution of all branded retail programs

• 

  Spritzr

  • San Diego

  • Marketing Manager

    • May 2016 - Dec 2016
    • San Diego

    Track and Manage Marketing budget and Advertising analyticsManage Digital Ads and E-marketing campaignsManage PR, Social Media and Content Marketing strategiesDevelop Media and Blogger relationships Assist in UX Experience optimizationDevelop and Execute User Acquisition and Retention strategies Manage Brand standards and guidelinesNegotiate and Secure Event sponsorships and Advertising CampaignsCoordinate Event logisticsDevelop communication standards for Customer ServiceTrain and Hire Brand ambassadors

• 

  Coco Libre

  • Regional Marketing Manager - West

    • Aug 2014 - Sep 2015

    Hire and Manage Field Marketing teamsOversee execution of West Coast Field Marketing Demo and event activitySecure & Execute Regional Partnerships ie. Bay to Breakers, SF. Ca.; Bottlerock Music Festival, Napa, Ca.; Colt McCoy Procamps, Austin, Texas; US Open of Surfing, Huntington Beach, Ca. Develop and execute Field Marketing programs & initiativesManage and seed key celebrities and tastemakers Plan and execute Retail Marketing Programs for Key Accounts ie. Ralphs, Sprouts, Albertsons, Raleys, Safeway, Kroger Banners, Wholefoods, etc. Collaborate with Regional Sales Team to help secure new accounts Recap Field Marketing initiatives and programming Track Regional expenditures and allocate funding as needed to meet Marketing budget and sales goalsManage monthly West Coast & Texas P&L

• 

  popchips

  • Southern California and Las Vegas

  • Regional Marketing Manager

    • Mar 2009 - Jun 2014
    • Southern California and Las Vegas

    Help identify, develop, manage and support Regional community eventsManage Brand Ambassador teamsSecure Regional Partnerships with key influencer accounts including Del Mar Racetrack, Mammoth Mountain Resorts, SeaWorld, San Diego Zoo, Submarina, Coachella Music Festival, Greek Theatre, etc. to help drive trial and salesLeverage and build Regional social networkManage and seed key celebrities/tastemakersPlan and execute Retail Marketing program and merchandising opportunities for all key accountsCollaborate with Regional Sales team to help secure new accounts Track local expenditures and allocate funding as needed to meet marketing budget and sales goalsManage monthly Regional P&LNegotiate media buying and programming to support corporate and retail initiatives

• 

  No Fear Inc.

  • Carlsbad, Ca.

  • Marketing Director

    • 2005 - 2010
    • Carlsbad, Ca.

    Advertising Coordinator - Manage print, TV, radio and web budget- Manage creation and placement of collateral material for print, TV, radio and web- Manage photographers, models, locations, artistsEvent Coordinator- Plan and manage onsite logistics, hospitality & marketing for all events - Manage photographers, models, locations, artists at corporate tradeshowsEvents included: House of Blues/No Fear Music Tour, World Extreme Cagefighting (WEC), Koastal Kaos Surf Series, Wake 2 Wake Tour, Moto X America, No Fear Energy Drink Sampling Tour, Corporate Hospitality EventsAthlete Management- Identify key categorical Athletes for corporate endorsements- Negotiate and maintained Athlete contracts - Maintain and serviced Athlete relationships- Manage Athlete responsibilities and commitments Online / Web Manager- Manage geo-targeted marketing campaigns & SEO agency- Manage web team for design and build-out of Nofear.com E-commerce site- Manage analytical data - Manage product presentation for ecommerce site- Manage all E-Marketing campaigns