Experience

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  The Webby Awards

  • Producer – Brand & Media Partnerships

    • Mar 2024 - Present

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  Jen Vitale LLC

  • New York and Remote

  • Executive Producer | Experiential Project Director | Creative Strategist

    • 2008 - Present
    • New York and Remote

    I'm a contract-based Executive Producer specializing in experiential marketing, immersive events and 360 creative campaigns. I collaborate with multidisciplinary teams at leading brands and agencies to produce award-winning experiential projects that engage diverse audiences and create social impact. My superpower is transforming extraordinary ideas into experiential reality. Short list of select clients, agencies and organizations I've built experiences for:Spotify, Art Basel, WIRED, The Webby Awards, TED, Verizon, Google, YouTube, Microsoft, Samsung, AT&T, Warner Bros., NBCUniversal, Porsche, Ferrari, Procter & Gamble, Variety, MediaMonks, Jack Morton, HUGE, MKG, Tribeca Film Festival, Sundance Film Festival and The Whitney Museum.

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  MATTE Projects

  • NY | Miami | Aspen | LA

  • Executive Producer

    • Mar 2023 - Jul 2023
    • NY | Miami | Aspen | LA

    Executive Producer, House of the Macallan- Oversight and direction of a multidisciplinary team to produce a bespoke touring experience that combined technical innovation and natural elements to activate the senses in an immersive environment for Macallan’s guests and influencers.

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  YPO

  • Experiential Producer

    • Sep 2022 - Dec 2022

    Producer and experiential consultant for YPO's EDGE Conference and special events in NYC.

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  The Webby Awards

  • New York, United States

  • Executive Producer

    • Jan 2022 - Jun 2022
    • New York, United States

    Executive Producer of 5G For Change – an inaugural partnership between The Webby Awards and Verizon, in which five diverse teams competed in developing ideas that create positive change in the world by harnessing the power of 5G technology.

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  Huge

  • New York, New York, United States

  • Experiential EP

    • Sep 2021 - Jan 2022
    • New York, New York, United States

    Experiential Producer – “Human + Machine: NFTs and the Ever-Evolving World of Art” for Tezos at Art Basel Miami. The multimedia exhibition received critical acclaim, +417 million media impressions and +2 million views of the live speaker series.

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  IHEARTCOMIX

  • Los Angeles Metropolitan Area

  • Executive Producer

    • Feb 2021 - Apr 2021
    • Los Angeles Metropolitan Area

    Consulting EP for "Nobody Escapes" – an immersive drive-through experience with a reach of +2.8 million social impressions. For an exclusive two-night engagement, the event transported influencers and VIP guests into the world of the new action thriller "Nobody" at the iconic Universal Studios backlot.

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  Spotify

  • Greater New York City Area

  • Executive Producer

    • Oct 2019 - Apr 2020
    • Greater New York City Area

    - Executive Producer of “Black History Is Now” – an experiential celebration of Black History through the lens of music and culture. The experience was attended by 7000 guests over two days of curated programming in an immersive pop-up environment. For this initiative, I oversaw all aspects of planning from ideation to execution including budget, timelines, talent relations, licensing, vendor procurement, custom designed merchandise, live musical performances, panel discussions and public-school tours.- Executive Producer of “Stay Scary” – an immersive pop-up event celebrating Spotify’s Halloween campaign. Fans visited the experience and took home custom costume pieces inspired by iconic artists including Billie Eilish, Freddie Mercury and Madonna. - Executive Producer of the “One Billion Streams Award” – a custom designed plaque that Spotify awards to every artist with a song that captures 1B streams. For this initiative, I oversaw creative development, design, production and artist fulfillment.- To produce each of the above projects, I collaborated with Spotify’s cross-functional internal teams within multiple departments, external production agency partners and C-suite stakeholders.

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  MediaMonks

  • Los Angeles & San Diego

  • Executive Producer

    • May 2019 - Aug 2019
    • Los Angeles & San Diego

    Produced "The Batman Experience – Dark Knight Dive and Rogues Gallery Rumble" at Comic-Con. The VR skydiving experience won a gold CLIO award in the Experiential/Events category and received widespread critical acclaim from Wired, NYTimes, Forbes and many more.

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  MAS Event + Design

  • New York City

  • Experiential Producer

    • Feb 2019 - May 2019
    • New York City

    Production of YouTube's Brandcast event in Rockefeller Center, celebrating the Digital Content NewFronts and featuring a live concert performance by Alicia Keys. Clients: Google, YouTube Agency: MAS.

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  The Wing

  • Greater New York City Area

  • Executive Producer

    • Apr 2018 - Sep 2018
    • Greater New York City Area

    Executive Producer of The Wing's inaugural "Camp No Man's Land" – a three day destination experience in the Adirondacks for The Wing's members, sponsor partners and influencers.

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  Sunshine

  • New York City + Park City, UT

  • Executive Producer - "Studio 54" Premiere Events at Sundance

    • Oct 2017 - Feb 2018
    • New York City + Park City, UT

    Produced the official "Studio 54" documentary premiere events at the 2018 Sundance Film Festival, featuring a live performance by Nigel Rogers.

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  NA Collective | Microsoft

  • New York City + Seattle

  • Executive Producer

    • 2017 - 2017
    • New York City + Seattle

    Produced the global webcast launch event for Microsoft Teams. The event was broadcast live from Microsoft Studios and featured C-suite keynote talks and panel discussions. We designed and built the set, wrote the script, ran the control room and managed a multitude of moving parts to deliver a flawless live webcast.

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  Listen. | Microsoft

  • New York City, London, Seattle + Los Angeles

  • Executive Producer

    • 2017 - 2017
    • New York City, London, Seattle + Los Angeles

    EP and consultant on interactive mixed reality and live event projects in collaboration with Brian Eno, Somerset House and Microsoft's HoloLens team.

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  New Reality Co.

  • New York City + Park City, UT

  • VR Line Producer – "TREE"

    • 2016 - 2017
    • New York City + Park City, UT

    - To prepare "TREE" for its world premiere at Sundance, I collaborated with the project's creative directors, executive producers, VFX houses and crew to finalize the experience and secure critical funding through grants, sponsorships and private donors. - "TREE" is a critically acclaimed, environmentally-focused virtual reality experience that features wind, fire, scent and haptic feedback to enhance the viewer’s total immersion in the experience. The project is a feat of technical innovation and visual storytelling – delivering a powerful call to action that inspires viewers to protect rainforests. - The recipient of countless awards, "TREE" has been featured at Cannes, TED, World Economic Forum, AFI, Tribeca Film Festival, Phi Centre, Future of StoryTelling and beyond.

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  Field + Supply

  • New York City + Hudson Valley, NY

  • Co-Creator, Executive Producer

    • Aug 2014 - Aug 2016
    • New York City + Hudson Valley, NY

    Co-Creator and Executive Producer of the critically acclaimed and widely popular "Field + Supply" – a modern design celebration held annually in the Hudson Valley, in collaboration with Brad Ford ID.

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  WIRED | Conde Nast

  • New York, NY

  • Executive Producer

    • Oct 2010 - Jul 2016
    • New York, NY

    Event production, sponsor activation integrations and experiential initiatives for WIRED Magazine's annual pop-up Store and prestigious annual BizCon conference.

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  Giant Step | Samsung

  • New York, NY

  • Executive Producer

    • Feb 2016 - May 2016
    • New York, NY

    Produced a multi-media event for Samsung 837 featuring top Instagram photographers, in collaboration with Giant Step Marketing.

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  MKG

  • New York City + Vancouver, BC

  • Executive Producer

    • Jun 2013 - Apr 2015
    • New York City + Vancouver, BC

    Executive Producer of immersive experiences for Delta Airlines at the TED Conference in Vancouver. Executive Producer of a live segment on NBC’s TODAY Show, featuring talent from USA Network’s reality series “Summer Camp.” Segment available online: http://www.today.com/video/today/52449352

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  IMG LIVE, LLC

  • Greater New York City Area

  • Executive Producer

    • Jan 2013 - Mar 2013
    • Greater New York City Area

    Produced eleven simultaneous activations to promote the launch of Crossover Rewards, a partnership between Delta Airlines and Starwood Hotels. Activations took place at Starwood Hotels and Delta terminals in NY, LA, Detroit and Atlanta concurrently on March 1, 2013.

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  Exposure

  • Executive Producer

    • 2012 - 2012

    Produced The Badoo Project, a three-day brand experience event during which 1,000 New Yorkers were photographed by top fashion photographers.

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  NA Collective | Twitter

  • New York City + Los Angeles

  • Executive Producer

    • 2012 - 2012
    • New York City + Los Angeles

    Produced Twitter's installation at the E3 Conference in Los Angeles.

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  Smartfusion

  • New York City, Los Angeles + San Francisco

  • Executive Producer

    • Jun 2008 - Nov 2011
    • New York City, Los Angeles + San Francisco

    * Ferrari North American tour of "ride & drive" events to promote the Ferrari California * Porsche's North American premiere launch of the Panamera at Monterey Classic Car Week* Nokia Gifting Lounge at the American Music Awards* Procter & Gamble Experiential Pop-Up Stores

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  Harrison & Shriftman

  • http://hs-pr.com/

  • Executive Producer

    • Sep 2008 - Sep 2011
    • http://hs-pr.com/

    * Grey Goose and BET launch event for the 2nd season of "Rising Icons" * Grey Goose + Sundance Channel launch event for the 5th season of "Iconoclasts" * Veuve Clicquot + La Grande Dame by Riva launch* Blackberry Bold launch event* Oakley launch event for Shaun White's Holbrook collection * Pepsi Summertime experiential marketing activation on Governors Island

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  Jack Morton Worldwide

  • New York, NY

  • Senior Producer

    • 2010 - 2010
    • New York, NY

    Global launch event for Samsung's 3D LED TV, featuring the Black Eyed Peas and James Cameron.

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  Flavorpill Media

  • New York City, Los Angeles, San Francisco, Miami & Chicago

  • National Events Director | Executive Producer

    • Feb 2007 - Jun 2008
    • New York City, Los Angeles, San Francisco, Miami & Chicago

    * Launched and executed the "One Step Beyond" series at the American Museum of Natural History in NY, featuring performances by stars including Kanye West. * Built and executed Flavorpill’s national events program in each editorial market – NY, LA, SF, Chicago and Miami. * Oversight of Flavorpill's monthly "Fridays Off the 405" series at the Getty Museum.

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  Whitney Museum of American Art

  • New York, NY

  • Special Events Manager

    • Mar 2006 - Feb 2007
    • New York, NY

    * Managed the planning and execution of benefit galas, exhibition opening receptions, trustee dinners and corporate partnership events to advance the Whitney's programs, exhibitions and permanent collection.* Produced the 2006 American Art Award Gala, which raised $3.2 million for the Whitney's special exhibitions and permanent collection.http://www.bizbash.com/newyork/content/editorial/e6238.php

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  Juvenile Diabetes Research Foundation

  • New York, NY

  • Special Event Manager

    • Nov 2004 - Feb 2006
    • New York, NY

    * Events included the Promise Ball, the Capital Ball and the Bronx Walk to Cure Diabetes.

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  Barretstown

  • Dublin + County Kildare, Ireland

  • Senior Producer

    • May 2004 - Oct 2004
    • Dublin + County Kildare, Ireland

    * Planned and produced a benefit gala in Ireland featuring live performances by Sir Paul McCartney and U2's The Edge. Proceeds benefited the camp's programs for children with cancer. * Produced a reunion carnival for 300 children and their families, hosted by Paul Newman.

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  RESFEST Film & Music Festival

  • New York City, Los Angeles + San Francisco

  • Producer

    • Jun 2003 - Jan 2004
    • New York City, Los Angeles + San Francisco

    Organized and produced all special events, concerts and screenings for the 7th annual, five-day festival in NY, LA and SF.

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  Tribeca Film Festival

  • New York, NY

  • Producer

    • Jan 2002 - Jan 2004
    • New York, NY