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Jen Stiles profile image

Jen Stiles

Marketing Performance Advisor - Ibm A... at Ibm
Intro Book
Marketing expert with a PhD in Theater History, Drama, delivering robust marketing strategies and solutions.
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Location
Pepperell, Massachusetts, United Stat...
Skills
  • Lead Generation
  • Program Management
  • Marketing Automation
  • Analytics
  • Database Marketing
  • Show all
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Bio

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Jen Stiles is a seasoned marketing expert with a PhD in Theater History, Drama from Tufts University. She has 20+ years of experience in marketing analytics, program management, and lead generation, with a strong background in data-driven decision making and a consultative approach to analysis. She has worked with top companies like IBM and has a proven track record of delivering robust marketing strategies and solutions. She is proficient in a range of tools, including Salesforce, SQL, and Microsoft Excel, and has a strong understanding of marketing automation and demand generation.

Credentials

  • Telling a Compelling Data Story
    University of Virginia Darden School of Business
    Jul, 2022
    - Jun, 2026
  • IBM Cloud Essentials
    IBM
    Nov, 2021
    - Jun, 2026
  • Cloud Core
    IBM
    Oct, 2021
    - Jun, 2026
  • IoT - Overview of IBM Watson IoT Platform
    IBM
    Dec, 2020
    - Jun, 2026
  • Data Science Foundations - Level 1
    IBM
    Dec, 2018
    - Jun, 2026
  • IBM Volunteers - Bronze
    IBM
    Aug, 2018
    - Jun, 2026
  • IBM Agile Explorer
    IBM
    Feb, 2018
    - Jun, 2026
  • Inbound Certified
    HubSpot
    Mar, 2017
    - Jun, 2026
  • Accessibility Advocate
    IBM

Experience

  • Ibm
    • Marketing Performance Advisor - Ibm Automation Platform
  • IBM
    • Performance Advisory & Insights Lead - Infrastructure
      • Apr 2023 - Present

    • Senior Marketing Analytics - IBM Power & IBM Storage
      • Jan 2023 - Apr 2023

      Trusted advisor in Marketing Analytics and Strategy for executives and practitioners alike with experience in global account-based marketing, audience development and targeting, marketing automation, and performance analysis to build sales pipeline growth across multiple brands, verticals and geographies. Committed to using a consultative method in analyses and deep dives to improve business results. Dedicated to promoting a data-driven marketing mindset among teammates, serve as a liaison between analytics specialists and users to help gather requirements, develop and beta-test new dashboards and reporting, along with providing socialization of tools through training. Proficient in relational databases, SQL, MS Office and familiar with Unica, SugarCRM, Eloqua and Salesforce.

  • IBM Sterling
    • Littleton, MA
    • Senior Analytics Lead, Performance Marketing
      • Oct 2019 - Feb 2020
      • Littleton, MA
  • IBM
    • Senior Analytics Lead, IBM Watson Customer Engagement
      • May 2019 - Feb 2020
  • IBM North America Performance Marketing
    • Team Lead & Analytics Specialist
      • Apr 2008 - Apr 2019
  • Cognos
    • Software Development
    • 300 - 400 Employee
    • Sr. Marketing Database Specialist
      • Sep 2007 - Mar 2008

    • Marketing Database Specialist (Contract Position)
      • Nov 2005 - Sep 2007

  • Boston College Department of Theater
    • Lecturer, Theater Arts
      • Sep 1999 - May 2005

Education

  • 1995 - 2002
    Tufts University
  • 1993 - 1995
    Miami University
  • 1983 - 1987
    Oberlin College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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