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Jen Malcolm is a seasoned sponsorship and stakeholder management expert with 20+ years of experience in commercial partnerships and project management, including 5 years leading the All Blacks' RWC2023 campaign. She has held senior roles at New Zealand Rugby, managing key commercial partnerships and leading off-field collective commercial efforts. Jen holds a Bachelor of Laws (LLB) from the University of Canterbury.

Experience

    • New Zealand
    • Spectator Sports
    • 300 - 400 Employee
    • RWC23 Campaign Lead - New Zealand Rugby
      • Nov 2022 - Mar 2024

      Lead the off field collective commercial and engagement efforts surrounding the All Blacks' RWC2023 campaign. Worked as the Project Manager for all off field activity. Key link between the on field and off field work carried out in France. Set objectives and reported on returns on investment to Boards.

    • Senior Project Manager and Commercial Partnerships Manager
      • Jan 2019 - Oct 2022

      Senior Commercial Partnerships Manager managing key NZR and Teams in Black commercial partners. Undertook contract negotiations, drafted stakeholder engagement plans, operational delivery of partnership benefits and campaigns, commercial match day operations.

    • Commercial Operations Manager
      • Oct 2018 - Dec 2018

      Commercial Operations Manager for HSBC NZ International Sevens Tournament in Hamilton NZ

  • New Zealand Rugby
    • Auckland, New Zealand
    • Commercial Partnerships Manager
      • Jun 2007 - Feb 2016
      • Auckland, New Zealand

      Commercial Partnerships Manager for All Blacks Commercial Partners.

  • New Zealand Embassy Washington DC
    • Washington, District of Columbia, United States
    • Business Relations Manager
      • 2006 - 2007
      • Washington, District of Columbia, United States

  • Crusaders
    • Christchurch, Canterbury, New Zealand
    • Promotions Manager
      • 2005 - 2006
      • Christchurch, Canterbury, New Zealand

  • Barclays
    • London, England, United Kingdom
    • Litigation Associate
      • 2003 - 2005
      • London, England, United Kingdom

  • Chapman Tripp
    • Christchurch, Canterbury, New Zealand
    • Solicitor
      • 1999 - 2002
      • Christchurch, Canterbury, New Zealand

Education

  • 1994 - 1998
    University of Canterbury
    Bachelor of Laws - LLB, Law

Suggested Services

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Industry Focus. “Spectator Sports”

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