Experience

• 

  Donaldson

  • United States
  • Industrial Machinery Manufacturing
  • 700 & Above Employee

  • Marketing Manager

    • May 2024 - Present

  • Marketing Specialist

    • Mar 2024 - May 2024

    1. Work closely with local business stakeholders to develop and implement a comprehensive integrated marketing operations plan to support each Industrial Solution business unit meet its annual objective by generating customer engagement, demand, and loyalty. 2. Collaborate with APAC Marketing Operation Managers and local BU Directors to develop marketing strategies and plans and manage annual marketing budget in support of business growth objectives and market share expansion in accordance with global guidelines. 3. Develop and execute a digital marketing program that incorporates SEO, SEM, social media, and email marketing campaign.4. Work with key global and local stakeholders on product marketing initiatives, including the execution of the new product launch strategies, develop local marketing collateral as required such as literature, catalogues, point of sales, promotional merchandise, including new product releases etc.5. Support Strategic Marketing and business planning initiatives as required by gathering market intelligence and conducting research activities. This includes competitor analysis, researching industry trends, market size & share, value chain and marketing segmentation analysis.6. Develop and execute channel partner marketing initiatives as directed to encourage increased Dealer engagement, loyalty, and growth. 7. Responsible for managing advertising and public relations program and working with third party agencies to develop message content, artwork, media mix, and schedule in line with sales and marketing objectives. 8. Responsible for ensuring the coordination and preparation of marketing and customer events, including trade shows, seminars, road shows, and training. 9. Work with global ecommerce team and key stakeholders, develop marketing initiatives to drive increased traffic and adoption.10. Champion the global CRM lead management process to manage, track, and report on marketing generated leads and opportunities.

• 

  TSI Incorporated

  • Marketing Communications Specialist

    • Oct 2017 - Mar 2024

    1. Develop media plan and work with Headquarter in U.S and regional marketing team.2. Advises BUs on strategic and tactical marketing plan to support the Sales and Channel Partners in APAC region. 3. Work with BUs and regional marketing to plan, develop, coordinate, and monitor marketing campaigns for Test & Measurement segment and product launches within the APAC region. 4. Coordinate with Global product marketing team to develop positioning, messaging and write copy for marketing materials, including emails, newsletters, data sheets, brochures. 5. Manage, track and allocate the annual marketing development fund within budget across multiple brands/projects, including planning, reporting, accruals. Maintains accurate records for finance. 6. Part of the global SEO Core team to advise regional marketing specialists and APAC Channel Partners in the digital marketing effort. Create and manage regional website landing pages (Kentico CMS) and Google AdWords. 7. Supervise the production of all corporate collateral, including brochures, exhibition posters, and booth design. To ensure points of the brand and communication assets are current and accurate, and adhere to brand guidelines. 8. Manage demo inventory assigned to APAC region including scheduling, tracking, and shipping.9. Support of TSI and Channel Partner marketing initiatives including event coordination, advertisement, training, and translations of product and corporate collateral. 10. Lead and data management through SAP CRM.

• 

  ACA Pacific

  • Marketing Executive

    • Jan 2017 - Jun 2017

    1. Develop and execute of the holistic marketing campaigns for Storage, Security and Infrastructure businesses. 2. Coordinate with the stakeholders (Principals, Business Unit Managers, Product Managers and Engineers) to implement an integrated marketing communications.3. Plan and facilitate the marketing seminars, product launches, and networking activities to ensure smooth operation. 4. Develop and create Marketing collaterals including electronic direct mailers (EDM) to drive lead generation. 5. Manage Singapore Website (Joomla CMS), optimize digital marketing (SEO, Google AdWords) and maintain database in CRM.6. Identify opportunity for joint marketing efforts between various Principal. 7. Manage and follow up with end-user enquiry for customer acquisition and retention. 8. Maintain good relations with stakeholders and perform market intelligent in IT industry.

• 

  Richburg Motors

  • Senior Marketing Executive

    • Jun 2013 - Sep 2016

    1. Responsible for the overall Toyota and Lotus Marketing activities and liaise with Headquarter for brand consistency and language translation. 2. Develop strategies and messaging to align with government policies (COE) and company objective to drive business opportunity. 3. Work closely with Managing Director, Sales Managers and Workshop Manager to support the business revenue for car showroom and workshop servicing.4. Drive corporate events like press conference/roadshows, photo shoots, advertising and promotion campaigns and partner/customer networking events; support the resource planning for car inventory and manpower, and oversee event execution. 5. Collaborate with Co-Partners for Hole-in-One golf events; liaise with various Country Clubs and insurance companies. 6. Manage and maintain the Annual Marketing Budget. Connect with finance team to discuss budget updates on spending and recommendation for future forecast. 7. Negotiate contracts with media partners from SPH, Torque, Wheel Asia, and Singapore Tatler. Develop media plan to increase earned media (Press release and editorial).8. Create final artwork for weekly print advertisement in The Straits Time and monthly publication in magazine. 9. Manage Singapore website (Joomla) CMS, SEO, Google AdWords, EDM, SG Carmart, and Facebook.

• 

  crystal horizon

  • Marketing and Event Coordinator

    • Feb 2012 - May 2013

    1. Analyze the micro and small business environment to develop new accounts.2. Propose, plan and execute the events for client to promote their brand.3. Manage the overall event logistics and administrative to coordinate with venue owners, vendors, service providers. 4. Create Marketing collaterals; brochures, newsletters, flyers, EDM. 5. Media plan for ATL, BTL and online.

• 

  Richburg Motors

  • Marketing Executive

    • Sep 2008 - Oct 2011

    1. To support the sales function to generate market awareness, branding and market share. 2. To organize formula strategy for marketing campaigns and event management.3. To identify potential opportunities and coordinate with the sponsorship activity.4. Responsible for content development for the company’s website and Yahoo Engine Search. 5. Manage customer enquiry and maintain good relations with stakeholders.6. Establish and maintain good relations with the media to achieve maximum coverage for company's activities and events. 7. Implement marketing and advertising campaigns by analyze the sales forecasts.