Experience

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  uLab Systems, Inc.

  • United States
  • Medical Equipment Manufacturing
  • 100 - 200 Employee

  • Interim Chief Commercial Officer

    • Jan 2024 - Present

    Implemented innovative sales and marketing strategies to enhance brand visibility and drive sales growth. Established effective sales strategies for North American market, with expansion of responsibilities into Australian and New Zealand in 2024. Fostered strong relationships with key stakeholders to maximize business opportunities and partnerships.* Assumed role of Interim Chief Commercial Officer (CCO), overseeing the Sales (North America, Australia, and New Zealand), Marketing, and Clinical Training departments.* Reporting to the Interim CEO and Board of Directors.

  • Senior Vice President, Sales

    • Sep 2022 - Feb 2024

    Drove strategic direction and management of all North American sales operations for innovative digital dental treatment planning software. Joined Executive Leadership Team with direct accountability to Chief Commercial Officer (CCO), instrumental in shaping strategic sales initiatives and driving business growth. Directed comprehensive overhaul of sales operations, focusing on enhancing market competitiveness and optimizing sales compensation structures. Forged robust channel and distribution strategies enhancing market penetration. Established training and sales incentive programs to enhance performance. Report to and collaborate with the Board of Directors to drive strategic decision making.* Devised and executed robust distribution and channel strategy, broadening market reach and fortifying company's position in the digital orthodontics landscape.* Amplified company revenue with an impressive 89% surge from previous year.* Orchestrated overhaul of compensation structure to incentivize revenue generation, reward high achievers, and fine-tune budget expenditures.* Commercial introduction of bundled product suite and pricing strategy in North American market, significantly bolstering company revenues beginning in the third quarter of 2023.* Directed strategic shift in sales tracking and reporting methodologies by transitioning from unit-based to revenue-centric (gross sold) model for 2024.* Optimized workforce within first year of tenure, streamlining sales management, sales, and clinical staffing to enhance organizational alignment, strategic direction, budget management, activities, and operational expenses.

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  Geistlich Pharma North America, Inc.

  • Vice President, Sales

    • Sep 2011 - Sep 2022

    Geistlich is the world leader in oral bone and tissue regeneration.Initiated and successfully launched company operations in the North American market. Designed and administered comprehensive budgets, including quota assignments and OPEX forecasting, to optimize financial performance. Enhanced sales force effectiveness through development of rigorous sales management protocols, performance metrics, and process optimization. Delivered multiple successful product launches, re-launches, and line extensions, alongside integrating third-party products to diversify the portfolio.* Negotiated and secured pivotal Contract Sales Agreement for Canada with leading 3PL provider.* Drove company revenue by 84% since 2012 inception in North America.* Architected and implemented robust Commercial Organization structure, encompassing talent profiling, recruitment strategies, competitive compensation packages, and strategic sales territory alignments.* Cultivated National and International Key Opinion Leader (KOL) relationships to reinforce brand reputation and market presence.* Expanded sales team to dynamic force of 23 Territory Managers, 3 Regional Managers, 1 Strategic Account Executive, and 1 Sales Support and Events specialist through strategic headcount growth.* Sustained exceptional sales team retention rate of 80% by fostering culture of respect and mutual growth.

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  Onpharma Inc.

  • Vice President, Sales & Marketing

    • Oct 2010 - Sep 2011

    Developed and executed comprehensive US launch strategy for Onpharma products. Oversaw creation of MARCOM materials and managed brand presence.* Achieved remarkable 37% surge in initial customer acquisition within the first 6 months.* Successfully transitioned 31% of our customer base to standing order arrangement, ensuring consistent automatic monthly shipments for 30% of clientele.* Strategically overhauled sales approach by launching Customer Adoption Management Program (CAMP).* Seamlessly integrated comprehensive 9-week sales process to harmonize efforts of Sales and Marketing teams.

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  Novalar Pharmaceuticals

  • Vice President, Sales

    • Oct 2007 - Sep 2010

    Built US selling organization from the ground up for OraVerse® launch.* Developed and managed comprehensive sales plan resulting in $1M in sales within 6 months of product launch.* Cultivated customer base exceeding 4,500 with focus on repeat business.(OraVerse was acquired by Septodont in Q1 2011)

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  Straumann USA

  • Area Vice President

    • 2004 - 2007

    Straumann is a leading provider of solutions in implant dentistry and dental tissue regenerationWest Area consisted of 15 States, 5 Regional Sales Directors (RSD’s) and 38 Territory Managers (TM’s) – approximately $30M in annual direct sales.

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  Dentsply

  • Western Regional Mananger

    • 2003 - 2004

    DENTSPLY Professional division was the second largest division of DENTSPLY International (prior to re-organization in 2005); the largest professional dental company in the world. The Professional Division core product categories included; hand pieces (high speed, low speed and electric), rotary instruments, ultrasonic scaling equipment and preventative care consumables.West Region consisted of 5 states, 9 Territory Mangers and 35 Distribution/Dealer Partners – approximately $33M in annual retail sales.

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  BIORA, Inc.

  • Regional Sales Director

    • 2000 - 2003

    BIORA developed, manufactured, marketed and sold biology-based products for the treatment of periodontal disease and for use in oral surgery (BIORA was acquired by Straumann in 2003). The principal product, Emdogain® naturally regenerates the supporting structure that the tooth has lost due to periodontal disease.East Region consisted of 26 states, 7 Territory Mangers and approximately 3000 customers – approximately $4M in annual direct sales.

  • Territory Manager

    • 1998 - 2000

    Northwest Territory consisted of 7 states and approximately 400 customers – approximately $750K in annual direct sales.

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  Nobel Biocare

  • Territory Manager

    • 1996 - 1998

    Nobel Biocare is the world leader in innovative dental solutions for the dental implant market with the brands Brånemark System®, and Procera®.Northwest Territory consisted of 5 states and approximately $1.7M in annual direct sales

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  Burkhart Dental

  • Account Executive

    • 1993 - 1996

    Burkhart Dental Supply provides dental equipment, repair and technical services, dental supplies, consulting, continuing education and other services to over 4,000 dentists in the western United States.