Experience

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  American Branding Association

  • Director
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  American Branding Association

  • Seattle, USA

  • Director

    • 2001 - Present
    • Seattle, USA

    Conceived in 2001, the ABA was created to extend the field of branding to all American small businesses, corporations, progressive social movements, academic communities and individuals by providing consultation and/or resources to those with an interest in branding and best-practice methodologies.

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  Smith Design Works

  • San Francisco, CA + Seattle, WA

  • Principal

    • Mar 1989 - Present
    • San Francisco, CA + Seattle, WA

    As SDW passed its 30th anniversary, it has continued to approach every project applying fields of history, psychology, sociology, design, branding and literature. More than a traditional design studio, SDW offer its clients visual engineering, aesthetic psychology, and trend forecasting. A strate...

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  BrandGene

  • Seattle, WA

  • Principal + Sensory Design Strategist

    • Mar 2007 - Aug 2011
    • Seattle, WA

    Experiential Design + Sensory Branding.Sensorial Branding arm of Smith Design Works. Creative acumen in identity design, interior architecture, furniture design, space scenting, audible solutions, and tactile engagement. Client base includes: apparel, restaurant, hotel, cruise line, and multi-app...

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  Meridian Group of Companies

  • Seattle, WA

  • Creative Director (brands)

    • Sep 2004 - Jul 2006
    • Seattle, WA

    Creative Directed and Brand Managed the $350 million corporate parent and subsidiary companies (5) with 200+ employees. Developed keenly targeted brand empathy strategies. Oversaw design department for all projects for web and print. Managed vendors, wrote & edited all copy, enforced deadline...

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  +! Design

  • Berkeley, CA

  • Co-founder & Creative Director

    • Mar 1987 - Feb 1989
    • Berkeley, CA

    Co-founded San Francisco Bay Area start-up design studio, later formed into Smith Design Works in 1989. Key clients: PacBell, PageNet, Webcentrix, SlipNet, Julia Morgan Center for the Arts, California Organics.

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  Genesis Design Group

  • Bellevue, WA

  • Art Director

    • May 1984 - Jun 1986
    • Bellevue, WA

    Bellevue design firm staffing 56 employees. Key clients: Boeing, Weyerhaeuser, Nordstrom, Van de Kamp's™, Port of Seattle.