Experience

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  Allytics

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Sr. Director - Marketing Innovation

    • Sep 2022 - Present

    As the Sr. Director of Marketing Innovation at Allytics, I spearhead the development and execution of forward-thinking marketing strategies leveraging the latest technologies. I identify new opportunities and innovative methods to enhance our products and services and ensure the delivery of high-quality, result-driven marketing solutions.Leading a large team of marketing professionals, I oversee a wide range of projects involving lead generation, content creation, digital marketing, and creative services. I foster client relationships with leading technology companies, understanding their unique needs, and creating tailored strategies that drive their business growth.

  • Director - AWS Business

    • Nov 2018 - Sep 2022

    As the Director of AWS Business, I was responsible for driving the growth of AWS-related services and solutions and developing and executing innovative marketing programs. I led a team dedicated to AWS projects, ensuring successful delivery of services, including content creation, digital marketing, and creative services, specifically tailored for AWS and AWS Partners. I collaborated closely with AWS, understanding their unique marketing and business needs, and devised innovative strategies to address them.I cultivated relationships with key stakeholders within AWS, ensuring customer satisfaction and nurturing Allytics' status as a trusted AWS agency.

  • Sr. Marketing Program Manager

    • Jul 2016 - Nov 2018

    Specializing in lead generation, inbound marketing, conversion optimization, and sales nurturing, I helped the world's top cloud computing companies build and improve content marketing programs that generated qualified leads and sales opportunities. I developed go-to-market strategies and executed integrated partner-specific marketing campaigns that spanned multiple channels.

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  Microsoft

  • Redmond, WA

  • Program Manager

    • Jun 2013 - Jul 2016
    • Redmond, WA

    Leading a team of advocates for end-users and customers, I worked with the Cortana and Speech Recognition teams (research, design, and engineering) to build unique People experiences while balancing data driven decisions with our creative vision.

• 

  Washington Wine and Beverage Company

  • Woodinville, WA

  • Director of Marketing

    • Jun 2010 - Jun 2013
    • Woodinville, WA

    Collaborated with ownership on a daily basis to shape and develop the overall strategy for 12 wine and beer brands. Managed a growing marketing team to develop and implement the marketing strategy, including campaigns, events, digital marketing, POS, advertising, sponsorships, and public relation...

• 

  VJI: Natural Ingredient Solutions

  • Bedford Park, IL

  • Marketing Manager

    • Oct 2006 - Feb 2010
    • Bedford Park, IL
• 

  Perception Marketing Group

  • Chicago, IL

  • Marketing Consultant

    • Feb 2002 - Sep 2006
    • Chicago, IL
• 

  Lake View East Chamber of Commerce

  • Director of Marketing

    • Feb 1999 - Feb 2002

    Oversaw all marketing efforts of the LVECC including membership, advertising, public relations, direct mail, and promotions.